Rohit Raju

Highly skilled Techno Functional Business Analyst with 14.5 years of comprehensive experience in the Banking industry. Proven track record of successfully delivering complex projects from inception to completion while ensuring alignment with business objectives. Proficient in bridging the gap between technical teams and business stakeholders to drive efficiency and innovation. Expertise in analyzing business processes, identifying improvement opportunities, and implementing effective solutions that optimize operational performance. Adept at leveraging advanced technological solutions to enhance business processes and achieve strategic goals. Strong communicator and leader, adept at fostering collaborative relationships across diverse teams to achieve consensus and deliver results.

Led the end to end communication strategy for migrating customers from ANZ Classic to ANZ Plus, ensuring seamless transition. Designed and executed multi-channel communication campaigns for in-app experience, SMS, Email notifications, Internet Banking experience and Physical letters. Strategizing the Unica campaign flow execution time to provide near realtime experience to customers. Manage stakeholders at leadership level and managing last minute requirements changes. Providing support to teams during testing and Business verification testing.

 Features and Functionality:

• Real time customer experience using Unica Interact for ANZ App channels
• Real time customer email triggers via Adobe Startech platform
• Customer behavior tracking
• Seamless migration journey mapping

My Role:

• Requirement gathering for the bank lead migration communications journey
• Listing down the trigger points based on which various communications has to be triggered.
• Field Mapping exercise for the various personalization experience across channels.
• Support testing in non-prod and prod environments
• Build use cases for realtime and batch scenarios.
• Co-ordinating between content strategy and design team to design the experience mock-ups

The Marketing has been upgraded by ANZ by adding Unica Interact alongside Unica Batch Campaign. This has enhanced the capability to nudge the customers on real time for the various offers and view personalized contents. My responsibility in the team is to gather the campaign requirements and analyze the data available for consumption and coming up with use cases that will help the campaign analyst to build the decisions rules in Unica Interact.

Features and Functionality:

• Real-Time Decisioning Engine
• Event Triggering
• Performance Analytics

My Role:

• Analyzing the business requirement and objective of the initiative
• End to End journey mapping
• Analyzing data relevant to the journey and field mapping
• Real Time use case building by predicting the actions by customer
• Discussion with marketing team on the creatives
• Documenting all of the above activities and communicating to stakeholders

The Marketing Using Unica Campaign Building project focuses on leveraging HCL's Unica Campaign platform to
orchestrate targeted and personalized marketing campaigns. This initiative aims to enhance customer engagement, drive sales, and optimize marketing efforts through advanced analytics, automation, and campaign management capabilities.

Features and Functionality:

• Campaign Design and Automation
• Segmentation and Targeting
• Customer Journey Mapping
• Reporting and Analytics

My Role:

• Analyzing the end goal of the campaign and the target audience.
• Data analysis based on the audience size
• Scenario mapping for the intended audience
• Discussion with architects on the impacts
• Apply validations and business rules on various stages of the workflow

ANZ Bank's Digital Sales Experience - Online Applications Platform is a strategic initiative aimed at transforming the
customer acquisition journey through digital channels. This project focuses on enhancing the online application process for various financial products and services, leveraging technology to improve user experience, efficiency, and conversion rates. Application that were handled by me were SIOLA (Share Investment Online Application), SBOLA (Small Business Online Application) and TPD ( Third Party Deposits).

Features and Functionality:

• Intuitive User Interface
• Paperless Onboarding Process
• End to End Clarity and customer tracking for personalized marketing
• Straight Through Processing

My Role:

• Analyzing the growing requirements of the business based on customer needs
• Impact assessment on the change being made at the application level
• Mapping the front end changes with backend changes
• Articulating the test scenarios to make sure there is no impact to downstream and upstream systems

eDirham Instant Issuing is a pioneering initiative aimed at modernizing payment services in the United Arab Emirates (UAE) by introducing a seamless and efficient method for issuing eDirham prepaid cards instantly. This project revolutionizes the traditional card issuance process, enabling immediate accessibility and usability of prepaid cards for various government services, transactions, and retail purchases.

Features and Functionality:

• Promotion of Digital Payments
• Enhanced User Experience
• Activation and Load Capabilities
• Instant Card Issuance
• Security and Fraud Prevention

My Role:

• Analyzing end to end transaction flows
• Tracking down instant customer payment flow in a secured reporting
• Third Party App integration management
• Dispute and refund process definition
• Settlement process definition
• Internal and External stakeholder management

********* More Projects on Payments to follow if required *********