Rohan Parker
Melbourne,VIC
Summary
Technology professional with substantial experience gained in a variety of roles and a range of industries including regulated industries such as Telco and financial services. Well-versed in Agile and scrum methodologies.
Role experience encompasses architecture, technology management, account management and product ownership, providing a point of differentiation from the typical architect. Has a unique perspective on the value of usability and cost of operation when balanced against integration, scalability and functionality having had the responsibility of owning the operation and change management of a number of solutions
Overview
20
20
years of professional experience
Work History
Technical Product Owner
NATIONAL AUSTRALIA BANK
07.2023 - 12.2023
- Provide technical leadership to the Marketing Resource Management component of NAB Marketing transformation and manage backlog prioritization, ensuring alignment with business goals and stakeholder expectations.
- NAB Marketing are making significant investments in upgrading their Martech stack and changing ways of working. The Marketing Resource Management squad's work benefits end users by simplifying financial reconciliations and streamlining hundreds of creative approvals per quarter via the deployment of Adobe Workfront.
Business Engagement Lead
ARETEANS
07.2022 - 02.2023
- Apply the depth of my experience in Marketing Change across a range of industries to lead omnichannel customer experience strategy and customer transformation programs.
- While each client engagement varies in nature, the majority entail refining and delivering customer experience strategies, customer/digital/data transformation roadmaps and target state operating models to be deployed using the Pega platform.
Solution Architect
UNIVERSITY OF MELBOURNE
07.2021 - 03.2022
- Engaged as Digital Solution Architect, playing key role providing architectural and thought leadership on implementation and usage of constituent facing digital platforms in a post-pandemic setting.
- Engage extensively across business and technical areas, to understand and translate business requirements into digital and information centric solutions.
- Selected new solutions for eCommerce, Event Management and Digital Asset Management (with particular attention to marketing workflow and campaign asset use cases), preparing review board artefacts such as solution designs and integration options for each.
Digital Marketing Product & Platform Manager
VICINITY CENTRES
01.2021 - 06.2021
- Develop the digital marketing roadmap and act as business/product owner for Marketing B2C and B2B digital products and solutions that support Vicinity business strategy including mobile app, websites, Adobe ecosystem and ServiceNow platform.
- Management of digital product projects from concept to implementation, enhancing Vicinity’s digital marketing technology, associated processes and people capability.
- Introduce new ways of working incorporating both people and technology change.
Senior Solution Architect - Marketing
LATITUDE FINANCIAL SERVICES
11.2019 - 04.2020
- Developed and owned the Marketing Capability Roadmap that would transform the way Marketing works, their underlying technology stack and the resulting customer experience.
- Specific responsibilities included identifying end-to-end solution options and providing recommendations for sequencing of the resulting initiatives (balancing factors such as strategic alignment, commercial outcome, usability, speed, cost and quality).
- Aligned IT solutions with business objectives by collaborating closely with stakeholders to understand their unique needs and requirements.
Product Owner/Capability Lead - Interactive Marketing
TELSTRA
04.2014 - 06.2019
- Drive the strategic direction across the enterprise for capabilities associated with Next Best Conversation in order to deliver the optimal mix of customer experiences and revenue outcomes.
- Led the design, build, run and change program (leveraging PROSCI) for Next Best Conversation at Telstra that was deployed to both inbound and outbound marketing channels including mobile app, web, email and SMS and achieved business case inside 2 years.
- Managed backlog prioritization, ensuring alignment with business goals and stakeholder expectations.
- Collaborated with engineering teams on technical feasibility assessments, resulting in architectural endorsement and realistic scope definition for projects.
- Enhanced product usability by conducting user research and incorporating feedback into development.
Head of Capability, One to One Marketing
TELSTRA
10.2011 - 03.2014
- Responsible for the development and execution of Telstra’s marketing technology roadmap and for ongoing management of marketing platforms.
- Plan and lead ongoing reviews of business processes and systems to ensure Telstra’s evolving corporate objectives are met.
- Lead cross-functional teams in design, development, and deployment of associated programs of work.
Group Manager Campaign Insights & Capability
TELSTRA
09.2009 - 09.2011
- Leading B2B Analytics team and managing associated budget to deliver three broad functional accountabilities/outcomes: (i) predictive modelling & insights, (ii) tactical marketing/sales capability and (iii) building and maintaining a database of 1m leads for prospecting.
- Ensured compliance with industry regulations and company policies such as Privacy, mitigating risks associated with non-compliance issues.
