Rihanna Raleigh
Melbourne,VIC
Summary
Experienced professional with a proven track record in business operations and marketing. Skilled in team leadership, business strategy, and customer engagement, with a focus on innovative advertising and digital marketing.
Proficient in analysing market trends to identify and capitalise on opportunities.
Currently pursuing a Master's in Marketing and Digital Communications at Monash University and I am seeking remote work that aligns with expertise.
Overview
14
14
years of professional experience
Work History
Digital Marketing Manager (Mat Leave Temp Role)
City Orthopaedics
Richmond, Vic
02.2024 - 06.2025
- Posted new content for products and services when managing marketing and release calendars.
- Developed and executed digital marketing campaigns to drive website traffic and increase brand awareness.
- Designed landing pages that convert visitors into leads or sales.
- Write social media content to increase engagement with customers.
- Improved short- and long-term digital marketing strategies.
- Monitored competitors' activities to stay ahead in the market.
- Developed creative digital content and unique campaigns to drive brand exposure.
- Created content for websites, blogs and email newsletters to engage customers with the brand.
- Monitored online conversations about the company's products and services and responded promptly to customer inquiries.
Self Employed Business Owner
Miss Chic | Sister Chic | Havana Beauty Bar | Style Go Round Dress Hire
Armadale, VIC
09.2011 - 03.2024
- Delegated work to staff, setting priorities and goals.
- Initiated cost-cutting measures when necessary without sacrificing quality of products or services.
- Reconciled daily sales, prepared bank deposits and assessed financial transaction reports.
- Completed thorough opening, closing, and shift change functions to maintain operational standards each day.
- Created effective business plans to focus strategic decisions on long-term objectives.
- Negotiated contracts with suppliers to ensure competitive pricing while maintaining quality standards.
- Collaborated with business owners from similar businesses to exchange ideas related to marketing strategies, or operational efficiencies.
- Drove impeccable customer service standards and inspired team members to cultivate loyal business relationships with clientele.
- Understood operations of each service area, helped during busy times and stayed current with work processes.
- Identified opportunities for improvement within existing procedures and processes.
- Inspected work areas and operating equipment and confirmed cleanliness and maintenance.
- Conducted regular meetings with staff to discuss goals, customer feedback, and other relevant topics.
- Ensured compliance with state regulations regarding health codes and safety protocols within the salon.
- Provided hands-on training to all staff on the proper techniques for our offered services.
- Developed and implemented a comprehensive customer loyalty program to increase repeat business.
- Monitored employee performance regularly through direct observation and feedback from clients.
- Performed administrative duties, such as payroll processing and bookkeeping, on XERO.
- Oversaw day-to-day operations of the beauty salon ensuring smooth functioning of all activities.
- Organised events such as product launches, holiday promotions and launches.
- Monitored inventory of supplies, managed budget and requisitioned supplies, equipment, and services.
- Recruited, hired, evaluated, trained and disciplined staff members.
- Implemented new digital marketing strategies to increase visibility.
- Resolved customer complaints in a timely manner by providing appropriate solutions or alternatives.
- Analysed sales data to determine trends in demand for services and products offered.
- Maintained inventory of tools, equipment, products, and supplies necessary for daily operations.
- Established relationships with local suppliers for product discounts and promotions.
- Created and managed the budget for all salon-related expenses.
- Updated website and social media content regularly to keep customers informed about upcoming events, new services or specials and drive more business.
- Achieved cost-savings by developing functional solutions to problems.
- Maintained updated knowledge and introduced new treatments and products through continuing education and advanced training.
- Demonstrated strong problem-solving skills, resolving issues efficiently and effectively.
- Completed day-to-day duties accurately and efficiently.
- Provided support and guidance to colleagues to maintain a collaborative work environment.
- Worked effectively in team environments to make the workplace more productive.
Education
Masters in Marketing And Digital Communications - Arts
Monash University
Clayton, VIC12-2026
High School Diploma -
Berwick Secondary College
Berwick, VIC11-2007
Skills
- New business development
- Campaign development
- Influencer marketing collaboration
- Public relations strategies
- Web design basic principles
- Business development
- Marketing strategy
- Internet marketing
- Communication and writing skills
- Social media activities
- Digital marketing
- Social media management
- Audience engagement
- Email marketing campaigns
References and Endorsements
Attached is my employer recommendation letter.
- Professional Reference 1: Devina Tandias, Manager of Havana Beauty Bar 0466 563 050
- Professional reference 2: Elizabeth Rhodes, Manager Miss Chic 0423 465 323
Timeline
Digital Marketing Manager (Mat Leave Temp Role)
City Orthopaedics
02.2024 - 06.2025
Self Employed Business Owner
Miss Chic | Sister Chic | Havana Beauty Bar | Style Go Round Dress Hire
09.2011 - 03.2024
Masters in Marketing And Digital Communications - Arts
Monash University
High School Diploma -
Berwick Secondary College
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