Richo Russia

Spearheaded Salesforce Marketing Cloud and Salesforce Sales Cloud projects as the Technical Lead, assuming a pivotal role in solution conception and execution. Directed a high-performing team comprised of three developers and one skilled business analyst, ensuring seamless project delivery.

Founded and nurtured a professional services venture with a team of two, dedicated to delivering Salesforce Marketing Cloud implementation solutions to small and medium-sized enterprises

• Direct a dynamic team of eight individuals in the advancement of a robust Marketing Cloud professional services division
• Oversee the evaluation of best practices, as well as the creation of solution and technical designs for an extensive portfolio of over five automotive clients

• Collaborated with clients to capture their specific needs, formulated marketing technology frameworks, delivered persuasive solution presentations, and executed endorsed strategies
• Achieved seamless automation of timely, personalized communication across diverse digital platforms, encompassing Email, SMS, Mobile Push Notifications, Digital Ads, and Websites

• As a Marketing Tech Lead, I held the responsibility of crafting and executing multi-channel marketing strategies
• Within a concise three-month timeframe, I successfully conceptualized and implemented best practice procedures, encompassing sales funnel optimization, capture point enhancement, and the orchestration of customer journeys through Salesforce Marketing Cloud

• Marketing tech lead for Salesforce Marketing Cloud Platform
• Managing marketing automated communications, marketing performance and customer journeys across Macquarie's retail banking division, spanning across, home loans, advisory, credit cards, private banking, business banking, leasing and personal banking