Roberta Camargo

Marketing and communications leader with extensive experience driving multi-channel strategies that increased lead conversion rates to 42%. Expertise in digital marketing, branding and sponsorship activation, media relations and crisis communications, fostering partnerships and delivering impactful brand messaging. Proven track record in managing cross-functional teams and optimising ROI through innovative campaigns and strategic planning.

• DHL EXPRESS, Logistics & Supply Chain, Sydney, Australia, Head of Marketing & Communications, 08/01/19, Present, Digital Marketing & Communications Manager, 01/01/18, 07/31/19, Senior Marketing & Customer Insights Executive, 09/01/15, 12/31/17, Marketing Communications & Research Executive, 03/01/12, 09/30/15, Reports to Vice President Commercial and manages five direct reports responsible for the execution of fully integrated multi-channel marketing & communications plans., Continuously manages the improvement of consumer experience on digital and traditional channels by seamlessly re-designing consumer journeys across all touchpoints., In charge of the retail marketing strategy, managing all aspects of the go-to-market programs., Currently managing the marketing strategy and implementation of both B2B and B2C segments., Engages cross-functional and cross-organisational teams for the creation of ESG communications plan.
• ROCKPOOL DINING GROUP, Hospitality & Entertainment, Sydney, Australia, Marketing Promotions Manager, 09/01/10, 09/30/11, Marketing Coordinator, 08/01/09, 09/30/10, Operations Coordinator, 08/01/07, 07/31/09, Reported to Chief Marketing Officer. Developed and implemented Brand Identity, Design Guidelines, Brand Positioning and Long-Term Growth Strategy., Developed and implemented digital marketing plan, including the launch and management of content strategy and creative campaigns., CRM Strategy development, Software Selection and Deployment., Management and implementation of annual promotional calendar and marketing strategic operational plan.
• CARREFOUR GROUP, Multinational Retail & Wholesaling Corporation, São Paulo, Brazil, Internal Comms & Rewards Program Coordinator, 08/01/03, 10/31/04, Designed and implemented the internal communications and employee advocacy & rewards programs., Collaborated with senior leadership to develop business updates and other key company internal announcements.
• SOLYMAR MERCHANDISE & LICENSING (New Line Cinema), São Paulo, Brazil, Internal Comms & Rewards Program Coordinator, 08/01/03, 10/31/04, Managed sales on offline and online channels; prepared and presented ROI reports to leadership teams., Supported the development of strategic marketing campaigns for companies.

• Digital Marketing: SEO, SEM, Google Analytics, Google Ads Manager, Social Media Management
• ERP/BI Software: Tableau, SAP, Marketo, Adobe Creative Suite, Dotmailer, Liveball

• Active member of ADMA, Association for Data-Driven Marketing & Advertising, since 03/01/12
• Certified Information Privacy Manager by IAPP
• Campaign winner (Clemenger BBDO) of the Clio Awards (silver) in New York 03/01/13
• Campaigns published in Marketing textbooks such as Advertising Principles & Practice 3e, by William Wells – Pearson Australia.

• Strong analytical skills, expertly uses data-driven insights to improve customer experience
• Innovative problem solver and solution driven
• Strong cultural competence managing global, regional and local projects and is a dynamic leader and team motivator
• Energetic presenter, able to engage audiences at all levels of seniority
• Passionate and self-directed, keen learner
• Keen to generate and support new ideas, I enjoy being part of creative teams and engage with all functions and departments
• Energetic communicator with strong work-ethics. Sees the ‘big picture’, builds solid partnerships, strengthens relationships and expands networks.

Actively engaged in communities and involved in delivering assistance to social impact programs such as Camp Quality, DV Collective, Smart Aid, Stepping Stone House