Rory Fitzgerald

The EDGE difference: no cookie-cutter solutions
We don’t just work with clients – we build long-lasting partnerships. Our team understands that our success depends on our clients’ growth. As your bottom line increases, we can support you in expanding into new markets, attracting different customers, and building your digital marketing ecosystem.

ACHIEVEMENTS
• Grew Brisbane book from $0 to $35,000 in monthly revenue.
• Met and exceeded monthly sales target of $6k
• Created and grew Legal & Accounting Sales channels
• Created Google Partnership events channel
• Diverse solution-selling across multi product suite

• Head of Law Firm Partnerships

RESPONSIBILITIES
• Prospect, cold call, and attend new business meetings.
• Pitch, close, and sign new business.
• Develop multi-faceted, multi-product digital strategies encompassing the entire product suite.
• Set up and manage the setup of all campaigns (Adwords, SEO, Display, Programmatic, Live Chat, Social Media, and websites).
• Account manage campaigns and manage client relationships.
• Accurate pipeline reporting and forecasting.
• Identify, pitch, and close up-sell and cross-sell opportunities.
• Manage churn.
• Onboard BDMs and Account Managers.

• Prepare budgets, develop and manage budgets and metrics for the benefit of the Analyze campaign performance and data, reporting recommendations for suggesting improvement in results through new programs or initiatives.
• Analyze campaign performance and data, reporting recommendations for suggesting improvement in results through new programs or initiatives.

Lawyers Weekly - The authoritative voice behind Australia's $20 Billion legal services industry. Momentum Media have been equipping Australia's corporate, investor and SME sectors with market and business intelligence for over a decade

Across an integrated business supported by digital, events, broadcast, research, print and social platforms, we are guided by the purpose: Be better informed.

ACHIEVEMENTS

• Grew Commonwealth Bank from $20k to $220k plus in year one
• Onboarded and mentored Three Partnership Managers (direct reports)
• Wrote over $1million in revenue each financial year
• Achieved media sales incentive trip to Las Vegas in 2022
• Grew Lawyers Weekly total revenue 30% in 2021 and 25% in 2022

RESPONSIBILITIES

• Prospect, cold call, attend new business meetings across the direct and media agency space.
• Pitch, close and sign new business
• Strategy and bespoke proposals encompassing entire product suite and multi year event deals
• Work closely with editorial teams and internal teams
• Develop multi faceted, multi product, media and events strategies encompassing entire product suite
• Set up and manage set up of all campaigns (Display, email marketing, solus eDMs, Google, Retargeting, Events)
• Account manage campaigns and manage client relationships
• Accurate pipeline reporting, and forecasting
• Identify, pitch and close up-sell and cross-sell opportunities
• Manage churn
• Onboard BDMs and Account Managers Work closely with direct reports to grow their books and revenue
• Manage reps churn, forecasting and pipeline
• Manage sales coaching, performance reviews and growth planning
• Create and roll out sales incentives, initiatives and product drives to market
• Effective management of client report metrics & flag issues for the internal stakeholders
• Analyse campaign performance and data, reporting recommendations for suggesting improvement in results through new campaigns or brand initiatives
• Responsible for gathering new information about marketing needs for proposing new and effective go to market strategies
• Responsible for managing the day-to-day client/company relationships through the conference calls and presentation
• Mentored and assisted with onboarding of new consultants
• Lead and create performance enhancement workshops

Crocmedia is a multi-platform content and entertainment group of companies delivering brand stories to national audiences across Australia. The largest syndicator of sports radio content broadcasiting all the action from Australia's favourite sports.

ACHIEVEMENTS

• Fostered new commercial relationships within Melbourne niche media agencies; Cole Media, AKA, Freshlime, Half Dome Digital
• Worked with a hospitality client to transform his business model during COVID to increase profits and customer base
• Kept a large client ($130k+) onboard during COVID who was experiencing cash flow issues

RESPONSIBILITIES

• Prospect, cold call, attend new business meetings across the direct and indie agency space
• Pitch, close and sign new business Work closely with Client Services & SAS teams to create brand strategy and bespoke proposals
• Develop multi-faceted, muli-product, radio & digital strategies

Blis is the global leader in location technology. Our proprietary platform provides businesses with accurate location data and in-depth behaviour insights to serve digital content to audiences that are on the go.

ACHIEVEMENTS

• 120k plus in media bookings for Q3. $150k for Q4.
  • Fostered key new commercial relationships within Group M
  agencies; Mindshare & Mediacom
  • Fostered key new commercial relationships with Starcom
  • Worked to upskill Melbourne Client Services sales skillset

RESPONSIBILITIES

• Prospect, cold call, attend new business meetings
• Pitch, close and sign new business
• Sell across Managed Service, PMP, DAAS & Self Serve Programmatic
• Leverage Data & Insights campaigns to strengthen commercial relationships with agency patch
• Build & Develop Blis relationships in the Melbourne market across Group M, Dentsu Aegis Network, Publicis Group and Independent agencies
• Continue to build and develop existing & new revenue streams each quarter
• Develop the team - Sales Lead, and Account Manager, in tandem with Head of Sales and MD
• Be at the forefront of any new product developments across the business and have input for all roadmaps