RITWIKA DAS

• Collaborate with stakeholders to collate relevant product material and ensure items are up to date on website and marketplaces
• Managed the day-to-day operations of the marketplaces, including product listings, inventory management, and order processing
• Daily and weekly eCommerce reporting, Monthly deep dive reporting
• Marketplace maintenance, integrations, uploads and optimization across multiple platforms and programs (opting in for promos, auditing, stock checks across SKUs)
• Provide strategic direction for the development of online sales and marketing for Find multi-brands to meet online booking/sales targets
• Create our marketing schedule and carry out the email and paid social campaigns. upkeep of the marketing calendar
• Create insightful visualizations and reports using PowerBI to communicate complex data trends and performance metrics to stakeholders
• Work with vendors (advertising agencies, SEO/PPC agencies, etc.) to deliver strong results on multi-brands online presence
• Merchandise seasonal products according to availability, best sellers, and promotions to optimize eCommerce performance
• Plan and execute digital marketing campaigns, including various Marketplaces, Facebook Ads and email marketing campaigns
• Building and testing email or SMS campaigns in Klaviyo
• Collaborating and liaising with our Product and Operations teams.
• Optimized e-commerce fulfillment strategy to minimize costs while maximizing profits and customer satisfaction.
• Incorporated e-commerce objectives in social media platform management.
• Customized e-commerce platforms by building new products, designing landing pages and integrating new vendors and apps to further enhance website UI and UX.
• Tracked consumer behavior, content management and weight of purchase to develop robust customer acquisition and retention programs.
• Leveraged Google Analytics and AB testing to monitor effectiveness of online marketing strategies, website content and user experience.
• Implemented systems and procedures to increase sales.
• Boosted marketing, reviewed pricing strategies and expanded distribution channels to increase sales revenue.

• FBA planning and replenishment of products in Amazon, product listing, forecasting, maintaining seller rating, feedback, and account health
• Shipping, planning of FBM shipments from ship station and pulling reports from ship station
• Monitor and analyze marketplace performance reports and provide monthly updates
• Monitor and report sales performance and analytics (P&L reports)
• Provide recommendations and act as needed to increase reviews and performance
• Create and update the online Amazon product catalog, including setting up new products and working with the team on maintaining product and listing pages
• Maintain inventory operations, analyze current sales, and look for additional revenue streams for that same SKUs
• Communicate with the warehouse to ensure all orders are fulfilled and shipped
• Handle shipments and booking
• Restock the out-of-stock products by coordinating with the Vendors, inventory management, prediction, and re-ordering items
• Maintain & Manage the Application Inventory Management.

• Foster a positive team culture by overseeing my team's compliance with business policy, performance standards, and support measures
• Keep up to date with facebook job improvements and policies and communicate with your team to help them cope with frequent changes
• Managed the team's performance and maintained above 95% AHT and production scores
• Developed expertise in internal systems & department
• Identified and eliminated barriers to accuracy, efficiency, and quality
• Assist with the interviewing, hiring, and onboarding of new associates
• Provided client support, delivered project, and policy updates
• Published Monthly Metrics reports for Leadership Meetings, which help in maintaining the SLA for the team
• Maintained shrinkage and attrition of the team.

• Monitoring CSAT(KPI) percentage for Team APAC and Dublin and create their performance and improvement plans
• Attend weekly call with client and give them weekly updates for cases
• Conduct Analyst performance, TRT analysis and improvement plans to reduce TRT and working closely on how to improve quality and TRT related issues
• Improve analyst performance and giving feedback by providing coaching related to process
• Work closely with on shore Google TAMs (Technical Account Managers) to troubleshoot issues on core AdX and the add on such as Video and In- App
• Upload and test banner ads, video ads and third-party tags to ensure they meet specifications and policy requirements
• Specialized in Google Ad Manager
• Help clients in campaign management, Ad delivery during the campaign live state, optimizing impression delivery and improving revenue generated through Google Ad Manager
• Troubleshoot and resolve complex Google Ad Manager issues directly via e- mail for Google's highest revenue- generating publishers, advertisers, and agency clients.

• Lead the team in handling issues related to client services.
• Support printer application for client (car dealers) in US.
• Support printer server to change invoice format as per US government instructions.
• Call support to the clients in case of major invoice changes.
• Publish monthly metrics reports by maintaining the SLA.

• Handle all technical related issues for employees of GE.
• Perform installation and modification of network hardware and software as required.
• E- Mail Client Configuration & amp; Support (Microsoft Outlook and Outlook express)
• Windows 7, Vista, and XP professional Client Operating Systems.
• Creating active directory accounts and providing access.
• VPN issues like access, password reset & account locked out.