Roland Thomas DeCruz

The NSW Department of Education hired me to work in their elective education programme to restructure and redesign the current selective applications. As part of my role I had to liaison between the school, student parent groups, principals and business heads and developers to create and execute user friendly solutions.

• Enhanced user experience by creating intuitive interfaces and visually appealing designs.
• Developed innovative design concepts for improved brand recognition and customer engagement.
• Collaborated with cross-functional teams to ensure cohesive branding across all marketing materials.
• Streamlined design processes, resulting in increased efficiency and faster project completion times.

NSW operates the largest court and tribunal system in Australia, managing almost 400,000 matters annually. The Digital Reform Program is a business unit within the Strategy, Reform and Support (SRS) branch of Courts, Tribunals and Service Delivery (CTSD).

 This business unit program aims to bring new technology and modern ways of working to the way justice is administered.

My role involved working in the above mentioned Digital reform program focusing on UX design for various tribunal s such as the dust and disease tribunal, NCAT etc.

Profile Includes :

• Participated in design review meetings to brainstorm new UX developments through collaborative thinking.
• Maximized system performance, enhancing end-user experience by applying iterative back end development updates.
• Applied both qualitative and quantitative analysis techniques to continuously improve end-user experiences.
• Conducted research by interviewing users, external customers and various stakeholders.
• Evaluated user research to convert abstract ideas and requirements into planning tools such as journey maps, user personas and storyboards.
• Devised site maps, user flows, wireframes and mockups for designs based on proven methodologies, stakeholder requests and end-user feedback.
• Managed cohesive design quality across various projects, adhering to prescribed themes and functional choices.
• Analyzed existing interfaces to detect user pain points, recommending design changes and iterative updates .
• Communicated with product managers , business analysts and UX designers to translate project requirements and business objectives into polished user interfaces.
• Engineered prototypes to support research and usability testing.

WiseTech Global Limited operates globally to provide software solutions for the international logistics industry, with offices in Australia & New Zealand, Americas, Asia, Europe, Africa and the Middle East .

My role primarily involves working on the Cargowise application and related products such Borderwise, Transit warehouse , GLOW, Purchase Order Manager , Container reports. Land Transport.

Profile Includes :

• Communicated with clients, product managers to translate project requirements and business objectives into polished user interfaces.
• Conducted and evaluated research done through user interviews , external customers and various stakeholders.
• Analyzed existing interfaces to detect user pain points, recommending design changes and iterative updates to Project managers to make the applications more user friendly.
• Converting abstract ideas and requirements into planning tools such as journey maps, user flows, user personas and storyboards, wireframes and mockups for designs based on proven methodologies, stakeholder requests and end-user feedback.
• Contributed to brainstorming and strategy meetings to determine ideal methods to meet project goals.
• Engineered prototypes to support research and usability testing.
• Integrated UI features complying with prescribed code standards and technical design guidelines.

TractionNext automates campaign workflows, triggers conversations and accelerates conversions, with visibility to email, SMS, promotions, surveys, web, and online all on the one unified platform.

Profile Included :

• Research and analysis of Business needs through various information gathering techniques and documenting functional requirements for upcoming features releases.
• Optimizing information architecture to promote usability, while accommodating technical needs/constraints
• Developing user flows , personas, wireframes to facilitate feature design process, overseeing all user-facing text to synthesize tone, language, and messaging.
• Prioritizing roadmap features and product enhancement requests, specifically around UI/UX, Crafting internal and external communications around upcoming features, including release notes, user manuals, and feature descriptions.

Elcom Technology Pty Ltd is a privately held software company based in Sydney, Australia. It provides web content management, website, portal and intranet software.

Profile Included:

• Usability evaluation, User Interviews & research, Identifying User groups and profiles, creating personas, scenarios and task flows. Conceptualizing user journeys, storyboards for various intranet applications. Interactive prototyping, mockups / wireframes development and user testing with Design iteration.
• Design integration using Elcom CMS - HTML5, CSS3, jQuery, Bootstrap framework.

Key Projects :
Universities Australia - Higher Edition, NSW Public Service Commission, Dubbo City Council, Kiama Family Centre, Sunflower Services, IRT, Elcom Corporate website.

This was a short term contract role to redesign the user experience of the website. The role comprised of User interviews & Client interactions, Presentations and project planning discussions, Usability reviews & heuristic evaluation, Creating personas, scenarios, task flows, user journeys, wireframing, user testing Conceptual Designs, Low and High fidelity prototypes and visual designs.

This was a contractual role that involved Usability evaluation of existing client web applications . This role included conducting user Interviews & research, Identifying User groups and profiles, creating personas, scenarios and task flows.

Conceptualizing User Journeys, storyboards for various intranet applications. Interactive prototyping, mockups / wireframes development and user testing with Design iteration.

Key projects :

Pacific Environment Limited (Enviro Suite)
, NRL ( play NRL ) National Livestock Identification system.

This role was primarily focused on the Schlumberger Project and the sharepoint 2010 applications . The aim was to enhance the User Experience and Information Architecture. This process involved User Interviews and research , creating personas, scenarios , conceptualizing user journeys and lo/hi fidelity wireframes, designing layouts and design integration .

This role was based both in India and USA which Involved creating user centric designs and front end development.

Key Projects :

UNARMS (United Nations Archives & Records Management Section) - ( New York)

UNDP (United Nations Development Programme - Growing Inclusive Markets) - USA

World Bank ( Washington DC )

UNDESA (United Nations Department of Economic and Social Affairs)

UNESCO (United Nations Educational, Scientific and Cultural Organization)

BUPA

IFRC (International Federation of Red Cross- Geneva )

And also MAERSK, CANON , IAEA (International Atomic Energy Agency), SUNGARD
, MICROS Systems, SONY ERICSSON.