Rong (Joyla) Bao
Melbourne,VIC
Overview
10
10
years of professional experience
Work History
Marketing and Sales Manager
Premium Australia Foods
Melbourne, VIC
02.2023 - 03.2024
- Successfully managed B2B and B2C sales strategies in the premium food industry, consistently achieving and exceeding sales targets.
- Built and maintained strong, long-term relationships with key clients, ensuring high customer retention and satisfaction.
- Identified and launched new product lines with a focus on sustainable and high-margin offerings, aligning with market trends and company growth objectives.
- Led the planning and execution of integrated marketing campaigns, including digital initiatives (social media, email marketing, SEO), and offline events (trade shows, product tastings, retail partnerships).
- Collaborated closely with industry professionals and key opinion leaders (KOLs) to boost brand visibility and market trust.
- Recognized for high efficiency, strategic thinking, and proactive problem-solving in a fast-paced environment.
Broker Assistant
EZ Credit Solution
Adelaide, SA
12.2021 - 01.2023
- Negotiated between sellers and buyers over property prices and settlement deals.
- Drove customer feedback to deliver information to management for corrective action.
- Answered customer questions to maintain high satisfaction levels.
- Communicating effectively to resolve issues with lenders (banks, financiers, and insurance companies), and keeping clients updated.
- Ensuring all applications have complied with banking and financial legislation at the state and federal levels.
Marketing Planner and Sales Executive
Ostar International Media Group
Melbourne, VIC
08.2014 - 10.2021
- Planned and executed large-scale offline events for client companies, managing end-to-end coordination from concept development to on-site execution. (Operate or help with more than 30 big business events and functions, and have personally organized events for up to 450 people.)
• Developed and implemented tailored online promotion strategies across various digital platforms to maximize campaign reach and engagement. - Prepared detailed quotations and negotiated agreements with clients, ensuring profitability and long-term collaboration.
- Drafted comprehensive event proposals and marketing plans aligned with client objectives and brand positioning.
- Collaborated cross-functionally with internal teams and external partners to ensure timely, high-quality project delivery.
Education
Master of International Business - Business
Monash University
Melbourne05-2015
Bachelor of Applied Finance - Business
University of South Australia
Adelaide, SA03-2012
Skills
- Sales strategy
- Digital marketing
- Integrated marketing
- Financial investment experiences
- CRM management
- Computer literate: MS Office – Word, Excel, and PowerPoint, PDF, XERO
- Finance Broker C4 Certificate
- Driving license
- Social network with associations and communities in related fields
- Strong numeracy and computational skills
- Mandarin (native), English (fluent), Cantonese (conversational)
Timeline
Marketing and Sales Manager
Premium Australia Foods
02.2023 - 03.2024
Broker Assistant
EZ Credit Solution
12.2021 - 01.2023
Marketing Planner and Sales Executive
Ostar International Media Group
08.2014 - 10.2021
Master of International Business - Business
Monash University
Bachelor of Applied Finance - Business
University of South Australia
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