Robby van Dalen

Results-driven Chief Operating Officer drives performance improvements and leads strategic initiatives. Skilled manager of cross-departmental activities with adaptive communication of organisational objectives. Develops and executes innovative strategies for stimulating growth and service quality.

• As Lead Solutions Architect, initiated, coordinated and implemented the transition of Optimo’s (stand-alone) desktop application into an online financial optimisation and strategic modelling platform – SAAS - and released it to production in June 2017.
• Developed the transition to a new business model, changing the business from a B2B admin servicing company to an online service providing platform (Pathfinder Online. Because of this allowing to expand income and reduce overhead costs.
• Coordinated and executed a targeted marketing program using digital advertising and social media to generate more exposure and a stronger online presence resulting in a 200% growth in the first year and a continued growth every year after.
• As the Lead Solutions Architect I initiated and coordinated the development of the API structure, allowing third party software platforms to integrate the platform into their systems
• Introduced, initiated and coordinated the implementation of the company software into 2 online financial planning software companies; PlannerPad and Dash Software (previously ROAR).

• COO and Lead Solutions Architect, TrailMinders, 09/2021. Presented, Designed, implemented and maintaining technology solutions for the organisation, ensuring the chosen solutions align with strategic objectives and deliver optimal results. Overseeing the daily business and administrative operations of the business. Leading and motivating staff to achieve sales and organisational objectives. Mentoring and inspiring employees into the vision of management. Establishing policies that improve and promote company vision and culture. Evaluating company performance and recommend strategies to improve results. Collaborating with management and other stakeholders to carry out other business-expanding strategies.
• General Manager and Enterprise/Lead Solutions Architect, Optimo Financial Pty Ltd, 02/2013 - 08/2021. In this fast-growing Fintech company I was responsible for designing, developing, and implementing scalable and secure technology solutions to meet the strategic needs of the business. This role involved collaborating with stakeholders, understanding the software requirements, and architecting solutions that aligned with financial advice industry best practices and standards (Financial Adviser Standards). Providing leadership, setting strategies, roadmaps, and standards. Oversee and lead team of developers in the production and maintenance of the SAAS platform. In charge of coordinating staff and manage the day-to-day operations of the company.

• Director of the Board – marketing portfolio, Eramboo Artist Environment, 2016, 2018
• Web Designer and Marketing Manager, The Heal for Life Foundation, 2005, 2014
• Photographer and filmmaker, African Enterprise Australia, 2013, 2013, project Kenya and Ethiopia

• Photography
• Formula 1 racing
• Health and fitness
• Film making
• Watching movies
• Listening to music