Robert Healy
25 Narambi Crescent, Frankston,VIC
Summary
Commercially focused media and marketing professional with 11 years of experience managing strategic media investment, agency partnerships and integrated campaign delivery. Expertise in translating media briefs into effective cross-channel campaigns, evaluating agency and supplier proposals, and driving performance through strong commercial and stakeholder management. Proven ability to collaborate with finance, marketing and senior stakeholders to ensure budget discipline, campaign effectiveness and long-term business value.
Overview
12
12
years of professional experience
Work History
Account Director
Zenith
Southbank, Victoria
11.2025 - Current
- Partner with senior client stakeholders to define scope of services.
- Managed cross-functional teams to deliver integrated marketing solutions effectively.
- Analyzed market trends to inform strategic planning and resource allocation.
- Led commercial oversight of annual marketing and media investment across multiple portfolios, ensuring spend allocation aligned with business and financial objectives.
- Evaluate supplier proposals and media trading agreements, contributing to negotiation of commercial terms, performance benchmarks and accountability frameworks.
- Oversee contract alignment between client, agency and external suppliers, ensuring clarity of deliverables, remuneration models and performance obligations.
- Identify cost efficiencies and optimization opportunities across supplier agreements while maintaining quality and strategic alignment.
- Established and managed KPI and reporting structures to monitor supplier performance, identify risk areas, and drive continuous improvement.
- Lead and develop cross-functional teams to deliver against commercial objectives, ensuring compliance with agreed governance and reporting standards.
Associate Activation Director / Activation Manager (Media Investment)
Spark Foundry
South Melbourne
08.2021 - 11.2025
- $100M Account: Led the commercial oversight and implementation planning of significant marketing investment across major portfolios, including Toyota and Lexus, ensuring structured allocation of spend aligned to strategic business objectives.
- Managed end-to-end budget governance, including forecasting, spend pacing and financial reconciliation, providing transparency and control across substantial annual media expenditure over $100M p.a.
- Partnered with agency and media suppliers to negotiate scope, trading terms, and performance commitments, achieving contract alignment and maximizing value-for-money outcomes.
- Directed and mentored high-functioning trading team while aligning cross-functional stakeholders to commercial objectives, ensuring governance and consistent delivery standards.
- Established supplier performance frameworks, developed KPIs, monitored performance, and implemented remediation processes to enhance accountability.
- Led strategic media planning initiatives for diverse client campaigns.
- Analyzed market trends to inform strategic decision-making processes.
- Mentored junior staff on best practices in media strategy and execution.
- Recruited, trained, supervised, evaluated and mentored staff members.
Account Executive (media buyer)
Zenith Media
Southbank
09.2018 - 08.2021
- 25 Million Dollar account: Account Management of up to $25 million negotiating and trading across traditional media
- Executed targeted media campaigns for leading automotive, rideshare, and FMCG clients, driving engagement and brand visibility.
- Collaborated with clients to align media campaigns with strategic goals, enhancing overall campaign effectiveness.
- Managed media billing while providing exceptional client service across Melbourne and Sydney, ensuring client satisfaction and retention.
Senior Investment Executive (media buyer)
Dentsu Aegis Network
South Melbourne
06.2014 - 08.2018
- $150 Million account: Managed budgets and media buying for Federal and Victorian Government accounts.
- Monitored campaign performance and refined strategies for greater effectiveness
- Implemented strategies to enhance campaign success through media tracking and analysis
- Negotiated vendor rates and placements to maximize budget effectiveness
Education
Bachelor of Business - Marketing
Royal Melbourne Institute of Technology (RMIT)
Melbourne, VIC11.2020
Skills
- Sourcing negotiation
- Contract governance
- Supplier management
- Supplier performance
- Supplier risk management
- Financial & Spend Management
- Budget oversight
- KPI development
- Cross-functional leadership
- Risk-based analysis
Areas of Expertise
Media Investment & Agency Management – Extensive experience managing significant media investment across agency and supplier partners, with a strong focus on commercial accountability, performance optimisation and strategic alignment. Skilled in evaluating agency outputs, scopes and trading approaches to maximise business outcomes.
Media Partnerships & Commercial Negotiation – Strong background negotiating media trading agreements, campaign deliverables and value-led partnership outcomes across complex media ecosystems. Experienced balancing commercial objectives with brand and performance priorities.
Campaign Performance & Governance – Developed KPI frameworks, reporting processes and accountability structures to monitor campaign delivery and media effectiveness. Proven ability to identify optimisation opportunities and improve performance outcomes across channels.
Budget Management & Financial Accountability – Experienced managing substantial annual media budgets including forecasting, pacing, reconciliation and investment reporting. Focused on driving efficient media spend and measurable return on investment.
Stakeholder Leadership & Cross-Functional Collaboration – Confident partnering with senior stakeholders across marketing, finance, data and agency teams to align media strategy with broader business objectives. Experienced leading teams and delivering within structured governance environments.
Data-Driven Planning & Decision Making – Analytical approach to campaign evaluation, media investment decisions and supplier performance assessment. Strong attention to detail with a focus on commercial integrity, compliance and actionable insights.
Timeline
Account Director
Zenith
11.2025 - Current
Associate Activation Director / Activation Manager (Media Investment)
Spark Foundry
08.2021 - 11.2025
Account Executive (media buyer)
Zenith Media
09.2018 - 08.2021
Senior Investment Executive (media buyer)
Dentsu Aegis Network
06.2014 - 08.2018
Bachelor of Business - Marketing
Royal Melbourne Institute of Technology (RMIT)