RONAN XU
Sydney,NSW
Summary
Data driven CRM. SFMC and Braze certified. FinTech and PBSA experience. Skilled in deep personalisation (AMPscript, Liquid), advanced segmentation (UI, SQL), CRM data analysis, rigorous A/B testing, and optimisation of the retention marketing funnel.
Overview
2
2
years of professional experience
1
1
Certification
Work History
CRM Specialist
ClearScore
02.2025 - Current
- Develop dynamic, highly personalised content with Liquid and identify segmentations using credit profile, intent, and engagement data to tailor CRM messaging.
- Work with stakeholders to test segmented messaging, LTV, and funnel hypotheses, optimising BAU comms for high commercial impact.
- Analyse CRM engagement and monetisation performance, surfacing key insights to leadership.
- Automate CRM workflows with lightweight Python scripts to improve efficiency.
MarTech Specialist
Scape Australia
01.2024 - 02.2025
- Developed and managed highly personalised lifecycle email journeys and campaigns in SFMC.
- Reviewed business data needs and worked with implementation partner to design and implement data ingestion into Salesforce Core.
- Built CRM dashboards in Datorama (MCI) to monitor lifecycle journey performance.
- Developed reusable HTML and embedded CSS to standardise styling for scalable and consistent email templates.
- Designed and implemented master data extensions, improving data consistency.
- Piloted Einstein AI features and CloudPages to optimise engagement timing and frequency, and reduce friction in user interactions.
Software Developer
Mr Xpress
02.2024 - 06.2024
- Worked as a contract developer to implement new website features across frontend and backend.
- Managed stakeholder expectations, timelines, and requirements, making sure development progress aligned with business priorities.
- Worked with stakeholders using Agile practices to gather feedback, provide updates, and adapt features to evolving needs.
Education
Master of Information Technology - Web Development & Digital Media Technology
University of Sydney
Sydney, NSW06.2024
Skills
- Data Driven CRM
- Salesforce Marketing Cloud
- Braze
- Data Analysis
- Marketing Automation
- Python, JavaScript, HTML, CSS, SQL, AMP(Salesforce), Liquid
Certification
- Certified Salesforce Marketing Cloud Email Specialist
- Certified Braze Practitioner
Timeline
CRM Specialist
ClearScore
02.2025 - Current
Software Developer
Mr Xpress
02.2024 - 06.2024
MarTech Specialist
Scape Australia
01.2024 - 02.2025
Master of Information Technology - Web Development & Digital Media Technology
University of Sydney
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