Ritika Srivastava
Melbourne,VIC
Summary
Results-driven Marketing Specialist in developing organic and paid multi channel marketing campaigns. Skilled in SEM , PPC, social media marketing, content creation, email marketing, and analytics to drive brand awareness and customer acquisition. I was also responsible for making sure that branding is consistent and prominent across advertising and campaigns . Whether it's social media, digital, PR, or events, I craft experiences that is exceptional and engage at every touchpoint.
Overview
9
9
years of professional experience
1
1
Certification
Work History
MARKETING EXECUTIVE
H S DIGITAL MEDIA
04.2024 - 12.2024
- Conducted extensive market research for clients to identify opportunities for existing and new products and services, analysing competitors, and contemplate current customer situations.
- Anchoring the team brainstorming sessions to generate innovative ideas for clients and develop creative marketing strategies.
- Designed, executed and optimized digital marketing campaigns across Google Ads, Facebook Ads, Instagram Ads, TikTok Ads and , increasing lead generation by 25%.
- Managing the company's contents on social media, analyzing market insights, discovering successful marketing techniques, and generating content ideas for marketing different campaigns ,webinars and promotional events.
- Achievements/Tasks
DIGITAL MARKETING INTERN
HORIZON PROPTECH PVT. LTD
08.2023 - 09.2023
- Created tailored digital marketing strategies for a Real Estate ,Fintech and EduTech brands, aligning with each client's business objectives and brand identity.
- Launched and optimized ROI-focused paid advertising campaigns across Google Ads and Meta platforms to drive online bookings and sales.
- Planned, scheduled, and published engaging content across Instagram Facebook and LinkedIn to enhance brand consistency, visibility and customer interaction.
- Collaborated with creative teams on the production of high-quality photo, video, and graphic assets for multi-channel campaigns.
- Achievements/Tasks
BUSINESS ANALYST
GREYTRIX
01.2023 - 05.2023
- Identified key trends and insights through data analysis, influencing strategic decision-making.
- Assisted in the development and execution of business strategies, improving overall performance.
- Led cross-functional teams in implementing business solutions, ensuring alignment with company objectives
- Gathered and documented business requirements to support system enhancements and new initiatives.
- Achievements/Tasks
BUSINESS DEVLOPMENT INTERN
Tipplersclubtechnologies
01.2018 - 03.2018
- Continually developing your employer’s brand and building increasing awareness in the market place.
- Developing and managing relationships with potential clients, influencers and key stakeholders.
- Participating in new business contract negotiations.
SALES AND MARKETING INTERN
AAAAA Trade India Private Limited
12.2015 - 03.2016
- Conducted market research to find potential clients and developed sales strategies.
- Responded to general inquiries from members, staff and clients via mail, e-mail ,call and message.
- Collaborated and participated closely with sales team to manage leads and help with proposals and prospects.
Education
BACHELOR OF TECHNOLOGY - Minor in Marketing
K J SOMAIYA COLLEGE OF Engineering
Skills
- SEO
- Google Analytics
- Google Ads
- Instagram Ads
- YouTube Ads
- Facebook Ads
- LinkedIn Ads
- Campaign planning
- Twitter Ads
- TikTok Ads
- Content Writing
- Brand Mangement
- Marketing Research
- Email Marketing
- Meta Business Manager
- GTM
- Social Media Management
- Influencer Marketing
- Affiliate Marketing
- Canva
- Photoshop
- Creative Campaign Planning
- Social Media Calender
- Influencer marketing
Accomplishments
- Have been PRO( PUBLIC RELATION OFFICER)of the college K.J.Somaiya College Of Engineering and have organised many events ranging from various electronic projects to Fungames.
- As an intern in AAAAA TRADE PVT in sales and marketing department in company , I have also been privileged to pitch for company in eTailing INDIA held in Sahara Star ,Mumbai.
Certification
Udemy 2022- Focused on strategic Digital Marketing skills and Analytics.
Languages
English
Native or Bilingual
Hindi
Native or Bilingual
Timeline
MARKETING EXECUTIVE
H S DIGITAL MEDIA
04.2024 - 12.2024
DIGITAL MARKETING INTERN
HORIZON PROPTECH PVT. LTD
08.2023 - 09.2023
BUSINESS ANALYST
GREYTRIX
01.2023 - 05.2023
BUSINESS DEVLOPMENT INTERN
Tipplersclubtechnologies
01.2018 - 03.2018
SALES AND MARKETING INTERN
AAAAA Trade India Private Limited
12.2015 - 03.2016
BACHELOR OF TECHNOLOGY - Minor in Marketing
K J SOMAIYA COLLEGE OF Engineering
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