I am an enthusiastic customer focused business development manager with 16 years sales experience in a diverse range of industries. Experienced in start-up roles and mature markets building sustainable business through new business development. Strategic and deliberate in approach with a strong consultive solution sales style.
Overview
14
14
years of professional experience
Work History
Senior Business Development manager
Axelent Australia
12.2018 - Current
Startup role working remotely in NSW building sustainable growth through leveraging new customers and distributors for the region of NSW
Designing and supply a range of safety automation solutions for system integrators, end users and automation engineering companies
Generated and maintained healthy level of pipeline to ensure monthly sales targets were met and project manage opportunities through CRM software
Increasing quote conversion by 30%
5 continuous years of YOY growth over 10% per year and 30% growth in 2023
Identified and executed customer training on Axelents drawing software
Creating an industry leading response time to tenders and increasing conversion rate by 30%
Secured major projects including machine guarding - Orrcon steel ($150k) Sydney Opera House($40K), machine guarding - Coles DC($220k), cable management - JayCar DC($100K), Target DC($60K), and Bevchain
($50K)
Implemented effective strategies for trade shows, ensuring strong lead generation, follow-up, and high conversion rates
100% growth in qualified leads including 150k Multi nail order.
BDM NSW/ACT
Dyson Professional
11.2017 - 11.2018
Deliver profitable sales volume through distribution partners by influencing key stakeholders and end user customers with defined industries
Including education, building, government, retail and manufacturing
Profitable sales volumes through distribution partners and influencing key stakeholders and end customers across diverse industries
(156k per month minimum)
Secured a significant order for a 300-unit ($277,500) military building project in Canberra, showcasing adept negotiation and closing skills
Successful air purification solutions in Sydney University student accommodation ($50k)
Strategically manage all projects and opportunities through salesforce while maintaining a healthy level of pipeline to ensure monthly sales volumes were met.
BDM
Lawrence and Hansen Alexandria
06.2015 - 11.2017
With a focus on rebranding the branch, the direction was to rebuild confidence in the industry and repair tired relationships with customers and suppliers
Demonstrated exceptional sales management and leadership skills, cultivating strong customer relationships to enhance engagement and foster loyalty
(increase monthly sales from $400k to 1M)
Awarded most profitable BDM in NSW 2016
Utilising L&H Now program as a digital tool to sign up new accounts and provide point of difference to competition which enabled custom promotions and customer specific rewards
Successfully lighting upgrades leveraging the NSW energy rebate scheme, demonstrating analytical problem-solving skills and market analysis
Influence key stakeholders in NSW providing value using Kennametal’s core range of cutting tools, testing and improving machining processes to reduce costs and increase productivity for the clients
Provided strategic leadership, spearheading region rebuilding efforts and achieving consistent year-on-year sales growth
(Targeting $1m per year)
Generated networks and partnerships with machine builders to enable KSEM drills to be supplied with new machines and a follow up of on-going business (Peddinghaus, Fiscep, Headland & PCS) winning $25k tooling packages
Highest test reports of Sales engineers in ANZ
Demonstrated superior negotiation and closing skills, consistently surpassing sales targets, and achieving over 100% in 2013-2014.
Student Engagement Volunteer at The University Of Western Australia-AustraliaStudent Engagement Volunteer at The University Of Western Australia-Australia
Business Development Manager at Forklifts Australia - Access Group AustraliaBusiness Development Manager at Forklifts Australia - Access Group Australia