Ritika Mehta
Brisbane,Australia
Summary
Digital marketer with expertise in developing and executing data-driven marketing strategies, paid advertising, social media management, and performance analytics. Skilled in driving customer engagement, managing digital campaigns, and leveraging partnerships to boost business growth. Passionate about optimising customer experience and using insights to inform decision-making for successful brand marketing.
Overview
4
4
years of professional experience
Work History
Digital Marketing Executive
Queensland Law Society
Brisbane City, Queensland
07.2023 - Current
- Managed end-to-end marketing campaigns for legal events at Queensland Law Society, using email marketing and social media to engage 13,000+ members — exceeding targets across multiple campaigns, including 380% over target for Unfair Contract Term Reforms and 330% for Changes to the Legal Profession Act.
- Owned and executed QLS Update, a weekly newsletter for legal professionals across the state, managing content planning, stakeholder coordination, and distribution via the Dynamics CRM platform.
- Developed and implemented integrated social media strategy, boosting engagement across platforms. Managed community of over 40,000 followers to uphold brand communication and online reputation.
- Owned the creation and execution of the “This Week in Proctor” social media series, building templates in Canva and collaborating directly with the Proctor eNews Director to implement the initiative, which boosted engagement, visibility and earned internal commendations.
- Crafted and launched marketing strategy for The Callover Podcast, driving 47% organic growth and contributing to National Award achievement.
- Implemented high-impact paid social media campaigns on Facebook Meta Ads and LinkedIn Ads, boosting brand event sales and engagement. Utilised data analytics to continuously optimise campaigns.
- Led digital marketing efforts for the launch of the new community brand, You & The Law. Managed all aspects from planning to execution, including developing launch strategies, organic growth plans, paid advertising strategies, long-term goal setting, and an optimisation plan to ensure sustained success.
- Content creation: Collaborated closely with videographers, design teams, events teams, senior marketers, and other key departments to conceptualise, create, and execute diverse social media campaigns across multiple platforms, ensuring cohesive messaging and engaging content.
Marketing and Digital Officer
Multicap
Brisbane, Queensland
02.2022 - 07.2023
- Planned and executed strategic digital marketing campaigns, driving business growth through social media marketing, content creation, data analysis, paid media, and website management across all brand entities. Achieved a 35.9% increase in website traffic and a 46% boost in conversions for a key brand entity, leveraging SEO, SEM, and social media marketing strategies.
- Collaborated closely with an agency and marketing manager to manage SEO deliverables, driving organic growth and supporting overall organisational marketing objectives.
- Launched and optimised over 20 Google Ads campaigns, leading to enhanced performance, and developed 11 new campaigns aligned with business objectives.
Digital Marketing Officer
Griffith University
Brisbane, Queensland
07.2021 - 01.2022
- Supported in implementing marketing plans for 8 short-term award projects, driving successful recruitment campaigns across Vietnam and Australia. Led social media campaigns and improved digital content production for Griffith International, enhancing presence across LinkedIn, Twitter, and Facebook.
Education
Master of Business - Digital Business and Marketing
Griffith University
Queensland, Australia06-2022
Bachelor of Business Administration (BBA) -
IPU
Delhi, IndiaSkills
- Digital marketing strategy
- Campaign management
- Paid advertising (Google Ads, Meta/Facebook Ads, Instagram Ads, LinkedIn Ads)
- Search engine optimization
- Customer journey optimization
- Data-driven insights
- Project management
- Stakeholder relationship management
- Email marketing and CRM
- Newsletter production and EDM strategy
- Social media management
- Content creation and scheduling
- Organic and paid campaign execution
- Web analytics
- CMS platforms (WordPress, Drupal, Kentico)
- Google Analytics
- Google Tag Manager
- SEMrush
- Community engagement
- Google analytics setup
Professional Development
- Copywriting, Queensland Writers Centre, 01/01/24
- Digital Marketing Trends, LinkedIn Learning, 01/01/24
- Google Ads for Beginners, SimpliLearn, 01/01/23
- Email Marketing, Vision6, 01/01/23
- Marketing Specialist - Skill Assessment, VETASSES, 01/01/23
References
References available upon request.
Timeline
Digital Marketing Executive
Queensland Law Society
07.2023 - Current
Marketing and Digital Officer
Multicap
02.2022 - 07.2023
Digital Marketing Officer
Griffith University
07.2021 - 01.2022
Master of Business - Digital Business and Marketing
Griffith University
Bachelor of Business Administration (BBA) -
IPU
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