Hi, I’m
Robert B Langtry
Killara,Australia
Summary
Dynamic strategy and marketing leader with a proven track record at Australian Wool Innovation Ltd, where I developed integrated strategies that reversed declining demand and achieved record prices for growers. Skilled in brand strategy and team leadership, I excel in fundraising and stakeholder engagement, driving impactful results in nonprofit and corporate sectors across domestic and international markets. I counsel and advise SME on behalf of the NSW Government and have delivered very strong support and engagement on h=behalf of both commercial clients and worthwhile not-for-profits.
Overview
40
years of professional experience
Work History
Mulloon InstituteSydney, Australia
Chief Strategy & Marketing Officer (Fractional)
08.2023 - Current
Job overview
- Company Overview: A non-profit organization founded by Tony and Toni Coote to advance the science, exploration, and implementation of regenerative farming. Global leaders in sustainable agriculture and environmental restoration. Our focus is on rehydrating land to enhance productivity, water, and food security. Selected by the United Nations Sustainable Development Solutions Network (UNSDSN) as a model of sustainable, productive, and profitable farming.
- Built the 2024 to 2026 Strategic Plan in consultation with staff, management, communities, governments, philanthropists and commercial partners.
- Commenced implementation of that plan in December 2024, with a Board mandate.
- Rebuilt marketing and communications strategies, website and content and social media presence.
- Manage relationships with key commercial partners Harris Farm, Vitasoy, Combank and others.
- Helped build forward commitment of $16 million in Government grants, stimulated growth in philanthropic support.
- A non-profit organization founded by Tony and Toni Coote to advance the science, exploration, and implementation of regenerative farming. Global leaders in sustainable agriculture and environmental restoration. Our focus is on rehydrating land to enhance productivity, water, and food security. Selected by the United Nations Sustainable Development Solutions Network (UNSDSN) as a model of sustainable, productive, and profitable farming.
SpinalCure AustraliaSydney, Australia
Strategy & Marketing Lead (Fractional)
02.2025 - Current
Job overview
- Company Overview: Nonprofit organisation, peak funder and committed to making a cure for spinal cord injury not only achievable but available.
- Partnered with CEO to successfully bid for $16 m in government grants in 2024/5Project Management.
- Developed and implementing rigorous fundraising programs.
- Developed and manage implementation of Digital Strategy, Management and Marketing, Public Relations.
- Nonprofit organisation, peak funder and committed to making a cure for spinal cord injury not only achievable but available.
Service NSW BusinessConnectSydney, Australia
Senior Advisor
12.2022 - Current
Job overview
- Advise, counsel, support start-ups and mature small to medium enterprises. In the year to June 2025, I will have engaged successfully with over 200 clients in NSW.
- Delivered workshops, webinars and tailored advice in one-on-one sessions on topics such as business planning, marketing and cash flow.
Collins and PartnersBarangaroo, Australia
Partner - Business, Brand and Comms Strategy
01.2020 - Current
Job overview
- Company Overview: Collins + Partners clients range from large corporations to small not-for-profits. Their communications challenges range from building the bottom line to influencing public policy.
- Experienced, strategic, and creative thinking that has been at the heart of some of the most successful and influential Australian campaigns of recent years.
- Collins + Advertising created by Simon Collins and his partners has won every major Australian, British, American, and international creative advertising award.
- Collins + Partners clients range from large corporations to small not-for-profits. Their communications challenges range from building the bottom line to influencing public policy.
SpecOps Entertainment Group Pty Ltd
Joint Founder, Executive Producer, Writer
03.2019 - Current
Job overview
- Co-founded SpecOps Entertainment Group Pty Ltd, leading the development of a screenplay for a feature film in early funding stages.
- Authored and published a successful first novel (available on Amazon), with a second in the series set for release in March 2026.
- Managing multiple projects in development, showcasing creativity and storytelling skills.
Robert Langtry ConsultingSydney, Australia
Founder, Managing Director
06.2016 - Current
Job overview
- Company Overview: Founded, built, and continue to operate a specialised advisory and consultancy business providing a diverse portfolio of clients and partners across Strategy, Planning, Creative, Programs, Projects.
- Serve a range of clients - establishing targets, objectives, and strategies to help meet key business priorities, opportunities and issues across healthcare, agriculture, government, luxury goods, wine, pharmaceuticals, fashion, regular, and zero alcohol mixer beverages projects.
