Summary
Overview
Work History
Education
Skills
Affiliations
Timeline
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Rick Daniels

Ivanhoe East,VIC

Summary

Experienced, versatile and driven CEO / Managing Director with proven abilities across all levels of organisational management. Talented in developing people, partnerships, products and procedures while overseeing personnel and developing tactical plans to meet strategic goals. Proven leader with significant background in the manufacturing, import, wholesale and distribution fields.

Team orientated with a hands on and can do approach, technical trade background coupled with post graduate education, skills and experience including the negotiation, management and sale of two (2) successful Australian businesses.

Overview

43
43
years of professional experience

Work History

Managing Director

Total Hardware Pty Ltd
09.2020 - Current
  • Managed company growth through strategic direction and disciplined implementation of company policy, procedure and process.
  • Full responsibility for P&L management, margin growth and retention and cost reduction strategies.
  • Grew sales force from two Territory Managers to team of eight (8).
  • Managed five (5) company owners who all have working roles within business and report to Managing Director.
  • Managed and drove the company Senior Leadership Team that consists of a Director of Sales, Director of Marketing, Director of R&D/New Product Development, General Manager Finance & General Manager Operations.
  • Introduced new product development and introduction process policy and procedure.
  • Managed company HR portfolio including internal and external employment and supply contracts and recruitment.
  • Full responsibility for P&L management, margin growth and retention and cost reduction strategies.
  • Driver of company exit strategy due in 2026.

Managing Director

FGS Pty Ltd
10.2018 - 09.2020
  • Full responsibility for P&L management, margin growth and retention and cost reduction strategies.
  • Managed the company through a difficult period when the business was split due to an aggressive MBO.
  • Implemented strategic direction and implementation of updated policy, procedure and process requirement.
  • Managed the company through the uncertainty and difficulty of COVID.
  • Managed and drove the company Senior Management team consisting of a National Marketing Manager. Financial Accountant, 3 x State Managers, Operations & Supply Chain Manager & Technical Manager.
  • Introduced weekly senior management meetings with a detailed agenda, tasks, staff allocation and time lines to complete.
  • Managed the company HR portfolio including internal and external employment and supply contracts and recruitment.
  • Full responsibility for P&L management, margin growth and retention and cost reduction strategies.
  • Implemented business strategies, increasing revenue, and effectively targeting new markets.

Chief Executive Officer

Aneeta Window Systems Pty Ltd
06.2005 - 10.2018
  • Full responsibility for P&L management, margin growth and retention and cost reduction strategies.
  • Managed company growth through strategic direction and disciplined implementation of company policy, procedure and process.
  • Grew the sales force from "0" State Sales Managers to a team of six (6). Introduced a dedicated Architectural Sales Manager to drive the specification of the company products through the A&D market.
  • Increased sales from $4M in 2005 to $21.7M in 2017.
  • Managed company IP portfolio and gained only joint USA/Australian patent for window system developed.
  • Managed sale of business and exit strategy for Directors in 2015 for 6x multiple of EBITDA.
  • Introduced weekly Directors meetings based on detailed agenda, responsibilities, accountability and delivery of time lines.
  • Managed five (5) company General Managers who managed each State based manufacturing and installation sites.
  • Introduced new product development and introduction process policy and procedure.
  • Managed company HR portfolio including internal and external employment and supply contracts and recruitment.
  • Launched new markets and licencing globally, significantly increasing company's international presence and revenue streams.
  • Sourced, managed and implemented company offshore licencing of company products.
  • Represented company at offshore trade exhibitions and targeted events.
  • Addressed employee and managerial concerns and implemented corrective actions to promote compliance.

General Manager

Interium Pty Ltd
02.2002 - 06.2005
  • Full responsibility for P&L management, margin growth and retention and cost reduction strategies.
  • Managed the company growth through strategic direction and disciplined implementation of company policy, procedure and process.
  • Grew the sales force from three (3) Sales Representatives to a team of six (6).
  • Managed the team of four (4) State Managers and introduced weekly senior management meetings and process to the business.
  • Introduced a dedicated Architectural Sales Manager to drive the specification of the company products through the A&D market.
  • Implemented innovative programs to increase employee loyalty and reduce turnover.
  • Analyzed market trends/data to identify potential opportunities for business growth within existing or emerging markets successfully.
  • Collaborated with cross-functional teams to develop innovative solutions.

