Summary
Overview
Work History
Education
Skills
Personal Information
References
Hobbies
Timeline
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Robert Whaley

Robert Whaley

Mount Cotton,QLD

Summary

Rob is a performance-oriented sales Leader offering exceptional record of achievement over his 20+ year career. A tenacious yet empathetic manager with strategic and analytical approach to solving problems, bringing in customers and accomplishing profit targets. Talented in identifying and capitalising on emerging market trends and revenue opportunities.

Overview

21
21
years of professional experience

Work History

Used Car Manager

Redlands Mazda
04.2024 - Current
  • Negotiated and finalised used car pricing and contract terms.
  • Conducted vehicle appraisals on trade in vehicles for the new and used car department, cars for direct purchase and logistics management of vehicles needing to go to tender/auction.
  • Supervised and trained staff of 2 salespeople, delivered used car units:

April: 31 (avg GPU $3,345), May: 24 (avg GPU $2,925), June: 32 avg GPU $2,319 and July: 30 (avg GPU $3,125) out of a stock holding of up to 30 vehicles which meant I was turning over my stock regularly.

  • Managed the invoicing and accounts payable processed assigning purchase order numbers to invoices needing to be paid.
  • Inventory management and keeping a close eye on aged stock and ensuring that all vehicles are listed & advertised correctly as well as in a presentable condition.
  • Consistently reinforcing the KPI's for aftersales and finance penetration.
  • Conducted end-of-month profit reporting for all used vehicle sales.
  • Managed used vehicle wholesales and auction acquisitions and monitored and adjusted inventory to optimise listings.
  • Collaborated with advertising groups and digital agencies to create uniformity between advertising messages and retail incentives.

Finance Broker

Horizon Finance Group
09.2023 - 04.2024
  • Discussed financial options with clients regarding personal and secured car loans and provided informed suggestions based on the information gathered from their fact find.
  • Liaised with prospective clients to understand goals and recommend solutions to fit specific needs.
  • Discussed financial options with clients and provided informed suggestions.
  • Worked with clients and 40+ finance companies to find optimal solutions for financing.
  • Ran marketing campaigns using SEM, PPC, SEO and Social media to attract more clientele.
  • Met with and sourced potential referral partners in the car industry and Mortgage industry to become their asset finance preferred lender.

General Manager

Oldmac MG
06.2020 - 09.2023
  • Managed both the new vehicle sales as well as used vehicle sales for Oldmac MG.
  • When I took over the brand they were only retailing an average of 10 new MG's per month. By installing fundamental processes that weren't being followed my best month their (march 2023) we retailed 58 new Mg's and 15 used vehicles.
  • Negotiated price and service with customers and vendors to decrease expenses and increase profit.
  • Implemented business strategies, increasing revenue, and effectively targeting new markets.
  • Assisted in recruiting, hiring and training of team members.
  • Updated and resolved incidents and managed accessorial charges objectively while maximising profit.
  • Trained and guided team members to maintain high productivity and performance metrics.

Used Car Sales

Redlands Mazda
07.2019 - 06.2020
  • Maintained operations in accordance with used car sales laws in QLD.
  • Leveraged Carsales, Autogate, AutoTrader and website leads to encourage prospects to visit our car yard and or buy a pre owned vehicle.
  • I consistently was a top performer so much so that I was promoted and offered the role of General Sales manager at Oldmac MG which was the sister dealership of Redlands Mazda (Oldmac Mazda)

New Car sales consultant

Oldmac Mazda (Redlands Mazda)
01.2019 - 07.2019
  • Develop in-depth knowledge of Mazda’s product lineup, features, and benefits.
  • Conduct vehicle demonstrations and test drives to showcase the features and advantages of Mazda vehicles.
  • Provide detailed information about vehicle specifications, financing options, and after-sales services.
  • Guide customers through the entire sales process, including vehicle selection, negotiation, and closing.
    Prepare and present accurate sales quotations and vehicle pricing to customers.
  • Handle customer objections and concerns effectively to facilitate a successful transaction.
  • Maintain accurate and up-to-date records of sales activities, customer interactions, and follow-ups.
  • Complete all required paperwork and documentation for vehicle sales and financing arrangements.
  • Monitor and report on sales performance, market trends, and customer feedback to the Sales Manager.

