Robyn Adair
Melbourne,VIC
Summary
Purpose-driven business leader with extensive experience guiding organisations through growth, transformation, and change. Known for developing high-performing teams, elevating customer experience, and shaping the strategic direction of modern, customer-focused businesses. I am skilled in multi-site management, leadership of teams, sales success, partnership management, M&A readiness, franchise operations, commercial strategy, and platform development. Passionate about building cultures of collaboration and innovation while delivering meaningful commercial outcomes. I am excited to bring expertise in strategic planning, team leadership, and detailed execution.
Overview
23
23
years of professional experience
1
1
Certification
Work History
General Manager
Snug Software
12.2023 - 11.2025
- Led national strategy, commercial performance, and operational execution for Snug Match across Australia’s expanding PropTech ecosystem
- Delivered sustained double-digit YoY revenue growth through strategic partnerships, disciplined sales execution, and performance-led leadership.
- Hired, developed, and led high-performing sales teams, embedding KPI discipline and coaching frameworks to consistently exceed revenue targets.
- Strengthened strategic partnerships with MRI, Direct Connect, and leading PM technology providers, expanding distribution and market adoption.
- Streamlined onboarding and customer operations, enhancing customer experience and enabling scalable national growth.
- Represented Snug at Board and senior leadership forums, aligning cross-functional teams with corporate KPIs, budgets, and strategic objectives
- Contributed to executive-level decisions across organisational design, go-to-market strategy, and risk mitigation.
- Contributed to product roadmap alignment, ensuring customer insights and market demand informed development direction.
General Manager + Industry Principal Enterprise ANZ Director
MRI Box+Dice CRM (MRI Software)
10.2021 - 06.2023
- Contribute to APAC strategy, commercial performance, and enterprise engagement for the Box+Dice CRM business, driving sustained growth across ANZ and broader APAC markets.
- Advised large real estate franchise groups on technology strategy, platform modernisation, and long-term digital transformation, enhancing their operational capabilities.
- Led and negotiated with MRI’s largest enterprise customers, ensuring strong revenue growth, retention, and long-term partnership value.
- Delivered 20% year-on-year ARR growth with 97% net revenue retention, reflecting strong customer outcomes and disciplined commercial execution.
- Held P&L and EBITDA accountability, reporting financial performance and strategic initiatives to the APAC Senior Leadership Team.
- Built and led high-performing teams across Box+Dice and matrixed MRI functions, providing clear direction, coaching, and performance management.
- Represented MRI Software and Box+Dice at industry forums and executive events, positioning the business as a thought leader in real estate technology.
- Delivered executive-level presentations to franchise boards and industry stakeholders on technology trends, product innovation, and future-state capability.
- Advised enterprise customers on optimising technology operations, contributing to a 35% improvement in customer satisfaction outcomes across key accounts.
General Manager
Box+Dice CRM (Pre-Acquisition)
09.2020 - 10.2021
- Led end-to-end business preparation for acquisition, ensuring strategic alignment with MRI and delivering a seamless transition and post-acquisition integration.
- Represented the organisation to the Board of MRI during due diligence, providing commercial, operational, and strategic insights to support acquisition proceedings.
- Reshaped go-to-market strategy and redesigned key account management programs, increasing recurring revenue and gross margins by 32%.
- Implemented structured sales and account management frameworks, establishing clear targets and accountability mechanisms to improve overall performance.
- Built executive dashboards and introduced KPI frameworks to enhance performance visibility, data-driven decision-making, and team accountability — resulting in significant uplift in overall performance.
- Conducted business performance assessment, enhancing EBITDA, optimising cost structures, and driving revenue growth.
Strategic Business Consultant
Real Estate Industry and Franchise Groups
01.2018 - 09.2020
- Provided strategic consulting to real estate managers, directors, and franchise groups, driving business growth, operational efficiencies, and profitability.
- Led business restructuring, rebranding, and system migrations in collaboration with CEOs, COOs, CIOs, and senior leadership, ensuring seamless integration of operations and staff.
