Roshin Bista
Digital Marketing Specialist
Saint Peters
Summary
Dynamic Digital Marketing Specialist with 7 years of diverse experience in driving successful marketing initiatives across both client and agency environments. I have a proven track record in developing and executing innovative marketing strategies that resonate with audiences and achieve measurable business outcomes. My expertise extends to Conversion Rate Optimisation (CRO) and website conversions, where I utilise data-driven insights to enhance user experiences and improve conversion pathways. With strong analytical and organisational skills, I craft tailored solutions that optimise campaigns, ensuring they are delivered on time and within budget. Highly adaptable and results-oriented, I excel in maximising ROI and KPIs through effective paid media management across multiple platforms. With a blend of creativity and strategic insight, I thrive in fast-paced settings and am committed to contributing to a team’s success.
Overview
2025
2025
years of professional experience
7
7
years of post-secondary education
3
3
Certifications
Work History
Performance Marketing Specialist
Australian Bond Exchange
Sydney, New South Wales
06.2024 - Current
- Planned, executed, and managed marketing campaigns across platforms such as Google Ads, LinkedIn, and Facebook to achieve business objectives.
- Developed and produced high-quality, education-based marketing materials, including landing pages, fact sheets, flyers, whitepapers, emails, banners, ads, and presentations, based on media plans.
- Maintained and optimised CRM system (e.g. HubSpot, ensuring accurate data segmentation and targeted marketing efforts.
- Managed and optimised marketing lists, ensuring compliance with data protection regulations.
- Collaborated closely with content, sales, and product teams to ensure marketing materials aligned with brand guidelines and messaging, and all other marketing efforts.
- Continuously tested and optimised campaigns, landing pages, and marketing materials to improve conversion rates and overall performance.
- Monitored and analysed campaign performance using tools like Google Analytics, providing actionable insights and regular reports to enhance ROI.
- Assisted in managing and allocating marketing budgets effectively across platforms to maximise ROI and drive campaign success.
- Maintained and updated the company website using WordPress, including content edits and optimising the user experience for seamless navigation and engagement (CRO).
Digital Marketing Operations
FREELANCE
Hybrid
3 2017 - Current
- Worked with brands like: Olimpia Splendid (Air condition brand) - Amazon VC support+ onboarding, Nplusbikes.com (licensed e-bikes for the F1 brands) - Amazon VC support+ onboarding, Levin Health (Cannabis research company in Victoria) - Marketing & Content Strategy Consultation, Adaptive Chiro (Chiropractor) - Organic Social strategy + content consultation, Greencare - Technical SEO Audit, International Arts & Artists (US based Non-profit) - Paid Search + Paid Social & International Student House - DC (US based Non-profit) - Digital marketing services.
- Proficient in executing paid media campaigns, SEO, and SEM initiatives to drive website traffic and increase online visibility and sales conversion.
- Strong experience in setting up and managing client accounts on various social media platforms, including Facebook and Instagram
- Contributed to high-level marketing projects involving platforms such as Amazon Affiliates, Facebook, and Google Suite
- Skilled in analysing and organising social media analytics to inform business decisions and strategies
- Experienced in conducting online research to gather information on targeted buyers' demographics and market trends
- Proven ability to support business units and project teams in achieving their digital marketing objectives.
- Assist clients with setting up Seller central/ Vendor central Amazon accounts ( Amazon store setup, A+ content, Amazon Ads + DSP)
Web Optimisation Specialist
Adobe
Sydney, New South Wales
5 2023 - 05.2024
- Proficient in planning and executing optimisation and personalisation digital campaigns (A/B tests, personalised campaigns and new roll outs) for Adobe.com (APAC), driving approximately $650K in revenue this quarter. Revenue estimation is based on internal calculations, ensuring statistical significance is met by considering both trial signups and conversions. Additionally, adept at defining goals, ROI, tracking metrics, sample size for statistical significance, and campaign duration, contributing to strategic and data-driven campaign success.
- Conducting A/B tests and conversion rate optimisations (CRO) experiments on Adobe's website to boost user engagement and conversions
- Experienced in collaborating/managing with cross-functional stakeholders across APAC. This includes working closely with web devs, scrum masters, designers, product managers, marketing teams and external agencies.
- Adept at ideation and execution of testing roadmaps (through Confluence) to ensure timely and conflict-free campaign execution using agile project management methods (tracked on Jira).
- Proactively communicates test requirements and project status, managing deliverables and launch expectations with diverse teams, developers, designers and stakeholders across APAC region in weekly stand ups and sprints.
