Ritika Srivastava
H S DIGITAL MEDIA
Melbourne,VIC
9
years of professional experience
1
Certification
Results-driven Marketing Specialist in developing organic and paid multi channel marketing campaigns. Skilled in SEM , PPC, social media marketing, content creation, email marketing, and analytics to drive brand awareness and customer acquisition. I was also responsible for making sure that branding is consistent and prominent across advertising and campaigns . Whether it's social media, digital, PR, or events, I craft experiences that is exceptional and engage at every touchpoint.
Work History
MARKETING EXECUTIVE
8 Months- Conducted extensive market research for clients to identify opportunities for existing and new products and services, analysing competitors, and contemplate current customer situations.
- Anchoring the team brainstorming sessions to generate innovative ideas for clients and develop creative marketing strategies.
- Designed, executed and optimized digital marketing campaigns across Google Ads, Facebook Ads, Instagram Ads, TikTok Ads and , increasing lead generation by 25%.
- Managing the company's contents on social media, analyzing market insights, discovering successful marketing techniques, and generating content ideas for marketing different campaigns ,webinars and promotional events.
- Achievements/Tasks
DIGITAL MARKETING INTERN
1 Month- Created tailored digital marketing strategies for a Real Estate ,Fintech and EduTech brands, aligning with each client's business objectives and brand identity.
- Launched and optimized ROI-focused paid advertising campaigns across Google Ads and Meta platforms to drive online bookings and sales.
- Planned, scheduled, and published engaging content across Instagram Facebook and LinkedIn to enhance brand consistency, visibility and customer interaction.
- Collaborated with creative teams on the production of high-quality photo, video, and graphic assets for multi-channel campaigns.
- Achievements/Tasks
BUSINESS ANALYST
4 Months- Identified key trends and insights through data analysis, influencing strategic decision-making.
- Assisted in the development and execution of business strategies, improving overall performance.
- Led cross-functional teams in implementing business solutions, ensuring alignment with company objectives
- Gathered and documented business requirements to support system enhancements and new initiatives.
- Achievements/Tasks
BUSINESS DEVLOPMENT INTERN
2 Months- Continually developing your employer’s brand and building increasing awareness in the market place.
- Developing and managing relationships with potential clients, influencers and key stakeholders.
- Participating in new business contract negotiations.
SALES AND MARKETING INTERN
3 Months- Conducted market research to find potential clients and developed sales strategies.
- Responded to general inquiries from members, staff and clients via mail, e-mail ,call and message.
- Collaborated and participated closely with sales team to manage leads and help with proposals and prospects.
Education
BACHELOR OF TECHNOLOGY - Minor in Marketing
Skills
SEO
Google Analytics
Google Ads
Instagram Ads
YouTube Ads
Facebook Ads
LinkedIn Ads
Campaign planning
Twitter Ads
TikTok Ads
Content Writing
Brand Mangement
Marketing Research
Email Marketing
Meta Business Manager
GTM
Social Media Management
Influencer Marketing
Affiliate Marketing
Canva
Photoshop
Creative Campaign Planning
Social Media Calender
Influencer marketing
Accomplishments
- Have been PRO( PUBLIC RELATION OFFICER)of the college K.J.Somaiya College Of Engineering and have organised many events ranging from various electronic projects to Fungames.
- As an intern in AAAAA TRADE PVT in sales and marketing department in company , I have also been privileged to pitch for company in eTailing INDIA held in Sahara Star ,Mumbai.
Certification
Udemy 2022- Focused on strategic Digital Marketing skills and Analytics.
Languages
English
Native or Bilingual
Hindi
Native or Bilingual
Timeline
MARKETING EXECUTIVE
H S DIGITAL MEDIA
04.2024 - 12.2024Read More
DIGITAL MARKETING INTERN
HORIZON PROPTECH PVT. LTD
08.2023 - 09.2023Read More
BUSINESS ANALYST
GREYTRIX
01.2023 - 05.2023Read More
BUSINESS DEVLOPMENT INTERN
Tipplersclubtechnologies
01.2018 - 03.2018Read More
SALES AND MARKETING INTERN
AAAAA Trade India Private Limited
12.2015 - 03.2016Read More
K J SOMAIYA COLLEGE OF Engineering
BACHELOR OF TECHNOLOGY from Minor in Marketing
Read More