Used Car Sales

Ringwood Mazda
10.2016 - 01.2019
  • Constantly delivered between 18-30 units each month.
  • My OTE were $180K - $200K per year.
  • Consistently provided 5 star service to my customers so that they would happily refer others to me and the dealership.

New Car Sales

Penfold Mazda
08.2016 - 10.2016
  • Carefully analysed data sales brochures to determine the most effective sales strategies and further my product knowledge.
  • mirrored and shadowed senior salespeople to emulate what was working and help create my own path to success.
  • I was able to achieve an MSI score of 92/100 my first month


Club Manager

Fitline Health Club
- 01.2016
  • To maintain, motivate and manage a team of 30 staff
  • To achieve montly sales targets and ensure that KPI’s were being met in relation to the clubs budget and end of year forecast
  • Outreach and lead generation Conducting sales training on a daily basis and regular meetings with staff members
  • Managing all processes of the health club to ensure a constant standard was maintained
  • Implementing sales processes from Australia such as referral generation, scripting and general work ethic and best practices.

Franchised Personal Trainer

Fitness First
02.2006 - 05.2015
  • To learn how to be 100% accountable to myself and to everyday ensure that I was actively selling and ensuring there was a constant flow of new leads coming into my business so that I could take them through the selling cycle and successfully convert them into a paying client
  • To develop strong relationships with local business owners who will actively refer clients
  • To develop marketing, social media, web and advertising campaigns to attract clients to my business
  • To encourage internal referrals and client retention from existing clients by facilitating a monthly e-newsletter that provides workout and nutrition tips.

Director and head trainer

The Academy Fight Experience PTY LTD
11.2012 - 01.2014
  • To organize, operate and facilitate a fully catered black tie boxing event that caters for 500 corporate personnel 4 times per year at some of Sydney’s premier locations
  • This included the employment of contractors such as sound & lighting, audio-visual technicians, MC, DJ, ringside officials and doctors & medical staff
  • To research and implement the necessary insurance policies and legal permits to run such an event
  • To manage all areas of the selling cycle, customer service, recruitment, implementing systems, programs and procedures and maintaining a client database
  • To manage communication of all present, past and future clients as well as potential clients via email marketing software such as Aweber and CRM software Infusionsoft
  • Facilitating minute meetings, between the directors and staff and discussing relevant topics and issues.

Director and operator

Team Fighting Fit PTY LTD
06.2011 - 01.2014
  • Service and maintain a clientele of up to 25 people, 3 times per week for group boxing and fitness classes
  • Self promote, advertise and actively sell our services.

Director

Huetopia Design
04.2011 - 01.2014
  • Supervise and oversee up to 5 staff, implement sales and marketing strategies to increase revenue, manage the website design process, social media advertising, email marketing, SEO & Google Adwords campaigns and attend wedding exhibitions
  • Provided technical computer and network support such assigning ip addresses and sub nets to the many devices and printers available on the network and installing new software and updating existing software so that it met the industry standards and was able to maintain a constant workload
  • Motivate and provide training to the sales team, teaching and educating them on the sales process that would lead to a sale.

Sales Manager

Fitness First
06.2010 - 01.2011
  • Building a quality sales team by attracting and recruiting competent staff that share the same values of Fitness First
  • Manage and target club sales staff to execute company sales and marketing strategy
  • Be an ambassador for and ensure the club provides excellence in brand, professional and personal standards at all times
  • Managing up to 6 sales staff, providing sales training on needs based selling and the importance of building a relationship and developing rapport so that trust is able to be first established before closing the sale, overcoming any necessary objections and asking for referrals to secure future business.

