Summary
Overview
Work History
Education
Skills
Citizenship And Other
Other Skills
References
Training
Timeline
Generic

Romana-Katarina Čičko

Alexandra Hils,QLD

Summary

With more than 13 years’ experience in sales and customer relations, I am an accomplished and result-driven senior management executive with a solid track record of maintaining multimillion-dollar revenue streams and opening many avenues for success. I am motivated by my own personal standards of excellence and seek to overachieve expectations and exceed all set goals. My strength is in enhancing corporate marketability through electronic and print marketing tools as well as clear, effective corporate messaging. I have excellent organisational and planning skills, as demonstrated through the maintenance of key accounts that accounted for 70% of divisional sales in a multi-million dollar business. I have gained extensive experience communicating with consignees and effectively managed an international marketing team. Skill areas include: Strategic sales, Distribution Channel Management, Customer Relationship Management, Marketing strategy, Market & Competitive Analysis, Contract Negotiations, Online and Internet Marketing, Presentations, Client prospecting, Strategic alliances.

Overview

21
21
years of professional experience

Work History

FOUNDER

EVERYLINGO
Alexandra Hills, Queensland
05.2023 - Current
  • Developed and implemented a comprehensive business plan to launch the company.
  • Oversaw all aspects of operations including product development, marketing, sales, customer service and finance.
  • Negotiated contracts with vendors and suppliers for optimal pricing structure.
  • Identified potential partnerships to expand the reach of the business.
  • Analyzed consumer trends data to inform product offerings and services.
  • Approved and negotiated contracts with distributors and suppliers.
  • Examined and conducted market analysis to discover target market and demographic audience.
  • Coordinated and directed budget and financial operations to increase efficiency and maximize investments.
  • Participated in small business training and development to increase company development and exposure.

Support Worker

FIVE GOOD FRIENDS
BRISBANE, Queensland
01.2021 - Current
  • Organised leisure activities for clients in the community.
  • Accompanied clients to medical appointments and assisted them with their daily needs.
  • Supported clients to access education, training or employment opportunities.
  • Monitored client wellbeing and reported any changes or concerns to relevant staff members.
  • Attended regular reviews of service user's care plans to ensure the best outcomes for each individual.
  • Provided advocacy services for service users during meetings with external agencies or professionals.
  • Encouraged service users to participate in social activities that promoted their physical health and mental wellbeing.
  • Supported clients' social, physical and emotional needs to help integrate into local community.
  • Helped clients develop coping mechanisms, technical abilities and job skills.
  • Maintained and developed community relationships to support various client referrals.

Volunteer - Youth Centre Administration Volunteer

City Council of Onkaparinga
Onkaparinga, SA
02.2019 - 09.2019
  • Operated by the Onkaparinga City Council, youth centres provide programs and activities for young people aged 8 to 25 years for the local community, with a particular focus on music and art
  • In my role, I: Delivered results Supported the Youth Centre Support Officer to complete the required administration tasks in a timely and effective method
  • Was a positive and inviting contact, responding to internal and external customer needs
  • Registered program participant evaluations
  • Registered client information into a database
  • Coordinated centre bookings and documentation
  • Attended to enquiries (telephone, email, face to face)
  • Assisted with promotional material
  • Undertook relevant research of youth programs and centre operations.

Operations Manager

Levak Wines
Kangarilla, SA
07.2017 - 03.2019
  • A small family business based in the McLaren Vale that has expanded its vineyard operation to now include wine
  • In my role, I: Delivered results Prepared vineyard budget and tracked revenues and expenses
  • Conducted various manual tasks requisite of the role
  • Developed a conceptual solution for a wine label
  • Coordinated label design with designer and the print studio
  • Coordinated the application process for the producer license.