- Bespoke marketing, technology, advertising, communications, branding and creative consultancy, sales enablement and services across agriculture, exports, healthcare, alcohol, FMCG, service and primary industry partners for domestic and export markets - Australia, UK, EU (Italy, France, Germany, Spain), Africa, China, S-EA.
- Delivering workshops and lectures on human-centred design, business and marketing planning and innovation.
- Founded, built, and continue to operate a specialised advisory and consultancy business providing a diverse portfolio of clients and partners across Strategy, Planning, Creative, Programs, Projects.
Australian Wool Innovation LtdSydney, Australia
Global Chief Strategy and Marketing Officer, Interim Joint CEO
01.2006 - 01.2016
Job overview
- Conducted a 10 market research project to establish the reputation and key dynamics for Australian merino wool. Result reviewed by and supported by McKinsey.
- Acquired and integrated global Woolmark business with Federal government funding.
- Built a 70 person global marketing department, inhuming all production and media activity to deliver a 42% saving on external marketing and collateral expenditure. licensing base and launched ongoing global promotional campaigns, enhancing supply chain confidence.
- Led team to integrate global wool certification business into AWI, reinforcing Woolmark's status as a premier apparel brand.
- Created global partnerships and programs to stimulate demand growth in luxury markets.
- Developed integrated B2B/B2B2C/B2C strategy to stabilize wool industry and improve grower returns.
- Implemented strategies that reversed declining demand and achieved record prices for growers.
- Defined marketing strategy and streamlined design, production, media buying, and online presence management.
- Established robust CRM capability to enhance customer engagement and retention.
Publicis GroupeSydney, Australia
Business and Management Consultant
01.2006 - 01.2007
Job overview
- Company Overview: Publicis is a global marketing agency and communications company providing consultancy services across Australia, Asia, Europe, UK, USA and other key markets.
- I boosted strategic analysis capability, refined campaign strategies and advised clients on commercial creativity.
- Achieved resounding success for clients and campaigns, delivering a strategic recovery plan, with McKinsey & Co, for the global wool industry.
- Publicis is a global marketing agency and communications company providing consultancy services across Australia, Asia, Europe, UK, USA and other key markets.
CAPTIV Pty LtdSydney, Australia
Chief Executive Officer
01.2005 - 01.2006
Job overview
- Company Overview: CAPTIV MEDIA/Retail Solutions Pty Limited was a JV developed to introduce new technology, networked point of sale displays using in-store media for Seven Eleven and other similar retail outlets.
- I leveraged my unique marketing knowledge (Coca-Cola, Nestle, Unilever) in a start-up situation to introduce new technology networking point-of-sale display with media content.
- Developed strategic plans that were successfully implemented, also providing inspiring leadership and direction to complete project objectives by integrating specifically developed systems for trial.
- CAPTIV MEDIA/Retail Solutions Pty Limited was a JV developed to introduce new technology, networked point of sale displays using in-store media for Seven Eleven and other similar retail outlets.
Garuda Television/oneAsiaJakarta/Hilversum
Chief Executive Officer, Co-founder
01.2001 - 01.2005
Job overview
- Company Overview: Group of companies consisting of Film & Television Production and distribution, cable television channel (1.6 million reach) and online subscriber television across Asia and continental Europe.
- Group of companies consisting of Film & Television Production and distribution, cable television channel (1.6 million reach) and online subscriber television across Asia and continental Europe.
Havas GroupJakarta, Indonesia
Chief Executive Officer
01.1999 - 01.2004
Job overview
- Company Overview: Euro RSCG (HAVAS) is a ‘Big 4’ French-owned global marketing agency and digital communications company, with a portfolio of major multinational clients.
- I injected creativity into client business programs, and diversified operations from traditional advertising with strategies that supported the establishment of multi-channel marketing.
- Grew the turnover of the business by 150%, pitching and onboarding Reckitt Benckiser, Nestle, Bakrie.
- Euro RSCG (HAVAS) is a ‘Big 4’ French-owned global marketing agency and digital communications company, with a portfolio of major multinational clients.
FCB Global, FCB-CIS GroupJakarta, Indonesia
Managing Director/Principal
01.1993 - 01.1999
Job overview
- Headhunted in Sydney, then transferred to Jakarta by FCB Global.
- Managed the Chicago-based multinational presence in Indonesia.