Personal Training Manager

Fitness First
12.2007 - 01.2009
  • Pro-actively recruit and retain highly qualified, professional franchised personal trainers/floor instructors
  • Teach the personal trainers the values of selling and how to sell and promote themselves in order to be competitive and dominate the local market
  • Employ tracking and reporting systems so that the personal trainers could see at a glimpse how they were performing
  • Intergrate all new members of the fitness team by coaching them through the 12 week development program to meet the required performance standards
  • Take ownership of customer service delivery by ensuring all member enquiries are handled professionally and efficiently at point of first contact
  • Ensure the delivery of quality new member integration for all new members
  • Training, developing and building quality teams of employees, using coaching as a technique to develop others
  • Executing high quality brand standards in a customer focused industry, implementing personal training programs into a business/team.

Senior Membership Sales Consultant

Fitness First
03.2005 - 01.2006
  • Achieving monthly sales targets in accordance with company guidelines, completing presentations and appointments with potential new members referencing appropriate price material, maximising sale opportunities by utilising promotion campaigns, member referrals and following up self-generated leads
  • 6 monthd of pre sales work before the club was open and 6 months actively selling inside the club
  • Achieved a record number of 140 new sales in 1 month
  • Maximising member visitations through after sales care, providing excellent management by building and maintaining relationships with new and existing members.

Membership Sales Consultant

Fitness First
01.2004 - 01.2005
  • Achieve daily KPI’s in relation to making contacts, setting appointments, making sales and referral generation
  • Achieve monthly and quarterly sales targets
  • Outreach and cold lead generation
  • Using the telephone as a means to motive, inspire and persuade them to come to the health club.

Education

High School Certificate -

Ringwood Secondary College

Certificate IV in Finance & Mortgage Broking - Finance

Farsta Finance & Related Services Training Academy
Melbourne, VIC
10.2023

Certificate III & IV Personal training -

Mark Mcgaw Institute of Sports Science
09.2006

Skills

  • Effective communicator
  • Sales Team Leadership
  • Negotiation
  • Sales Coaching
  • Customer Relationship Management
  • Sales Team Development
  • Sales Training
  • Used car market & Finance knowledge
  • Appraisals
  • Digital Marketing (SEO,SEM,PPC & Web design)

Personal Information

  • Number of Children: 4 (Isa, Mieke, Finn & Thijs)
  • Date of Birth: 11/11/84
  • Driving License: Current full Australian driver’s licence

References

Available upon request

Hobbies

As an ex professional boxer now I enjoy regularly going to Crossfit and spending time with my family. I love a BBQ with the family and enjoy watching sport. I am an active father and loving husband who would rather be outside with his kids rather than them watching ipads or TV all the time. 

Timeline

Used Car Manager

Redlands Mazda
04.2024 - Current

Finance Broker

Horizon Finance Group
09.2023 - 04.2024

General Manager

Oldmac MG
06.2020 - 09.2023

Used Car Sales

Redlands Mazda
07.2019 - 06.2020

New Car sales consultant

Oldmac Mazda (Redlands Mazda)
01.2019 - 07.2019

Used Car Sales

Ringwood Mazda
10.2016 - 01.2019

New Car Sales

Penfold Mazda
08.2016 - 10.2016

Director and head trainer

The Academy Fight Experience PTY LTD
11.2012 - 01.2014

Director and operator

Team Fighting Fit PTY LTD
06.2011 - 01.2014

Director

Huetopia Design
04.2011 - 01.2014

Sales Manager

Fitness First
06.2010 - 01.2011

Personal Training Manager

Fitness First
12.2007 - 01.2009

Franchised Personal Trainer

Fitness First
02.2006 - 05.2015

Senior Membership Sales Consultant

Fitness First
03.2005 - 01.2006

Membership Sales Consultant

Fitness First
01.2004 - 01.2005

Club Manager

Fitline Health Club
- 01.2016

High School Certificate -

Ringwood Secondary College

Certificate IV in Finance & Mortgage Broking - Finance

Farsta Finance & Related Services Training Academy

Certificate III & IV Personal training -

Mark Mcgaw Institute of Sports Science
Robert Whaley