- Proficient in comprehending and effectively reporting pre/post-test data, adept at discerning between successful and failing experiences in tests/rollouts and presenting it to the wider team.
- Skilled troubleshooter, QA test implementation (devices, regions, layouts) pre and post launch with web producers including website banners, CTAs, JavaScript/ CSS functionality and ad pixel tracker.
- Support product managers in their day-to-day operations during quarterly planning to achieve targets and KPIs
Digital Marketing & E-commerce Coordinator
Yamaha Music
06.2022 - 06.2023
- Developed and executed the Audio Visual Division's eCommerce strategy holistically including paid media, organic campaigns and offline events (PAX gaming show, the Australian Hi-Fi show and dealer events)
- Managed marketing plans with large budgets across all main digital channels and forecasts for recurring revenue
- Facilitated online customer journeys (on the website, EDMs, and marketplaces) and delivered exceptional B2B/B2C experiences
- Consulted AU dealers to optimise Yamaha's representation across dealer websites and product databases. This was done in various in-person meetings, facilitating them with digital content and assets while maintaining brand guideline.
- Oversaw eCommerce and associated functions of Yamaha Music Australia's website and eCommerce platform (Magento + Tridion)
- Managed vendor central, and all digital operations for Amazon. This included managing Amazon catalog for all AV listings, the brand store, campaigns, DSP and create all digital assests for PDP, ads and A+ content, driving ~ $2M in yearly sales
- Effectively oversaw and coordinated third-party agencies to execute a wide range of monthly and one-off projects, marketing campaigns, and creative requests
- Led end-to-end digital campaign management, encompassing planning, execution, optimisation, integration, conversion, and analytics for top-performing platforms like Facebook, Spotify, YouTube, Google Ads, and Amazon DSP and Ad console; each with their own KPIs
- Successfully implemented a comprehensive online review system for AV products (Bazaar Voice) on Yamaha Australia Website
- Proficient in preparing monthly marketing reports for ensuring accurate tracking of key metrics and performance trends from platforms such as Universal Analytics, Amazon and Magento. This includes created pacing sheets to keep data centralised and for monitoring
- Experienced in managing product developments to release of new products on the website, including launching and promoting new products effectively
- Successfully trained and provided ongoing support to team members (Sales managers, product managers and new starters) on campaign execution, website maintenance, budget distribution and digital asset creation
- Added, updated and removed product from e-commerce systems.
Digital Marketing Consultant
Moskos Communications
04.2022 - 06.2022
- Collaborated with MOSKOS to deliver content marketing strategies for four clients, including Levin Health (a cannabis research company located in Melbourne) enhancing their digital presence and engagement.
- Designed and executed comprehensive eDM strategies, optimising client communications and campaign effectiveness.
- Conducted in-depth SEO audits for Practitioners Experienced in Alternative Treatments, identifying opportunities for site improvement and boosting search engine visibility.
- Developed a detailed digital marketing pitching deck, providing a strategic framework to showcase the client's digital marketing capabilities and attract new business opportunities.
Digital Marketing Specialist
KURIOUS GROUP
08.2021 - 05.2022
- Developed and executed effective Facebook Ad campaigns, including the creation of copy, images, videos, set up, including pixel setup, audience management, and split testing
- Optimised lead generation and eCommerce campaigns and provided regular reporting
- Utilised a data-driven approach to design high-converting landing pages for lead gen and ad campaigns catering all audience groups
- Advised clients on optimising landing pages for increased conversions
- Performed audience segmentation to precisely target and engage high-conversion audiences, optimising marketing efforts for maximum conversion and engagement
- Established measurable KPIs for all marketing activities and conducted regular health checks to ensure performance optimisation
- Conducted regular communication and reporting with clients and team on paid social ad results
- Created standard operating procedures and templates
- Conducted digital marketing audits for new clients
- Directed social media content team and created/managed brand guidelines for all clients
- Managed 15 clients at once with daily reporting and optimisation suggestions
- Stay abreast of industry developments and adopt best practices, while also gaining a comprehensive understanding of the market landscape, competitive dynamics, and crucial business challenges facing clients.
