Summary
Overview
Work History
Education
Skills
Lived Experience as a family carer
Affiliations
Timeline
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Rod Lewis

Hamlyn Terrace,NSW

Summary

Dynamic business leader with proven success at Home Instead, driving growth from 1 to 550 clients and expanding operations across seven offices. Expert in strategic planning and team leadership, I excel in developing effective marketing strategies and fostering relationships, ensuring exceptional client care and satisfaction in the aged care sector.

Overview

11
11
years of professional experience

Work History

Business Owner

Home Instead - Mid North Coast
Port Macquarie, NSW
07.2016 - 07.2024
  • I established and grew the Home Instead (now Dovida) franchise on the NSW Mid North Coast from our first client to approximately 550 HCP clients when the business was transferred to Home Instead Australia in July 2024.
  • I created effective business plans to focus strategic decisions on business growth, starting with a single office in Port Macquarie, to seven offices from Grafton to Tuncurry. Growing from a team of 10 support workers to over 120. With approximately 40 office-based roles, supporting the business.
  • Established marketing strategies, such as social media campaigns, to promote the business.
  • Initially, I interviewed, trained, and supervised employees; as the business grew, my focus moved to supporting the leadership team in their roles, including a Business Operations Manager, HR Manager, Client Experience Manager, and Service Delivery Manager.
  • I am confident in my use of the My Aged Care and Service Australia portals, and I have been watching closely the preparation and planning for the Support at Home program to be included from July 2025.
  • When the business opened, I completed all client consultations and sign-ups onto home care packages including budget and care plan development, monitoring, and reviews.reviews.
  • In this and previous roles I have actively participated in Quality Audit preparation and visits.
  • I made the decision to step away from running Home Instead MNC and moved to the Central Coast of NSW in July 2024. I have stayed on with the organization as an Aged Care Specialist to expand its footprint in the Port Stephens area. This role involves networking with hospitals, GPs, retirement villages and seniors groups to educate and inform on aged care services.

Care Manager

Care Connect
Banyo, QLD
02.2013 - 06.2015

With Care Connect I was the only Care Manager based on the QLD Sunshine Coast following their expansion into the area.

As a Care Manager I completed consultations with prospective clients, explored their care needs, and discussed how we could assist them in remaining active and safe within their own home in their own home.

Once the client had chosen Care Connect as their provider, I worked in partnership with them to develop a care plan in line with their available HCP budget.

I supported 50 HCP clients with ongoing monitoring of their services and supports through regular touch-point phone calls, home visits, and reviews.

My role involved networking with other organisations to build the Care Connect brand in the area. I was required to travel to the main Brisbane office once a month for team meetings.

In my previous roles, I have used a variety of client relationship management systems, including Alayacare, Sugar, and Salesforce.

I moved on from this role to open the Home Instead (now Dovida) Franchise on the NSW Mid North Coast.

Education

Bachelor of Arts - Social Work

La Trobe University
Melbourne, VIC
10-1990

Skills

  • Business operations
  • Strategic planning
  • Marketing strategy
  • Client consultations
  • Care plan development
  • Team leadership
  • Quality audits
  • Customer relationship management
  • Problem solving
  • Customer service
  • Business development
  • Relationship building
  • Scheduling

Lived Experience as a family carer

  • My mother was diagnosed with Parkinson's disease when I was 18 years old and I spent many years supporting my father in her care until she moved to residential aged care and later passed away.
  • Sadly my father was diagnosed with terminal lung cancer nine months after my mother passed I was then his primary carer supporting him to pass away in his own home as he had wished.

Affiliations

  • I enjoy travel and recently my partner and I went on an outback road trip to Cobber Pedy and Broken Hill
  • I enjoy live theatre and music, and seeking work-life balance as I get older I get older.

Timeline

Business Owner

Home Instead - Mid North Coast
07.2016 - 07.2024

Care Manager

Care Connect
02.2013 - 06.2015

Bachelor of Arts - Social Work

La Trobe University
Rod Lewis