Roanna Bell

As an accomplished Product Manager with a background in fashion apparel, I bring a distinctive combination of creative thinking, a results-oriented approach, exceptional organisational skills, and analytical thinking. This proficiency enables me to devise and execute product strategies in alignment with the brand's overarching objectives. Possessing a strategic mindset, I have a proven track record of effectively driving profitability, enhancing sales retention, and fueling revenue growth.

• I developed a strategy to turn the declining men’s underwear range into revenue growth, while increasing and recruiting stockists in Q1 2023 by +30%
• Lead in managing project for a complete sustainable fabrication refresh of existing core products, phasing out products and moving into traceable cotton and recycled synthetic fabrication by Q4 2023.
• I achieved incremental revenue of $350k by leveraging our partnership with The All Blacks, creating limited edition Men’s underwear to be in market for the Rugby World Cup 2023 in Paris.
• Created and led project to development a sustainable Anti-Odour fabrication for declining Men’s Performance underwear range. First phase launch in market in Q1 2023 and achieved an additional revenue of $600k.
• I achieve $10K saving in Q1 2020 from negotiating down surcharge costs across our suppliers.
• I managed a special project team to deliver a range of underwear that was not in the normal NPD calendar, therefore was on a strict critical path to achieve the launch date. This project secured $500K in incremental revenue as well as secured floor space away from a competitor brand that offered similar product.
• I was given Jockey Women’s socks range to manage in a PM capacity in 2018, while continuing to work in my current role.