Volunteer - Cultural Diversity Group

City Council of Onkaparinga
Onkaparinga, SA
08.2018 - 02.2019
  • Cultural Diversity Group worked with the aim to connect newly arrived residents to their communities by organising special events and activities
  • In my role, I: Delivered results Attended monthly meetings to contribute to the planning of Multicultural Gatherings, other events and working relationships
  • Prepared, attended, and participated in activities at the monthly Multicultural Gathering
  • Contributed to the planning and implementation of the annual Harmony Day and Refugee Week events including making enquiries, making bookings, liaising with other organisations, attending meetings, setting up, packing up and participating in events
  • Contributed to other community events such as the Children’s Festival

Key Account Manager – Food Division

Orbico d.o.o.
Zagreb, Croatia
06.2015 - 04.2016
  • Identified by Forbes as a top 5 Croatian company, Orbico Group is a leading distributor of top quality global brands across Croatia and Central Europe
  • Its wide range portfolio of fast-moving consumer goods includes beauty care, food and non-food products, technical and electrical equipment, pharmaceuticals, toys, textiles, cigarettes and motor oil
  • Orbico held exclusive distribution rights for companies such as Pringles, Kellogs and Lavazza
  • As the Key Account Manager – Food Division, I: Delivered results Was responsible for managing 70% of all division sales by value
  • Negotiated sales with customers
  • Designed activities and tools to improve sales
  • Performed timely tracking of inventory tracking with customers
  • Was responsible for Annual and Business planning
  • Maintained in-depth project plans including detailed Excel workbooks with continually updated task lists, contact lists, deadlines, and budgets
  • Conducted analysis of sales and competition metrics
  • Delivered reports on sales to senior management.

Social Media Community Manager

Oglasnik d.o.o.
Zagreb, Croatia
02.2015 - 06.2015
  • The Oglasnik is the leading print and Internet advertiser of classifieds in Croatia
  • Each week the Oglasnik publishes close to 50,000 advertisements each week and thanks to the expertise of its staff, it has established itself as a leader in the advertising market
  • The Oglasnik is visited by more than 473,000 unique visitors per month and more than 8.3 million page viewed is testament of its popularity amongst users
  • Delivered results Developed and managed the planning and organization aspects of the sites’ social networking groups
  • Built and maintained relationships with users on social media
  • Monitored and implemented new ideas for digital platforms and projects on social media
  • Contacted potential media partners to establish cooperation with regards to exchange of content
  • Responded to inquiries received through social networks and offered feedback to users of individual pages
  • Adapted content for publication on user-pages and website portals
  • Monitored current trends of Croatian Internet portals
  • Initiated market research, the collection and analysis of information from the market, feedback of visitors and monitored the activities of competitors
  • Wrote media correspondence in response to the outcome of such research and arranged contact with the press (print, TV & Internet).

Head of Sales and Marketing

RETEKON d.o.o.
Zagreb, Croatia
02.2014 - 02.2015
  • A small-sized enterprise that specialised wholesale trade of perishable goods and wine
  • Delivered results Business planning
  • Organization of work
  • Communication with principals
  • Improving relationships with key customers and finding new customers
  • Design activities and tools to improve sales
  • Designing marketing activities
  • Negotiation
  • Collecting and analysing data on the results of the sale
  • Collecting and analysing data on the results of marketing activities
  • Monitoring competition
  • Reporting.

Community Manager

Badel 1862 d.d.
Zagreb, Croatia
09.2012 - 02.2014
  • Badel 1862 is the largest and oldest wine and alcoholic beverages producer in Croatia, continuing and cultivating the rich tradition that it inherited from the renowned companies of Pokorny, Patria, Arko and Badel Vinoprodukt
  • Synonymous with spirits within Croatia as well as Central Europe, it has 4 wineries in its portfolio that combines the overall wealth of Croatian wine-growing areas: from the aromatic white wines of the north, to the strong full-bodied wines from the south
  • Apart from spirits, Badel 1862 also had exclusive license to distribute throughout the region brands such as Martini, Bacardi and Pepsi
  • Delivered results Maintenance and management of web pages
  • Planning, maintenance, management and communication in social networks (Facebook, YouTube, Twitter)
  • Cooperation with the department of sales in the design of promotional activities and their communication through the web and social networks
  • Collaborated with the Production Department to analyse market trends
  • Collaborated with the Principal to develop and adapt communication materials and strategies for the Croatian market
  • Collaborated with advertising agencies to determine the guidelines of marketing activities, harmonising offline and online communication
  • Analysis of online behaviour and habits of users
  • Analysis of trends in digital media and their application
  • Design and creation of communication materials
  • Facebook advertising
  • Google advertising
  • Google analytics.