McCann WorldgroupSydney, Auckland, Wellington
Managing Director, Research & Planning Director, CEO
01.1985 - 01.1993
Job overview
- Initially responsible for Brand and Communications Planning for Australia, New Zealand and various overseas markets for a range of clients including Nestle, Coca-Cola, Johnson & Johnson, Unilever, Levi-Strauss, TV3, Clear/MCI, NZTAB, Singapore Airlines and STPB and others.
- Promoted to Managing Director of New Zealand operations, which subsequently saw me manage two acquisitions and mergers and several restructures and start-ups.
Education
Australian Institute of BusinessSydney, NSW
Master of Business Administration (M.B.A.) from International Marketing, Leadership
University of Sydney
User Experience Design & Lean Six Sigma
Australian Institute of Business
Graduate Diploma of Management from Business, Marketing
Australian Institute of Company Directors
GAICD from Governance
Australian Marketing Institute
Fellow from Certified Practicing Marketer
New York University
Subject Specific Module from Attitude Research
The Kings School, ParramattaParramatta
HSC
Skills
- Team building and leadership
- Brand and business strategy
- Program and change management
- Strategic planning and consulting
- Executive coaching and development
- Marketing strategy and communications
- Digital marketing and content creation
- Fundraising and stakeholder engagement
- Market research and data analysis
- Public relations and public speaking
Accomplishments
- Advised and coached over 200 small to medium enterprises in Greater Sydney in the last 3 years on turnaround, commercial, digital and planning improvements.
- Collaborated with two entrepreneurs to start up new enterprises – a sales enablement company recently sold for over $61 M in the USA; and a non-alcoholic spirits company that is now a global category leader and in 62 countries as well as being listed in all major Australian liquor and supermarket outlets.
- Acquired the globally renowned Woolmark brand for Australian woolgrowers, repositioned merino Wool as a premium and performance fibre and in my tenure increased the returns to woolgrowers from $7 Kg to $21 Kg; this contributed $3Bn to the Australian economy.
- Built a marketing communications company in Indonesia taking it from under $5 M annual turnover to over 436 M in 5 years.
- Managed global marketing communications companies across Asia, Australia and New Zealand. Was the founding Planning Director in Australia, trained in New York and London.
- Recognition includes: Internationalist of the Year (2011, 2012); Australia's Top 50 CMOS (2015/16); judge of the Asian Dragons awards (2014, 2015, 2016, 2017, 2018, 2019, 2020, 2021, 2022, 2023, 2024); the MAA Globes (2016, 2017, 2018, 2019, 2021, 2022).
Affiliations
- A novelist and author (bSpecOps: Off The Hook - available on Amazon) and screenplay writer
- A CMO50, and a founding and ongoing Grand Jury judge for the Asian Dragons Awards for excellence in marketing.
- Mental Health First Aid accreditation
- Active learner in new and applied technology (Innovation, AI, CX)
Certifications And Technical Skills
- Generative AI, LinkedIn, 2023
- Executing on Innovation: A Process That Scales, LinkedIn
- Mental Health First Aid, Australia, 04/23, Certificate-105066
- Certified User Experience Specialist (CUSX), General Assembly, 2022
- Graduate, Australian Institute of Company Directors, 2011 - current
Languages
- English, Native
- Indonesian, Professional Working
- Malaysian, Professional Working
References
- Mark Hilton Buckman, Senior Advisor, Accenture Song, Australia
- Tracy Marshall, CFO, Australian Wool Innovation, Sydney
- Mark Livings, Founder and CEO, Lyres Non-Alcoholic Spirits, Sydney, Brisbane
- Grant Millington, Managing Director, Osmosys Pty Ltd, Sydney
- Mike Da Silva, Managing Director, MDSA, Sydney
- Lisa Miles, CMO (Ret), Goodman Fielder, Arnott’s, J&J, Sydney
