Rochelle Kruhak
Sydney,NSW
Summary
Accomplished marketing professional with a proven track record of delivering innovative strategies that drive brand growth and customer engagement. At News Corp Australia, I’ve combined creativity and audience insights to craft impactful campaigns while fostering collaborative, high-performing teams. My approach balances strategic thinking with hands-on leadership, ensuring meaningful results and lasting impact. Known for a leadership style that emphasises collaboration, a friendly attitude, adaptability, and delivering value across all aspects of marketing.
Overview
7
7
years of professional experience
Work History
Head of Brand and Content Marketing
News Corp Australia
Sydney, NSW
07.2024 - Current
- Appointed leader of content team alongside brand team due to remarkable performance.
- Spearhead extensive brand and content marketing initiatives, aligning efforts with organisational goals.
- Develop strategic marketing tactics to enhance brand engagement.
- Mentor and manage a high-performing marketing team, fostering professional growth and creative excellence.
- Allocate team assignments and resources according to GTM plan and shifting organisational objectives.
- Create and manage annual budgets for marketing campaigns, production, public relations, and events.
- Streamline cross-functional collaboration with editorial, product, sales, and media teams, ensuring alignment and efficiency.
- Formulate annual GTM plans targeting the acquisition of new audiences.
- Spearhead agency partnerships, increasing cost-effectiveness while maintaining creative integrity.
- Recognised for boosting brand engagement and campaign ROI.
Senior Marketing Manager, Brand
News Corp Australia
Sydney, NSW
07.2022 - 06.2024
- Led strategic creative marketing campaigns to boost subscriptions, circulation, and revenue across News Corp Australia’s portfolio.
- Directed brand strategy for The Australian and 11 metro/regional mastheads, addressing shifts in the media and consumer landscape.
- Mentored two direct reports, creating an environment that encouraged innovation and collaboration.
- Recognised for building and executing effective campaigns using data-driven strategies.
- Worked with management team to oversee and monitor marketing strategy.
- Conducted analysis with internal research teams to identify growth audiences.
- Liaised with media and advertising agencies to promote products.
Marketing Manager, Brand
News Corp Australia
Sydney, NSW
01.2022 - 07.2022
- Delivered customer-centric, creative marketing campaigns that aligned with company objectives.
- Established partnerships with creative agencies to ensure engaging, audience-specific campaign elements.
- Implemented new processes for partnerships, briefs, and campaign management, enhancing team efficiency.
- Managed cross-functional teams to achieve key performance targets.
- Streamlined and enhanced partnership, briefing, and campaign management workflows for better adaptability.
- Worked jointly with divisions such as Editorial, Consumer, and HR to create cohesive business propositions.
- Managed and mentored a direct report, ensuring their growth and success.
Marketing Executive, Content
News Corp Australia
Sydney, NSW
02.2018 - 09.2019
- Implemented and executed content marketing initiatives that met acquisition and circulation targets.
- Managed campaign material creation and ensured alignment with traditional and digital platforms.
- Collaborated with partners like Foxtel, Fox Sports, Kayo, REA, and Harper Collins to amplify initiatives.
- Handled scheduling and management of print bookings for a chain of 11 major city and regional publications.
- Facilitated communication with creative teams from initial briefing to asset rollout.
Education
BBA - Business Marketing
APM College of Business & Communication
Sydney, NSW02-2013
Copywriting & Art Director - Advertising
AWARD School
Sydney01-2018
Brand Masters -
AANA
Sydney, NSW01-2020
Skills
- Strategic Brand Leadership
- Cross-Platform Media Marketing Strategy
- Collaborative Stakeholder Management
- Team Development
- Cross-Functional Project Leadership
- Budget Management
- Agency Relationships
- Creative Problem Solver
Timeline
Head of Brand and Content Marketing
News Corp Australia
07.2024 - Current
Senior Marketing Manager, Brand
News Corp Australia
07.2022 - 06.2024
Marketing Manager, Brand
News Corp Australia
01.2022 - 07.2022
Marketing Executive, Content
News Corp Australia
02.2018 - 09.2019
BBA - Business Marketing
APM College of Business & Communication
Copywriting & Art Director - Advertising
AWARD School
Brand Masters -
AANA
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