Rimsha Iftikhar
Faisalabad
Summary
Results-driven digital marketing professional with solid background in managing and optimizing PPC campaigns. Skilled in keyword research, ad creation, and budget management to drive targeted traffic and increase ROI. Strong focus on team collaboration and adaptability, ensuring seamless integration with dynamic marketing strategies. Known for reliability, strategic thinking, and achieving measurable results.
Overview
4
4
years of professional experience
1
1
Certification
Work History
PPC Executive
Content Arcade
07.2022 - Current
- Conducted thorough keyword research to identify high-performing keywords for ad campaigns.
- Employed A/B testing methodologies within ad creatives driving informed decision-making based on data-driven insights.
- Created compelling ad copy to increase click-through rates and conversions.
- Implemented bid management strategies to maximize budget efficiency and achieve client goals.
- Increased ad campaign performance by optimizing keyword selection and ad copy.
- Analyzed account performance data, making necessary adjustments to optimize results.
Search Engine Marketing Specialist
Agency Stack
08.2021 - 07.2022
- Ensured smooth execution of SEM initiatives by working closely with external partners such as agencies or platforms.
- Maximized ROI by consistently monitoring campaign budgets and reallocating funds based on performance metrics.
- Stayed up-to-date on the latest industry trends and best practices in order to provide informed guidance on SEM strategy development.
- Monitored competitor activity and adjusted SEM strategies accordingly to maintain market position.
- Developed comprehensive SEM reports for internal stakeholders'' review, highlighting key achievements and recommendations for future improvements.
Education
Master of Computer Applications - Computer Science
National Textile University
Faisalabad, Pakistan01-2019
Bachelor of Computer Science -
National Textile University
Faisalabad, Pakistan01-2017
Skills
- Google Ads (Search, Display, Video, Performance Max)
- Meta Ads (Facebook & Instagram Advertising)
- Apple Search Ads (ASA)
- Keyword Research & Campaign Structuring
- App Store Optimization (ASO)
- A/B Testing & Ad Copy Optimization
- Google Analytics & Data Analysis
- Remarketing & Audience Targeting
- Conversion Tracking (GTM, GA4, Firebase)
- Google Merchant Center & Shopping Ads
- Campaign Budgeting & Bid Strategy
- Performance Reporting & ROI/ROAS Analysis
- Keyword research
- Google ads expertise
- Industry trends awareness
- Ad copywriting
Certification
- App Store Optimization, MobileAction Growth University - Issued Dec 2024
- Googlel ads apps certification, Google - Issued Sep 2024
- Google Ads Search Certification, Google Digital Academy (Skillshop) - Issued Jan 2021
Timeline
PPC Executive
Content Arcade
07.2022 - Current
Search Engine Marketing Specialist
Agency Stack
08.2021 - 07.2022
Master of Computer Applications - Computer Science
National Textile University
Bachelor of Computer Science -
National Textile University
Similar Profiles
Boez DanielBoez Daniel
Senior SEO Executive at Content ArcadeSenior SEO Executive at Content Arcade
Macy RobinsonMacy Robinson
Manager at Giggles Arcade / Grab LabManager at Giggles Arcade / Grab Lab
Isna EliacinIsna Eliacin
Front Desk Staff Member at Kereisha Miller, Silver Ball Retro ArcadeFront Desk Staff Member at Kereisha Miller, Silver Ball Retro Arcade
Sana TariqSana Tariq
HR at IT EmpireHR at IT Empire
NADIA FATIMANADIA FATIMA
Assistant Director (BPS-17) at Punjab Local Government and Community Development DepartmentAssistant Director (BPS-17) at Punjab Local Government and Community Development Department