General Manager

Jamec Pem (A Division Of MCK Group)
04.1997 - 02.2002
  • Full responsibility for P&L management, margin growth and retention and cost reduction strategies.
  • Managed the company growth through strategic direction and disciplined implementation of company policy, procedure and process.
  • Increased sales from $4M in 1997 to $12M in 2002.
  • Managed the sale of the business in 2002 for a 4x multiple of EBITDA.
  • Introduced the weekly Directors meetings based on a detailed agenda, responsibilities, accountability and delivery of time lines.
  • Managed the five (5) company State Managers who managed each State based manufacturing and installation sites.
  • Managed the senior leadership team consisting of the Financial Controller, Operations Manager, Production Manager, National Sales Manager, 3 x State managers & Supply Chain Manager.
  • Introduced and managed the national SKU analysis process and implementation.
  • Reduced SKU's from 3200 to 2070.
  • Increased cash flow and working capital.
  • Consolidated warehouses to reduce annual leasing costs while maintaining dedicated sales and marketing offices and teams in Sydney, Brisbane, Perth & Melbourne.
  • Analyzed market trends/data to identify potential opportunities for business growth within existing or emerging markets successfully.
  • Implemented innovative programs to increase employee loyalty and reduce turnover.
  • Established comprehensive employee training programs to develop skills, improve productivity, and maintain compliance with industry regulations.
  • Managed purchasing, sales, marketing and customer account operations efficiently.

National Marketing Manager

Govan Industries
04.1993 - 04.1997
  • Managed and lead a team of six (6) Sales managers on a national basis.
  • Developed strategic and tactical marketing plans for region.
  • Increased brand awareness by implementing strategic marketing campaigns across multiple platforms.
  • Drafted and managed the production and distribution of te company quarterly marketing promotions.
  • Drafted and implemented product training to staff distributors, end users and OEM's of the companies products.
  • Secured long-term accounts by recommending strategies to promote brand effectiveness and highlight product benefits.
  • Allocated resources effectively across multiple projects, ensuring timely completion within budget constraints.

Sales Manager

Ausmar Industries
03.1987 - 04.1993
  • Managed a team of three (3) sales representatives.
  • Managed the weekly sales meeting including agenda, MTD, YTD and independent product sales and GP.
  • Managed a portfolio of major customers and met with clients, delivering presentations, and educating on product and service features and offerings.
  • Liaised with sales and management teams to develop solutions and accomplish shared objectives.
  • Negotiated contracts with customers in regards to product offerings and sales and operational planning.
  • Communicated product quality and market comparisons by creating sales presentations.
  • Organized promotional events and interacted with community to increase sales volume.

"A" Grade Electrician

Victorian Railways
01.1981 - 03.1987
  • Completed "A" Grade Electrical Mechanic Apprenticeship from 1981- 1984.
  • Worked as an "A" Grade Electrical Mechanic from 1984 -1987.

Education

MBA - Marketing

RMIT University
Melbourne, VIC
04.2005

BBA - Marketing

RMIT University
Melbourne, VIC
11.2001

Bachelor of Applied Science (Electrical) - Lighting Design

RMIT University
Melbourne, VIC
11.1998

Skills

  • Experienced and entrepreneurial CEO/Managing Director
  • Manufacturing, Importing, Distribution & Wholesaling experienced
  • Full P&L responsibility and accountability
  • Outstanding financial acumen including budgeting cash flow, working capital and SKU analysis
  • Acquisitions and merger experience
  • Strategic management and business leader
  • Operations Management
  • Senior management team leader and manager
  • HR and contract management leader

Affiliations

  • Victorian Racing Club
  • Melbourne Cricket Club
  • Sydney Swans Football Club
  • Melbourne Racing Club

Timeline

Managing Director

Total Hardware Pty Ltd
09.2020 - Current

Managing Director

FGS Pty Ltd
10.2018 - 09.2020

Chief Executive Officer

Aneeta Window Systems Pty Ltd
06.2005 - 10.2018

General Manager

Interium Pty Ltd
02.2002 - 06.2005

General Manager

Jamec Pem (A Division Of MCK Group)
04.1997 - 02.2002

National Marketing Manager

Govan Industries
04.1993 - 04.1997

Sales Manager

Ausmar Industries
03.1987 - 04.1993

"A" Grade Electrician

Victorian Railways
01.1981 - 03.1987

MBA - Marketing

RMIT University

BBA - Marketing

RMIT University

Bachelor of Applied Science (Electrical) - Lighting Design

RMIT University

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Rick Daniels