Robin Kandel

Working in a newly founded tech start-up:

• Set up and managed social media platforms for optimal engagement, creating and sharing relevant content that resonated with the target audience.
• Utilised personal connections to facilitate a lucrative partnership between UpaCare Health and The British College, which involved collaborating with TBC's marketing team to launch a joint campaign beneficial for both parties, significantly boosting brand awareness.
• Led content creation efforts to showcase industry expertise and establish thought leadership through informative blog articles.
• Coordinated project timelines with management to ensure timely delivery of marketing initiatives without compromising quality or effectiveness.
• Maximized marketing efforts by leading projects to redesign web pages, diversify strategies and establish a social media presence.
• Successfully balanced the role with my final year of undergraduate studies.

Motivated by what I had seen in my two weeks volunteering with Travelteer in Pokhara:

• Negotiated with executives at one of Kathmandu's leading higher education institutions to organise a social initiative to teach English to disadvantaged local children.
• Contributed to strategic planning meetings, providing valuable insights based on firsthand experience with target population.
• Coordinated with various stakeholders, including the institution, volunteers, and the local community, to ensure the success and sustainability of the program.
• Established a solid network of volunteers to support event execution, training them on key responsibilities and organizational values in order to guarantee event success and satisfaction.
• Generated interest in programs by creating compelling promotional materials such as brochures, banners, and web content.
• Developed partnerships with external stakeholders, strengthening the organization's presence in the community.
• Nurtured relationships with internal stakeholders to ensure continued collaboration in the future.

• Responsible for outreach, with the aim of promoting particular college courses.
• Participated in brainstorming sessions, contributing fresh ideas that led to innovative marketing initiatives.
• Boosted lead generation with the creation of engaging email marketing campaigns.
• Created leaflets for print and distribution.
• Provided administrative support to the marketing team by maintaining databases, tracking projects progress, scheduling meetings.

• Spearheaded digital transformation project, utilising excel financial management instead of paper book-keeping.
• Introduced loyalty rewards scheme for returning customers resulting in a significant increase in customer retention and repeat business.
• Streamlined office operations by implementing efficient administrative systems and procedures.
• Responsible for end of day financial reconciliation.