Key Account Manager

Makart & Makart d.o.o.
Zagreb, Croatia
11.2003 - 07.2012
  • Makart & Makart was a major distributor of top quality fast-moving consumer goods across Croatia and Central Europe
  • Delivered results Annual planning
  • Business planning
  • The organization of the sales force
  • Improving relationships with key customers
  • Design activities and tools for improving sales
  • Inventory tracking with customers
  • Coached and mentored the sales team, and collaborated with internal teams to retain existing customers and develop new client base
  • Negotiation
  • Data collection and analysis of results
  • Reporting
  • Competition monitoring.

Commercial Representative

Makart & Makart d.o.o.
Zagreb, Croatia
01.2004 - 01.2007
  • Responsible for sales, promotion and payment of customers in Zagreb and north-east Croatia

Sales Manager

Makart & Makart d.o.o.
Zagreb, Croatia
01.2003 - 01.2004
  • Sales promotion for key customers

Education

Hospitality and Tourism School
01.1994

Skills

  • Business Administration
  • Contract Management
  • Financial Management
  • Trends Analysis
  • Succession Planning
  • Marketing
  • Organizational Structuring
  • Customer Acquisition
  • Strategic Planning
  • Project Management
  • Partnership Building
  • Legal Compliance
  • Market Knowledge
  • Strategic Thinking

Citizenship And Other

Croatian citizen, Australian permanent resident, Croatian – Native speaker, English - International English Language Testing System (IELTS) – Very Good User, Car, 2019

Other Skills

competent in the use of Microsoft Office tools (Word , Excel and PowerPoint ), proficient in the design, assessment and control of tasks related to improving sales and marketing, have excellent social, communication and presentation skills. Can work independently in the performance of tasks, yet also value teamwork. Resourceful in times of crisis, and am responsible and reliable, positive and affable. Have experience with communicating with people of different roles in an organisation, have 13 years sales and promotion experience, value acquiring new knowledge through independent research and the use of tools, literature and courses available on the Internet, have demonstrated experience in using sales and marketing metrics for designing sales activities, have demonstrated experience in designing sales activities. Have demonstrated experience in editing content for the web and social networks, writing blogs, designing and editing photos material

References

  • Priah Dean, Community Connections Officer, 0414 289 271, Priah.Dean@onkaparinga.sa.gov.au
  • Miranda Kate, Base 10 Youth Centre, 10 Main South Road, Reynella, 5161, (08) 8387 5577, miranda.kate@onkaparinga.sa.gov.au

Training

  • 10/01/13, Google Partners, the basics of the AdWords program and online advertising, account management, measuring the value of advertising, advertising on the Google display network, advertising on the Google search network, advertising on YouTube
  • 10/01/12, 04/01/13, Algebra University College, basic knowledge of marketing, knowledge of the basic forces of consumer behaviour, knowledge of communication processes in marketing, knowledge of the Internet as a platform for the promotion of material as part of an overall communication strategy, knowledge of the different type of Internet promotion from a website via different types of advertising and promoting websites, harmonization of Internet promotion with other elements of marketing and promotional material, the basics of public relations and public relations on the Internet, use of social networks as a promotional tool, creative thinking, planning, managing and measuring online campaigns, creating a blog in WordPress, creating rules and sending newsletters
  • 01/01/02, 06/01/03, Open University Zagreb, economics

Timeline

FOUNDER

EVERYLINGO
05.2023 - Current

Support Worker

FIVE GOOD FRIENDS
01.2021 - Current

Volunteer - Youth Centre Administration Volunteer

City Council of Onkaparinga
02.2019 - 09.2019

Volunteer - Cultural Diversity Group

City Council of Onkaparinga
08.2018 - 02.2019

Operations Manager

Levak Wines
07.2017 - 03.2019

Key Account Manager – Food Division

Orbico d.o.o.
06.2015 - 04.2016

Social Media Community Manager

Oglasnik d.o.o.
02.2015 - 06.2015

Head of Sales and Marketing

RETEKON d.o.o.
02.2014 - 02.2015

Community Manager

Badel 1862 d.d.
09.2012 - 02.2014

Commercial Representative

Makart & Makart d.o.o.
01.2004 - 01.2007

Key Account Manager

Makart & Makart d.o.o.
11.2003 - 07.2012

Sales Manager

Makart & Makart d.o.o.
01.2003 - 01.2004

Hospitality and Tourism School
Romana-Katarina Čičko