- Rob Ryan AO, Immediate Past President, Royal Agricultural Society of NSW, Sydney
- Wally Merriman, former Chair, Australian Wool Innovation Ltd, Boorowa
- Ken Boundy, Company Director, Sydney
- Michael Holmes, Barrister, Lexus Lawyers, Sydney
- Robert Leigo, CEO, Leigo Industries, Sydney
- David Keene, CEO, BigTinCan (BTH), Sydney, Boston
- Elizabeth (Libby) Little, Global Planning Director, Nestle, Orange, Publicis Groupe, Paris
- Peter Ackroyd MBE, DL, Deputy Lieutenant Yorkshire, Past President, International Wool Textile Organisation, Bradford, London
- Ct. Fabrizio Servente, Director/Advisor, Ermenegildo Zegna SA, Benetton, Prada, Milan
- Ct. Paolo Zegna, President, Ermenegildo Zegna Spa, Milan
- Pier Luigi Loropiana, President, LVMH Loropiana, Milan
- Nicholas Coleridge OBE, President (Ret), Conde Naste International, London
Clients And Brands
- Abbott Laboratories
- Amgen
- Anderson Sheppard
- ANZ Bank
- ARTC
- ASWGA
- Bentoel
- Bank Mandiri
- Bakrie Brothers
- Bechtel
- Benetton
- BigTinCan
- Biogenesis
- Brooks Brothers
- Burberry
- Lanificio Fratelli Cerruti
- Citibank
- Chargeurs
- ChemCert
- Coca-Cola
- Commonwealth Bank
- Coopers Animal Health
- David Jones
- De Beers Cons. Mines
- Dell
- DEFAT, Australia
- DAFF, Australia
- Diane von Furstenberg
- Dormeuil
- Ermenegildo Zegna
- EnableSE
- Fisher & Paykel
- Fluor Daniels
- Ford Australia
- Foreign Investment Board Republic of Indonesia
- General Mills
- GlaxoSmithKline
- Dept Tourism, Republic of Indonesia
- Hermes
- Hewlett Packard
- Hyatt Hotels
- Intel
- Invivify
- J&J
- Kellogg
- Kraft
- Kodak
- LVMH Loropiana
- Levi-Strauss
- L’Oreal
- Lancôme
- LVMH
- Lyre’s Non-Alcoholic Spirits
- Malaysian Tourism Development Corporation
- MCI/Clear Communications
- McKinsey & Co
- Missoni
- Michael Kors
- Meat and Livestock Australia (MLA)
- Mylan
- Nestle
- NSW Electoral
- NZ TAB
- New Zealand Wines and Spirits
- North Face
- Novartis
- Oroton
- Panasonic
- Peoplecare
- Pfizer
- P&G
- Powers Brewing
- Prada
- RAS
- REDA
- Reckitt Benckiser
- Roche
- Samsung
- Savile Row Bespoke
- Scabal
- Sanofi
- Seven Eleven
- Singapore Air
- Singapore Tourism Board
- Stud Merino Breeders Assn
- SsangYong
- Telstra
- Trinity Group
- Tourism Indonesia
- Unilever
- Utah Development Corp.
- Vitale Barberis Canonico
- Versace
- VMware
- Westfield
- Wyeth
- Zegna Baruffa Lane Borgosesia & Botto Poala
Timeline
Strategy & Marketing Lead (Fractional)
SpinalCure Australia
02.2025 - Current
Chief Strategy & Marketing Officer (Fractional)
Mulloon Institute
08.2023 - Current
Senior Advisor
Service NSW BusinessConnect
12.2022 - Current
Partner - Business, Brand and Comms Strategy
Collins and Partners
01.2020 - Current
Joint Founder, Executive Producer, Writer
SpecOps Entertainment Group Pty Ltd
03.2019 - Current
Founder, Managing Director
Robert Langtry Consulting
06.2016 - Current
Global Chief Strategy and Marketing Officer, Interim Joint CEO
Australian Wool Innovation Ltd
01.2006 - 01.2016
Business and Management Consultant
Publicis Groupe
01.2006 - 01.2007
Chief Executive Officer
CAPTIV Pty Ltd
01.2005 - 01.2006
Chief Executive Officer, Co-founder
Garuda Television/oneAsia
01.2001 - 01.2005
Chief Executive Officer
Havas Group
01.1999 - 01.2004
Managing Director/Principal
FCB Global, FCB-CIS Group
01.1993 - 01.1999
Managing Director, Research & Planning Director, CEO
McCann Worldgroup
01.1985 - 01.1993
Australian Institute of Business
Master of Business Administration (M.B.A.) from International Marketing, Leadership
University of Sydney
User Experience Design & Lean Six Sigma
Australian Institute of Business
Graduate Diploma of Management from Business, Marketing
Australian Institute of Company Directors
GAICD from Governance
Australian Marketing Institute
Fellow from Certified Practicing Marketer
New York University
Subject Specific Module from Attitude Research
The Kings School, Parramatta
HSC
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