Rishabh Sarangi
Brisbane,QLD
Overview
12
12
years of professional experience
1
1
Certification
Work History
Digital Analytics Specialist
Virgin Australia
02.2022 - Current
- Managed digital analytics for Velocity Frequent Flyer, interpreting web/app data for business decisions, ensuring data integrity, and standardising collection methods.
- Developed tracking systems for customer interactions across channels, enhancing understanding of customer journeys, and integrated data into the Customer Data Platform using Tealium iQ.
- Created user-friendly dashboards and trained in Adobe Analytics, facilitating data accessibility and stakeholder engagement in reporting.
- Collaborated with personalisation team, applying analytical insights for UX improvements, and standardised data layer requirements for Tealium iQ implementation.
- Provided regular Adobe Analytics insights to stakeholders, designed reporting dashboards, and implemented attribution strategies for marketing effectiveness
Digital Data Analyst
Tabcorp
02.2020 - 01.2022
- Led the transition from Adobe DTM to Adobe Launch, improving data accuracy and strategic decision-making. Managed Adobe Audience Manager, collaborating with the data science team for audience segmentation, enhancing personalisation and marketing.
- Designed dynamic, real-time dashboards for KPI tracking, supporting digital product, performance marketing, and personalisation projects. Streamlined digital data capture processes, aligning with both technical and strategic business objectives.
- Proficient in SQL within Teradata, conducted deep dives into customer data, enriching it with digital behaviour insights for actionable business strategies.
- Oversaw optimisation of data collection for web and app analytics, ensuring data effectiveness and efficiency. Maintained governance of key digital analytics tools to guarantee optimal performance.
- Provided data format insights for Customer360 model integration, boosting customer experience strategies. Collaborated with developers for data layer updates, meeting stakeholder needs for improved digital data analysis, and generated comprehensive reports for strategic decision-making.
Data & Analytics Executive
IProspect
01.2019 - 01.2020
- Managed key client relationships (National Storage, Ryobi Tools, AIPT, UniLodge), delivering data-driven digital strategies and analytics frameworks to improve performance against client KPIs.
- Expert in Google Analytics and Adobe Analytics, providing in-depth insights for data-led decision-making and personalisation, in line with iProspect's digital excellence standards.
- Implemented and configured Google Tag Manager and Adobe DTM, utilising JavaScript skills for advanced data capture and automation, adapting to the evolving digital marketing landscape.
- Developed interactive, real-time dashboards in Data Studio for enterprise clients, making complex data accessible and actionable, blending technical and analytical expertise.
- Played a key role in a customer lifetime value project on Google Cloud Platform, managing Big Query data, showcasing ability in large-scale, technical projects within collaborative settings.
Data Analyst Intern
Thoughtplate
11.2017 - 01.2018
- Analysed social media data to identify potential influencers in Germany
- Assisted in gaining 500 followers on launch day and evaluated e-commerce business model feasibility.
Corporate Finance Intern
Brisbane City Council
07.2017 - 07.2017
- Reviewed and rectified minor discrepancies in related party documentation, enhancing accuracy and compliance.
- Spearheaded the documentation of financial operational processes for internal use and meticulously recorded proceedings at the 2017 Budget reading in Brisbane City Hall.
Senior Executive Finance and Accounts
TMed Healthcare
03.2015 - 03.2016
- Directed strategic financial planning at TMed Healthcare, aligning resource allocation with organisational objectives and aiding in business plan development. Ensured robust financial governance, focusing on asset protection and maintaining financial integrity through comprehensive auditing.
- Administered taxation strategies, enhancing tax efficiency and compliance, coupled with detailed financial analysis for strategic decision-making. Managed daily accounting operations, including MIS report generation and meticulous bookkeeping, reflecting a high attention to detail.
- Contributed significantly to business growth through efficient lead generation and client management, showcasing transferable skills for client relationship management in analytics.
- Led a team for on-site health check sessions, demonstrating adaptability and leadership abilities applicable in various professional environments.
Financial Analyst Intern
NBC Capital
10.2016 - 12.2016
- Constructed a detailed financial model for a carbon farming initiative as part of due diligence, incorporating NPV analysis and DCF modelling to facilitate capital raising.
- Compiled a thorough market research report to inform strategic decision-making.
Chartered Accountant Articled Assistant
Kunte & Vaidya Chartered Accountants
02.2013 - 02.2015
- Conducted internal and statutory audits for enterprise clients, demonstrating precision and adherence to regulatory standards, skills transferable to data compliance and analysis.
- Undertook physical inventory validations to prevent tax fraud, showcasing attention to detail and integrity, qualities essential in data management and analytics.
- Prepared and filed numerous individual tax returns, balancing accuracy and efficiency, reflecting capabilities in managing high-volume, detail-oriented tasks.
- Assisted in financial statement preparation and auditing for various clients, developing a deep understanding of financial reporting, beneficial for analytical roles requiring strong data interpretation skills.
Chartered Accountant Articled Assistant
Mukesh R. Kapadia And Co.
02.2012 - 02.2013
- Led internal audit procedures, enhancing compliance and operational efficiency, showcasing skills in process improvement and adherence to high standards, relevant to data quality management.
- Managed the filing of tax returns for individual clients, demonstrating meticulous attention to detail and a thorough understanding of tax regulations, reflecting precision and analytical skills.
- Prepared financial statements with strict compliance to regulatory standards, ensuring accuracy and reliability, mirroring the meticulousness required in data reporting and analysis.
Education
Master of Commerce - Information Systems
The University Of Queensland
Brisbane, QLD12.2018
No Degree -
Institute of Chartered Accountants
India12.2014
Bachelor of Commerce -
Pune University
Pune, India10.2013
Skills
- Web and App Analytics
- Digital Data Strategy
- Tag Management (Google, Adobe, Tealium)
- Data Platforms (Tealium, Adobe)
- Data Visualisation
- Insights
- Project Management
- Stakeholder Management
- Agile Methodology
- JavaScript
- SQL
- Python
Certification
- Tealium Customer Data Platform
- Adobe Analytics
- Adobe Launch
- Adobe Audience Manager
- Generative AI (Coursera)
- Databricks Lakehouse Fundamentals
- Data driven decision-making and Data visualization with Advanced MS Excel
- Google Analytics IQ and GTM Fundamentals
- ADMA Internet Cookies Masterclass
Accomplishments
- Assisted UQ Phd candidate with unsupervised machine learning data modeling using Python
- Debate winner Dentsu Innovation Council
- Contributed to award-winning business plan for preventive healthcare tech start-up – TMed Healthcare
- Intelligent Tracking Prevention protocol State representative – Dentsu iProspect
Timeline
Digital Analytics Specialist
Virgin Australia
02.2022 - Current
Digital Data Analyst
Tabcorp
02.2020 - 01.2022
Data & Analytics Executive
IProspect
01.2019 - 01.2020
Data Analyst Intern
Thoughtplate
11.2017 - 01.2018
Corporate Finance Intern
Brisbane City Council
07.2017 - 07.2017
Financial Analyst Intern
NBC Capital
10.2016 - 12.2016
Senior Executive Finance and Accounts
TMed Healthcare
03.2015 - 03.2016
Chartered Accountant Articled Assistant
Kunte & Vaidya Chartered Accountants
02.2013 - 02.2015
Chartered Accountant Articled Assistant
Mukesh R. Kapadia And Co.
02.2012 - 02.2013
Master of Commerce - Information Systems
The University Of Queensland
No Degree -
Institute of Chartered Accountants
Bachelor of Commerce -
Pune University
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