ROBIN FRIEDRICH

Global Head of Presales Function - Managing and leading six experienced resources

Developed high-performing team by providing mentorship, guidance, and opportunities for professional growth. 93% engagement rate (highest company-wide)

Spearheaded initiatives that streamlined operations, reducing costs while maintaining high-quality standard by building a pre-sales function and team from the ground up supporting global commercial growth goals.

Acting SME for radiology specific solutions, main interface between commercial, product, DevOps, engineering, regulatory and deployment teams for all outward-facing engagements

Facilitated cross-functional collaboration for improved product development and delivery while keeping a client-centric focus at all-time.

Implemented innovative solutions to solve complex problems, resulting in increased productivity and streamlined operations.

Examples are the implementation of a Vanta security and privacy system and a pre-sales retrospective study process and tool supporting the commercial teams in faster and repeatable sales cycles.

Leader of the presales function to primarily support the commercial team in growing a global repeatable sales engine.

Preparing and supporting conference and demos with h/w, clinical sample cases, demo systems, integration showcases, booth support, and presentation of new features to the public.

Lead the HK-wide public ED department CT Brain AI tender efforts, incl. new product and feature development requirements, solution, architecture, stakeholder requirements, product prototype set up and integration.

Managed the vendor partners for multiple regions for Sectra, Fujifilm, Philips, GE and more.

New solution introduction internally and externally - Mirth integration engine - for better AI workflow integration flexibility

Set up and lead custom solutions branch for specific client workflow needs

I-MED radiology account manager - Project lead for mass data migration requirements for Annalise.ai data DICOM study migration for AI training of new products

Platform Selection - Project Lead - Harrison.ai infrastructure selection process for AI development and future client operations platform choosing AWS

Ramsay Healthcare (global) - AI readiness assessment consulting engagement - Technical and Systems Lead

Pathology JV business case which led to the founding of Franklin.ai as a JV with Sonic Healthcare - Digitisation and Solution Lead

Sales, integration and deployment support - hands-on for global key projects (HK, US sites, UK AIDF, India GTM, etc.)

PACS, RIS, EMR, solution integration prototype development

System Integration Specialist and Advisor

Global sales and marketing support - Key member for client presentations, conferences, material generation supporting commercial and partnership growth goals

Primary Health Care (PHC) Consulting - Northern Beaches Hospital (NBH) IT Project - Lead consultant assisting with the radiology IT business case for the implementation of a medical imaging solution for the newly build NBH in Sydney.

Covering the evaluation of IT required resources, time lines and technology to set up a medical imaging department for the Healthscope public/private hospital.

Delivery of system architecture and design, radiology integration design and delivery for data exchange between the private and public entities of Healthscope and the NSW Health systems.

Lead Consultant to Maquet/Getinge/SA Health for theatre imaging integration - Deliver of the MKM ImageConnect image and video solution to the new South Australian (SA) new Royal Adelaide Hospital (nRAH) theatre audio/video implementation project covering more than 40 operating theatres and resus bays.

Radiology public to private service provider integration - Lead on pre-sales, deployment and support for public imaging departments and private radiology service providers including Primary Health Care, North Coast Radiology Group and Everlight Radiology.

Operating theatre system integration - ImageConnect - I have developed the open-source ImageConnect brokering, archive and viewing solution and implemented it at ~12 customers including Chris O’Brien Lifehouse, Wollongong Hospital OR, Hornsby Hospital OR, Port Macquarie / Kempsey Hospital OR and more.

Lead system integration specialist - Chris O’Brien Lifehouse at RPA -

Design and implementation of the central integration Mirth broker connecting a variety of complex healthcare IT systems, solutions covering eMR, PAS, billing, Radiation Oncology, enterprise scheduling, results, orders, clinical documentation and medication management, and ICU systems.

Integration standards used in this project include HL7 and DICOM messaging, SQL Server Integration Services tasks and JavaScript coding amongst others.

I.Pharmacy data transfer and web services development project - NSW Health

Technical lead for the NSW Health i.Pharmacy version upgrade involving the implementation of a SQL Server Integration Services (SSIS) based solution for automated data transfer between different versions i.Pharmacy databases.

Technical lead for the GEHC IT radiology integration team across A/NZ.

Started a management role in August 2011 to lead a team of 3 full time System Integration Specialists in A/NZ.

The role included team management, performance, reviews, escalation procedures and taking care of a 24/7/365 on-call roster.

Main pre-sales technical advisor, service support and escalations resource, defining new technical solutions to increase the GE HCIT technical portfolio.

NSW Health state-wide roll out of Medical Imaging RIS/PACS interfaces - GE Healthcare IT

Enterprise Imaging Repository (EIR) Integration for NSW Health - GE Healthcare - Delivered a proof a concept project, enabling the NSW GE RIS/PACS solutions to exchange patient, episode, result and imaging data with the NSW Health state-wide imaging repository

Lead System Integration Specialist for the state-wide implementation of GE HCIT RIS/PACS software spanning more than 10 Local Health Districts (LHDs) in NSW including large data migrations.

Delivered HL7 and DICOM interface design, solution implementation and support, departmental workflow analysis, system design / ongoing support

Lead System Integration Specialist GE PACS NHS roll-out - GE Healthcare

Responsible for the delivery of two NHS clusters' PACS roll-out across more than 70 NHS trusts in the South-West and North-East of England. This included the delivery of Broker interface and data migration services.

ConnectR interface engine product introduction into the UK - GE Healthcare business

Lead the replacement across more than 70 GE PACS sites in the UK, involving a close communication with the US ConnectR engineering team.

System Integration internship and thesis - GE Healthcare (Germany)

As an intern, I completed hundreds of medical device integrations to DICOM patient worklist and image archive storage of the GE RIS/PACS systems across a wide range of hospitals across Germany and Switzerland.