Digital Marketing Coordinator
RISCO GROUP
06.2020 - 12.2021
- Develop and execute marketing strategy across social and digital channels
- Analyze data, create reports, and assist in building a strong social media presence in both AU and NZ
- Helped RISCO AU to build an active social presence on LinkedIn & Facebook
- Create monthly SEO keywords analysis reports and design content for optimal conversion
- Utilize various tools such as Salesforce, Monday.com, Drupal and Zapier for website management, Coordination with global team and planning of campaigns
- Expertise in analyzing and presenting social media analytics and engagement
- Additionally support to weekly EDM content planning and creation for both RISCO and its dealers AU and NZ wide
Digital Marketing Specialist
LA MAV Skincare
08.2019 - 06.2020
- Develop and execute marketing strategy across social and digital channels
- Analyse data, create reports, and assist in building a strong social media presence in both AU and NZ
- Helped RISCO AU to build an active social presence on LinkedIn & Facebook
- Create monthly SEO keywords analysis reports and design content for optimal conversion
- Utilise various tools such as Salesforce, Monday.com, Drupal and Zapier for website management
- Coordination with global team and planning of campaigns
- Expertise in analysing and presenting social media analytics and engagement
- Additionally support to weekly EDM content planning and creation for both RISCO and its dealers AU and NZ wide
- Created creatives for various promotions, ads and events
Digital Marketing Coordinator
LA MAV Skincare
07.2018 - 08.2019
- Drove La Mav's Instagram growth from 6K to 12K in 6 months
- Crafted and executed comprehensive social/digital marketing strategies
- Expanded email marketing database by 40% through targeted campaigns
- Executed marketing across MailChimp, HootSuite, & Shopify platforms
- Formulated SEO content strategies, fostering backlink growth via blogger outreach
- Monitored and analysed budgets for effective financial management
- Collaborated with web developer on AB testing, CRO, and page speed optimisation
- Planned and executed marketing campaigns, online and offline
- Managed CMS (Shopify & WordPress), updating website content
- Generated and evaluated EDMs with MailChimp
- Assisted marketing teams in strategising and executing promotions and launches
- Moderated comments and managed consumer interactions effectively
- Proficient in Facebook, Instagram, and social media analytics
- Produced monthly reports on social activities and collaborated with influencers
- Designed and executed social media campaigns and graphics
- Utilised CMS for analytics, content scheduling, and community engagement
- Developed content calendars and coordinated assets
- Designed seasonal marketing campaigns for in-store and online promotions
- Optimised e-commerce campaigns through A/B testing for increased sales
Education
Bachelor of Science - Information Systems, Big Data
Western Sydney University
Western Sydney University 01.2016 - 01.2021
Diploma of Engineering - Engineering
University of Technology
UTS Insearch 01.2014 - 01.2016
Skills
Amazon DSP
Amazon Seller Central
Amazon Vendor Central
Active Trail
Asana
Basecamp
Bazaar Voice
Canva
Clickfunnels
Drupal
EBay
Go High Level
Google Ads
GA4
Google Trends
Hootsuite
Hubspot
Iconosquare
Integromat
Later
LinkedIn Ads
Magento
MailChimp
Marketing Cloud
ManyChat
Meta Ads
Microsoft Office
Mondaycom
MOZ
Referral Candy
Salesforce
SAP
SEMRush
Sendgrid
Shopify
SquareSpace
TikTok Ads
Trello
Tridion
WIX
Wordpress
Zapier
Audience Segment Management
Branding & Identity
Campaign Optimisation
Digital Strategy
E-commerce marketing
Email Marketing
Influencer marketing
Lead generation
Marketing Analytics, Automation and Management
Paid Search
Paid Social
Performance Marketing
Project Management
Reporting & Analysis
SEO/SEM
Social Media Marketing
Stakeholder Managemnt
Strategic planning
Web design & development
Adobe Analytics
JIRA Atlassian
Spotify Ads
Certification
Adobe Analytics Essential Training
Timeline
Performance Marketing Specialist
Australian Bond Exchange
06.2024 - Current
Adobe Analytics Essential Training
06-2023
Cert Prep: Scrum Master
06-2023
Digital Marketing & E-commerce Coordinator
Yamaha Music
06.2022 - 06.2023
Digital Marketing Consultant
Moskos Communications
04.2022 - 06.2022
Digital Marketing Specialist
KURIOUS GROUP
08.2021 - 05.2022
Digital Marketing Coordinator
RISCO GROUP
06.2020 - 12.2021
Digital Marketing Specialist
LA MAV Skincare
08.2019 - 06.2020
Digital Marketing Coordinator
LA MAV Skincare
07.2018 - 08.2019
Bachelor of Science - Information Systems, Big Data
Western Sydney University
01.2016 - 01.2021
Diploma of Engineering - Engineering
University of Technology
01.2014 - 01.2016
Digital Marketing Operations
FREELANCE
3 2017 - Current
Web Optimisation Specialist
Adobe
5 2023 - 05.2024
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