Robbie Wood

As Agency Growth Director for 72andASunny APAC I am responsible for leading new business initiatives and growing our roster of key client partners.

Responsibilities:

• Pursuing new business opportunities for the agency via networking, industry events and targeted reach.
• Building and maintaining strong relationships with potential clients, understanding their specific business challenges and presenting tailored solutions.
• Forming strong relationships with 3rd party 'Pitch Consultancies' to ensure that 72andSunny are always included in pitching shortlists for relevant tier 1 clients.
• Tracking and reporting of new business metrics via our CRM tool and adjusting strategies where necessary to meet and exceed goals.
• Building and maintaining a high volume sales funnel of leads to ensure continuous progression for the agency.
• Attend industry events for networking purposes.
• Compile thought leadership articles for industry publications where necessary.
• Communicate regularly with colleagues inside the agency to foster a culture of collaboration, optimism and creative problem solving.
• Regularly report new business progress to 72andSunny head office in LA and Stagwell (holding company) APAC Leadership team and Stakeholders (Singapore).

Achievements:

• Successfully adapted to a new industry quickly and efficiently implementing a highly effective new business strategy.
• Developed and launched a new business pipeline that led to onboarding 5 new clients from cold reach out in first 12 months. Revenue value >$2 million.
• Instigated and cultivated close relationships with many high profile prospective clients from cold outreach (NIKE, FOXTEL, Carsales.com, IAG, Qantas, Tourism Australia and many more)
• Built relationships with pitch consultants to help unlock live pitches (MLC, Treasury Wines, The LOTT, RACQ, Goodman Fielder, Colorbond etc)
• Established relationships with influential industry stakeholders enhancing the agencies credibility in market.
• Helped the agency to surpass it's stretch revenue targets for 2023 and are on course to do the same in 2024.

I Co-Founded Beachfox with my wife in 2019. Our goal was to disrupt the SPF market in Australia by creating a new and innovative sunscreen brand that makes daily application a pleasant experience rather than a chore.

Responsibilities (include but not limited to)

• Evaluated market trends and conducted research to identify emerging opportunities and inform strategic decision making.
• Sourced and collaborated with key partners to concept and create the Beachfox brand, tone of voice and values.
• Secured production deals with Australian based SPF manufacturers.
• Navigated complex legal requirements to ensure compliance with industry regulations (TGA) while minimizing risk exposure for the business.
• Developed marketing materials and campaigns to boost brand awareness and customer engagement.
• Grew the customer base through targeted outreach and strategic PR
• Negotiated high profile retail partnerships including, Seafolly, Sephora, Priceline, The Iconic and Budgy Smuggler.
• Secured sponsorship deals including, Aqua Rugby, Beach Volleyball NSW, Australian Beach Tennis, Surfing NSW, SurfTag and restore the Reef Foundation.

Achievements:

• Successfully created and launched a completely new SPF brand despite no prior experience in the category.
• Owned an operated a profitable Australian start up for 5 years and counting.
• 2 time winner of the ' Sunscreen and Skincare Company of the Year' in the APAC Insider Australian Business Awards (2003 & 2004)
• Drove company expansion into new international markets, increasing overall brand visibility and recognition (USA,UK,Europe, Singapore, New Zealand and South Africa).
• Currently we are negotiating potential new overseas manufacturing partnerships and investment opportunities.

Providing a 360 degree recruitment service for Digital professionals in the Web Design and Development market.
My role was to ensure that FBI's clients are matched with the very best people in the market and to ensure that jobseekers were given every opportunity to find the right role at the right organisation.

Responsibilities:

• Build a fledgling digital market recruitment desk into a highly profitable and efficient business asset.
• Continuously expand client base through effective networking and new business development techniques.
• Established partnerships with external vendors, negotiating contracts to provide additional recruitment support when required
• Conducted comprehensive candidate sourcing and screening using various channels including LinkedIn, Social Media, networking events and referrals.
• Sourced diverse talent pools using various sourcing methods such as social media channels, job boards, networking events, and employee referrals.
• Negotiated competitive salary packages for candidates through detailed knowledge of our clients and fluctuating market trends.
• Managed and Mentored junior staff members in the digital team and wider business.

Achievements:

• Built a desk in a new market into a highly profitable business arm billing between $500,000 and 750,000 per annum (Covid Years excepted).
• Secured retained new business contracts with multiple blue chip clients.
• Became one of the most trusted and respected agents in the digital marketplace in Australia.

REED was my first role in Australia and my first in recruitment. REED were also brand new to the Australian market at the time so we were building a start up business as well as individual recruitment desks.

Responsibilities:

• Build a functioning recruitment desk for a start up business in a new market.
• Extensive and vigorous new business development to create a client base within target industries.
• Built strong relationships with clients through regular communication and understanding their unique needs.
• Implement thorough and effective candidate screening procedures to ensure the desired caliber of contractors ensuring client satisfaction
• Collaborated with hiring managers to develop accurate job descriptions and identify key qualifications for open positions.
• Negotiated competitive rates on behalf of clients and candidates to ensure successful placements.
• Enhanced the company's reputation by ensuring a positive candidate experience throughout the entire recruitment process.
• Provided detailed feedback to both clients and candidates after interviews, facilitating continuous improvement in the recruitment process.
• Developed strong referral networks through active participation in industry groups, professional associations, or community organizations.

Achievements:

• Was hired as the 4th employee of REED in Australia despite no previous recruitment experience.
• Successfully built a profitable contract recruitment desk from scratch for a new business in a new market.
• Grew personal billings from $0 to $300,000+ in 3 years
• Quickly upskilled myself to have the necessary knowledge required to be an effective recruiter into the Australian IT market
• Became a senior member of the IT recruitment team in 12 months and mentored junior staff as the team grew.

I held a dual role with O'Neill as sales manager for Scotland and North of England and assistant Credit Controller to the Finance Director. This was my first role after university.

Responsibilities:

• Continuously correspond with all of O'Neill's retail clients in Scotland and North of England to manage their stock orders and promote new clothing lines.
• Work closely with external sales reps to onboard new retail client partners and integrate them on our systems.
• Collaborated with sales teams to assess potential clients'' creditworthiness, promoting responsible lending practices.
• Attend various industry events to network and promote the O'Neill brand.
• Enhance cash flow through timely collection of accounts receivable and diligent tracking of delinquent accounts.
• Reduced outstanding debts with consistent follow-ups and negotiation skills, fostering strong client relationships.
• Provided exceptional customer service while enforcing company''s credit policies tactfully handling sensitive issues as they arose.
• Work cross-functionally with sales, management, and other departments to maintain effective operations.

Achievements:

• Became a valued member of the O'Neill head office team.
• Had my initial 6mth contract role transferred to a full time position based on my value add to the business.
• Picked up valuable sales and credit control experience that I have utilised in my career since.
• Successfully made enough money to fund my year of global travel.