Ritika Gambhir
Sales Director
Sydney,NSW
Summary
Dynamic and forward-thinking Sales Director with a proven track record in building high-impact agency partnerships, advertisers relationships driving scalable growth through product adoption, and influencing market narratives in the digital and programmatic advertising ecosystem. Recognized for strategic thought leadership, operational rigor, and an ability to transform agency & client relationships from transactional to high-value strategic alliances.
Overview
18
18
years of professional experience
2019
2019
years of post-secondary education
1
1
Language
Work History
Sales Director
Beatgrid
Sydney , NSW
03.2024 - Current
- Increased average deal size by upselling additional products and services to existing clients.
- Elevated agency relationships to the C-suite level, transitioning engagements from transactional sales to strategic, long-term partnerships focused on shared value creation
- Developed strong partnerships with external stakeholders to enhance product offerings and drive higher profit margins.
- Delivered platform demos, participated in RFPs, and contributed to product roadmap insights from client feedback
- Built and managed a robust pipeline of programmatic and cross-channel campaigns, including CTV, mobile, display, and video.
- Boosted sales revenue by developing and implementing strategic sales plans and initiatives tailored to the organization's goals.
- Enhanced customer satisfaction with a focus on fostering long-term relationships, consistently addressing client needs, and providing exceptional service.
- Updated products, service agreements and pricing to retain competitive advantage and generate new customers.
- Created innovative sales strategies through monitoring and evaluating market trends and competitive offerings.
- Negotiated high-value contracts with key clients, ensuring mutually beneficial outcomes for all parties involved.
- Expanded market presence through targeted prospecting efforts, leading to increased brand awareness and new business opportunities.
- Managed relationships with key industry stakeholders, attending conferences and networking events to further establish the company's presence in relevant circles.
- Established pricing strategies to maintain competitive pricing and maximize profits.
ACCOUNT DIRECTOR
Dynata
10.2021 - 03.2024
- Delivered sales targets and meet KPI's through the management of a mixed portfolio of new business and existing clients
- Managed a team of 3 sales staff, 2 Account Managers and 1 Business Development Manager
- Mentored sales team in sales processes, document management, CRM software and contract negotiation
- Recruited and hired talented sales personnel to add depth and strength to sales team
- Closed tough deals and complex sales using strong persuasion and negotiation skills
- Proactively driven revenue from previously unknown or under leveraged sources
- Actively sourced opportunities through multiple avenues including research and networking
- Implemented strategic account management and key account planning programs
- Prepared a wide range of written proposals including full costing quotations
- Offered insightful and strategic solutions to business objectives
- Supported the implementation of marketing programs, new product rollouts and other initiatives
- Developed knowledge of client sectors, business, industry issues and products and solutions
- Established ambitious quotas and helped each team member implement personalized plan to achieve targets
- Explained product features and demonstrated operation to educate customers and close sales
- Conducted regular training and coaching to help sales personnel build and develop strong selling skills
- Increased customer satisfaction with targeted sales team training in relationship management and negotiation strategies
- Restored satisfaction by quickly resolving customer complaints with acknowledgment and tactful communication
- Researched market trends and stayed current on customer preferences to better lead sales operations
SENIOR ACCOUNT MANAGER
Medianet
12.2018 - 01.2021
- Secured high-value new businesses through consultative selling, effective customer solutions and promoting compelling business opportunities
- Created effective strategies to target new markets after researching and analyzing competitor behaviour
- Exceeded sales goals and market competitions through effective relationship management, cross selling and up selling
- Elevated business development by predicting potential competitive threats and outlining proactive solutions and lead competitor analysis
- Demonstrated the software to existing and new clients and making sure they are comfortable with the service and using it to the fullest capacity
- Increased longevity of accounts by providing individualized customer service and developing relationships with account holders
- Boosted sales numbers with proactive account servicing and diligent relationship-building
- Accomplished sales goals and boosted revenue through product knowledge and customer relationship management
- Coached team members on optimising leads and discovering opportunities for great team success
- Improved sales processes to streamline customer acquisition and on boarding strategies
- Delivered engaging sales presentations to new clients, explaining technical information in simplified language to promote features and increase client base
ACCOUNT DEVELOPMENT MANAGER
News Corp Australia
03.2015 - 12.2018
- Sold print & digital solutions to clients which involve specific combinations of print innovations, digital display advertising, Social and Search on desktop and Mobile
- Identified proactive opportunities with clients by focusing on their gaps & needs and providing them with a solution which aligns with the customers objectives
- Lead projects through innovation across various platforms, print, digital (Desktop + Mobile) and adapting in a fast paced digital environment
- Created customized proposals for clients which meet their needs and expectations and proactively providing solutions for their marketing problems
- Upsold and closed customer sales by driving product benefits around client needs and increased YOY revenue by 30% in FY'18
- Brought in new customers and retained base through proactive management of individual needs and development of robust solutions
- Enhanced success of advertising strategies by boosting engagement through social media and other digital marketing approaches
- Maximized business potential by providing excellent customer service and ensuring client retention
- Followed up with customers after completed sales to assess satisfaction and resolve any technical or service concerns
SALES MANAGER
Multi Screen Media Pvt. Ltd, Sony Max
01.2008 - 01.2014
- Motivated and mentored sales employees to enhance presentation, negotiation and customer relations abilities
- Partnered with sales team members and leveraged strong negotiation skills to close tough deals with lucrative clients
- Coached 10 sales associates in product specifications, sales incentives and selling techniques
- Analyzed business potential, conceptualizing & forecasting monthly/annual business targets, augment turnover & achieving desired targets
- Formulated long term/short term strategic plans in changing market dynamics to enhance the business opportunities for the organization and to achieve numbers
- Played a key role in contributing sponsors & spot buys on Indian Premiere League (IPL) -2, 3, 4 & 5 and did extensive client coverage
- I was selectively chosen out of 150 sales people to represent my company in the United States of America, Sweden, Paris and Berlin
- I was awarded the 'Best Sales Employee' for Sony Max in 2013 and was rewarded with a 50 grams gold coin
Education
THE JOB TRAINING - selling Google digital solutions
News Corp
POST GRADUATE DIPLOMA - MEDIA MARKETING
Times School of Marketing
BACHELOR - ARTS, MATHEMATICS
Delhi University, Sri Venkateswara College
Skills
- Saas Sales Management
- Account Management
- Plan sales
- Team building and leadership
- Advertising Sales
- Business Development
Networking and relationship building
- Relationship Management
- Strategic Planning
- Forecasting abilities
- Lead prospecting
- Project Management
- CRM Systems
Timeline
Sales Director
Beatgrid
03.2024 - Current
ACCOUNT DIRECTOR
Dynata
10.2021 - 03.2024
SENIOR ACCOUNT MANAGER
Medianet
12.2018 - 01.2021
ACCOUNT DEVELOPMENT MANAGER
News Corp Australia
03.2015 - 12.2018
SALES MANAGER
Multi Screen Media Pvt. Ltd, Sony Max
01.2008 - 01.2014
POST GRADUATE DIPLOMA - MEDIA MARKETING
Times School of Marketing
BACHELOR - ARTS, MATHEMATICS
Delhi University, Sri Venkateswara College
THE JOB TRAINING - selling Google digital solutions
News Corp
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