Business Solution Architect (Marketing Transformation) & Segment Engagement Lead
TELSTRA
10.2006 - 08.2009
- Responsible for maximising benefits of Marketing Transformation by representing Marketing requirements into the $11B IT Transformation project before then building the solution and supporting the capability uplift (people, process and technology).
- Accountable for design preparation, design analysis, planning and execution of design sessions, requirements gathering, performance of business reviews and design acceptance, production of training materials and delivery of the change programme.
- Facilitated seamless communication between technical teams and non-technical stakeholders by effectively translating complex concepts into understandable terms for all parties involved in projects.
Education
Bachelor of Commerce & Administration -
University of Wellington (New Zealand)
WellingtonSkills
- Marketing Transformation/Change: 15 years experience delivering technology driven change and supporting adoption of new ways of working within Marketing transformation initiatives using methodologies such as PROSCI
- Technology Management: 15 years experience designing, delivering and managing complex technology solutions including Next Best Conversation, Personalisation, Digital Marketing, eCommerce, Marketing Resource Management and Real Time event-based marketing systems Familiar with a range of CX suites including Pega, Unica, Responsys, Adobe and Salesforce
- Agile Methodologies: 10 years Agile Product Owner experience (both Business and Technical), leading collaborative cross functional teams that designed, delivered and operated complex customer engagement initiatives including Next Best Conversation
- Roadmap Development: Substantial experience eliciting requirements and leading development of capability roadmaps to inform multi year investment plans
- Solution Architecture: Ability to strategise for aspirational target end state and translate this vision into solution that can be business cased and delivered
- Communication Skills: Leadership, stakeholder management and communication capabilities commensurate with regular interaction at Senior Management levels
Career Achievements
- Completed the solution outline and high level architecture for University of Melbourne's eCommerce transformation leveraging Adobe Commerce.
- Developed a multi-year Marketing Capability Roadmap at Latitude Financial Services, enabling Marketing to transform into an agile and digitally capable centre of expertise.
- Developed a prioritised 12 month Marketing transformation roadmap at Vicinity Centres and introduced and embedded Agile program management practices to assist with roadmap prioritisation, management and reporting.
- Led the design, build, run and change program (leveraging PROSCI) for the Next Best Action solution at Telstra that was deployed to both inbound and outbound marketing channels including mobile app, web, email and SMS and achieved business case inside 2 years.
- Applied real time data and analytics capabilities to marketing personalisation by successfully integrating a Big Data insights platform and an orchestration engine with Telstra's marketing application - enabling real time outbound offers and improved customer engagement.
- Successfully managed the upgrade and re-platforming of Telstra's IBM (Unica) marketing platform, enabling campaign lead volumes to double year on year for 3 successive years.
- Group Managing Director's Outstanding Innovation Award - managed a subcomponent within Telstra's wider BSS transformation program, leading final solution design, training design, training delivery and business acceptance testing of that subcomponent.
Timeline
Technical Product Owner
NATIONAL AUSTRALIA BANK
07.2023 - 12.2023
Business Engagement Lead
ARETEANS
07.2022 - 02.2023
Solution Architect
UNIVERSITY OF MELBOURNE
07.2021 - 03.2022
Digital Marketing Product & Platform Manager
VICINITY CENTRES
01.2021 - 06.2021
Senior Solution Architect - Marketing
LATITUDE FINANCIAL SERVICES
11.2019 - 04.2020
Product Owner/Capability Lead - Interactive Marketing
TELSTRA
04.2014 - 06.2019
Head of Capability, One to One Marketing
TELSTRA
10.2011 - 03.2014
Group Manager Campaign Insights & Capability
TELSTRA
09.2009 - 09.2011
Business Solution Architect (Marketing Transformation) & Segment Engagement Lead
TELSTRA
10.2006 - 08.2009
Bachelor of Commerce & Administration -
University of Wellington (New Zealand)
Similar Profiles
HARPREET KAURHARPREET KAUR
Associate, Customer Care Solutions at National Australia BankAssociate, Customer Care Solutions at National Australia Bank
Jagdish ChandraJagdish Chandra
Network Security Consultant (Contractor) at Quess Corp (Client-National Australia Bank)Network Security Consultant (Contractor) at Quess Corp (Client-National Australia Bank)
Sima SalariSima Salari
Associate Director - Governance at National Australia BankAssociate Director - Governance at National Australia Bank
Brandon GallopBrandon Gallop
Analyst, Identity Fraud Services at National Australia Bank (NAB)Analyst, Identity Fraud Services at National Australia Bank (NAB)
Heather ArthurHeather Arthur
Food Service Worker at Hungry Jack'sFood Service Worker at Hungry Jack's