- Assessed financial performance and operational efficiencies, identified opportunities to streamline revenue streams, and implemented new accounting systems, enhancing overall financial health.
- Managed legal, accounting, and operational process workflows, automated audits and reporting frameworks to enhance accuracy and transparency in business performance.
- Prepared businesses for amalgamations/acquisitions, ensured alignment of staffing and procedures for operational compliance and smooth transitions.
Managing Director OIEC
Stockdale & Leggo Waverley Group
05.2006 - 11.2017
- Led and scaled multi-site residential sales and property management operations, achieving a 420% increase in property management portfolio from 250 to 1300+ properties by implementing strategic planning and sustainable revenue growth initiatives.
- Consistently ranked Top 3 office nationally within a 100-office network for over 10 years, reflecting sustained high performance and customer satisfaction by designing and implementing income management and profit optimisation strategies.
- Managed HR strategy and workforce planning, developed high-performing leadership teams and succession plans, ensuring long-term business continuity and talent progression.
- Facilitated sale of business to private equity, achieving multiple exceeding 4x with EBITA margin of 32%.
Group Operations and Franchise Manager
Stockdale & Leggo (National Group)
03.2003 - 05.2009
- Progressed from Franchise Manager to Group Operations Manager, supporting performance, compliance and operational excellence across the Franchise Network.
- Executed new income-generating initiatives, driving sustained annual revenue growth across the group.
- Led end-to-end training and development strategy, from curriculum design and marketing through to implementation and performance tracking, driving measurable revenue uplift through targeted professional development programs.
- Oversaw the design, negotiation, roll-out of a new group-wide management system, integrating business operations and reporting to streamline data-driven decision making.
- Implemented LMS and SOP Systems, ensuring statutory compliance across franchise operations, maintaining regulatory standards and contractual integrity.
- Negotiated with suppliers and managed strategic partnerships to optimise service delivery and improve commercial outcomes.
- Directed corporate rebranding initiatives across advertising channels, ensuring brand consistency and enhancing market positioning across multiple offices.
Education
Graduate -
Australian Institute of Company Directors
Certificate IV - Assessment & Workplace Training
Swinburne University of Technology
Certificate IV - Real Estate Agency Practice
Swinburne University of Technology
Diploma - Business
Swinburne University of Technology
Skills
- Partnership development
- Revenue growth strategies
- P&L management
- Revenue strategies
- Strategic planning
- Strategic & Commercial Planning
- Contract negotiations
- Customer relationship management
- Client Liaison
- Franchise Management
- Operational execution
- Cross-functional collaboration
- Data-driven decision making
- Team Leadership
- Team building
- Commercial planning
- Financial performance
- Strategic Partnerships & Network Development
Certification
- Real Estate Agent’s Licence
- Leading SAFe 6.0 – SAFe Agilist Certification, 2023
- Certificate IV in Assessment & Workplace Training, Swinburne University of Technology, 2012
- Certificate IV in Real Estate Agency Practice, Swinburne University of Technology, 2012
- Diploma in Business, Swinburne University of Technology
Timeline
General Manager
Snug Software
12.2023 - 11.2025
General Manager + Industry Principal Enterprise ANZ Director
MRI Box+Dice CRM (MRI Software)
10.2021 - 06.2023
General Manager
Box+Dice CRM (Pre-Acquisition)
09.2020 - 10.2021
Strategic Business Consultant
Real Estate Industry and Franchise Groups
01.2018 - 09.2020
Managing Director OIEC
Stockdale & Leggo Waverley Group
05.2006 - 11.2017
Group Operations and Franchise Manager
Stockdale & Leggo (National Group)
03.2003 - 05.2009
Graduate -
Australian Institute of Company Directors
Certificate IV - Assessment & Workplace Training
Swinburne University of Technology
Certificate IV - Real Estate Agency Practice
Swinburne University of Technology
Diploma - Business
Swinburne University of Technology