Richard Till

Key Responsibilities

• Leading the paid media function
• Training development
• Client communication and report
• Digital marketing P&L and retention
• New business growth

Key achievements

• Built out the digital offering for the agency
• Developed SOP and Onboarding processes
• Developed client report processes
• Help grow the client base by 25%

• Leading Marketing department - leading strategy, pricing and promotion
• Operations - with the key remit of delivering operational efficiencies - logistics, IT, communications and systems
• Responsible for all marketing initiatives both above the line and below the line
• Training the wider team on marketing and operations platforms
• Website CRO
• Key achievements
• Oversaw the roll out of a new logistics platform and logistics partners resulting in a 3x reduction in shipping costs
• Delivered extensive operational efficiencies through a new phone and internet system reducing downtime by 3x and delivering a 50% YoY cost reduction
• Oversaw the introduction of onsite optimisation platform - Findify, improving onsite navigation, product recommendation and improved basket sizes through increased ancillary purchases
• Oversaw an increase in ROAS (to 750x) at a time when ad costs are increasing
• Increased average basket size from $200 to $250
• Increased revenue from returning visitors by 20% through cross sell and upsell initiatives
• Increased the customer database 10%
• Introduced an extensive email automation strategy focusing on increasing returning customers

• Key clients: Recycled Mats, Classic Holidays, Premier Sports & Leisure, Queensland Rugby, Exact Radiology, South
• Coast Radiology
• Key Responsibilities
• Managing key client relationships at a high level (with C-suite)
• Heading up the digital team, coaching, training and development with a team of 6 direct reports
• Coordinating and leading the agency digital product, collating brief responses and client requests
• Building out the agencies digital product including platforms, pricing and training
• Key achievements
• Oversaw the the rollout of the agencies digital product expanding the capabilities to search, video and programmatic
• Set up a reporting framework with a client performance mindset which saw average client performance improve by 3x over the previous quarterly reporting period
• Increased client-agency spend 2x through expanded service offering

• Key clients: P&G (Gillette, Braun, Venus) Gold Coast Airport, Cannuka, Hilton, University of Newcastle, Qui Tequila
• Key Responsibilities
• Managing key client relationships at a high level (with C-suite)
• Heading up the digital team, coaching, training and development with a team of 3 direct reports
• Coordinating and leading the agency digital product, collating brief responses and client requests
• Budgeting and Forecasting media spend working with budgets in excess of $20m
• Building out the agencies programmatic capability
• Key achievements
• Oversaw the the rollout of the agencies programmatic product
• Hired a digital team to grow the agencies capabilities
• Grew agency billable work by 5x through expanding product offering beyond social to include search, programmatic and digital out of home

• Key client: Vodafone
• Key Responsibilities
• Managing the Vodafone client relationship at a high level (with the digital lead, performance lead and CMO)
• Heading up the digital team, coaching, training and development with a team of 5 direct reports
• RICHARD TILL- THETILLS@ME.COM - LINKEDIN.COM/IN/TILLRICHARD
• Coordinating and leading the agency digital strategy, collating brief responses and client requests
• Fostering collaboration and integration with the wider agency strategy, investment and account teams
• Budgeting and Forecasting media spend working with an annual budget of $20m
• Delivering projects such as new marketing platform evaluation and Martech migrations
• Key achievements
• Oversaw the client replatforming their Martech stack to Adobe
• Introduced new digital vendors TikTok, Snap and Ad Colony which resulted in 3x additional reach for the Dreamlabs campaign

• Key clients: WWRD, Stroud Homes, Credit card compare, Athena, Australian Mushrooms, Sugar CRM, Mondelez
• Key Responsibilities
• End to end client management of key agency clients, from new business and onboarding, to strategy, implementation, campaign management and reporting
• Multi-channel management SEM, SEO, Social and Programmatic of budgets in excess of $100k per month
• Management and coaching of Junior team members
• Coordinating with other internal teams such as creative, web dev and BI to exceed client objectives
• Key achievements
• Evaluated vendors and set up the agencies programmatic offering
• Generated $250k in additional revenue for WWRD during click frenzy

• Leading consumer marketing activity with the main goal of increasing the customer base, consideration and conversions
• Managing external agency partners, tech vendors and media owners
• Digital awareness and acquisition activity - SEM, SEO, affiliates, display, Youtube and Social media
• Offline awareness and acquisition activity - Print and TV
• On site CRO - improving bounce rates and number of site visits
• Key achievements
• Rebuilt Adwords strategy to focus on key products - improving product portfolio budget splits and performance by around 20%
• Assisted in vetting new above the line agency and retargeting vendor for FY20

• Cellarmasters, Kiwibank, Cityfitness, Optus
• Key Responsibilities
• Client management - support, reporting, campaign planning and digital marketing strategy of T1 clients (over $50k per month spend)
• Technical pre-sales - attending sales meetings, product demonstration and covering the technical aspects of the marketing AI platform
• Onboarding new clients - Setting up the AI platform, site tagging (in GTM) setting up Google analytics
• Key Achievements
• Assisted in bringing on board 5 new clients, two spending over $1m on advertising a year
• Successfully saw all my key clients through the 6mo proof of concept period seeing the contract extended to the full year and resulting in an average of 20% budget increase