Summary
Overview
Work History
Education
Skills
Websites
Early Career
References
Timeline
Generic

Rosie Fay

Summary

Goal-oriented marketing expert with natural talents in developing and implementing successful strategies, driving profits, increasing market shares and strengthening customer dominance. Hardworking, performance-oriented leader offering proven expertise in project development, team supervision and campaign enhancement. Prepared to bring 10+ years of progressive experience and take on challenging position with opportunity to make lasting impact on company and customer success.

Overview

9
9
years of professional experience

Work History

Marketing Manager

usual suspects creative
08.2023 - 01.2024
  • Drives comprehensive marketing strategies for clients like UN Women Australia, Guzman Y Gomez, and NRL, aligning with their goals and company objectives
  • Manages recruitment and coordination of talented creative collaborators, ensuring successful event execution and compelling content creation
  • Oversees content creation, social media, and website operations, optimizing engagement across diverse industries such as finance, sport, and not-for-profit sectors
  • Analyzes SEO and web metrics to refine content strategies, boosting web traffic and engagement while maintaining legal compliance
  • Proficiently manages projects, client relations, and on-site events, leveraging experience with high-profile clients for exceptional outcomes
  • Demonstrates strong communication, design, project management, and computer skills, excelling autonomously and within collaborative teams.

Freelance Digital Marketing Expert

Rosie Coloured Glasses
01.2015 - 01.2024
  • End-to-end production of marketing solutions for start-ups and small businesses in the hospitality space in Europe and the UK, including unique content strategies, content creation, and competition analysis
  • Achieved 1500+ followers or more across social media platforms within a 90-day period, driving increased brand visibility and engagement
  • Managed Paid Ads campaigns on Google Ads and Facebook Ads, resulting in a 50% increase in website traffic and a 40% increase in conversions
  • Conducted influencer analysis, management, and outreach, resulting in successful collaborations and increased brand exposure
  • Utilized Meta Business Suite for advanced data analysis, insights, and reporting to optimize marketing strategies
  • Maintained strong client relationships through effective communication using tools such as Teams, Slack, and Zoom for remote collaboration
  • Provided regular data analysis and results reporting on a weekly basis, showcasing transparency and accountability
  • Managed multiple clients simultaneously, demonstrating excellent time and priority management skills
  • Hired and trained social media interns, showcasing leadership and management skills in building and managing a team
  • Utilized creative skills with Canva and Adobe for content creation, and Capcut and VM for video editing.

Head of Content

Luminis Marketing
10.2021 - 03.2022
  • Led content creation efforts, using client specifications and market trend research to develop unique and engaging content
  • Utilized Canva for graphic design and iMovie for video production, creating visually appealing and compelling content
  • Built comprehensive content strategies aligned with business objectives, ensuring a consistent brand voice and messaging
  • Developed and maintained safeguard standards, processes, and guidelines for content development, ensuring quality and compliance
  • Acted as a liaison with stakeholders and clients, providing expert advice on content needs and specifications
  • Managed own work schedule, setting and meeting deadlines in a time zone split between Europe and the U.S, showcasing excellent time management skills
  • Collaborated with cross-functional teams, including design, marketing, and development, to deliver integrated content solutions
  • Successfully contributed to the company's content marketing efforts, resulting in increased brand visibility, engagement, and conversion rates.

Business Development Manager

Tariff and Dale Bar
04.2019 - 03.2020
  • Led all aspects of social media management, creating promotional content for Facebook, Instagram, and Twitter, and driving engagement to increase brand visibility
  • Maintained communication with potential guests via all social platforms, ensuring guest satisfaction and fostering increased engagement
  • Coordinated collaborations with media personalities, boosting online engagement from 25% to 75% and expanding brand reach
  • Implemented effective short-term solutions during the COVID-19 pandemic, including developing innovative ways to engage with guests and maintain business operations until the government closures
  • Managed all aspects of sales and events coordination, including guest bookings, staffing for events, coordination of promotional materials, and hosting/managing events
  • Assisted with the use of MailChimp platform for marketing solutions, effectively maintaining a strong client base and driving repeat business
  • Contributed to the development of new food and drinks/cocktails menu, providing consultation on food/drinks promotions, daily specials, and deals on cocktails, and achieving a spend-per-guest target while maintaining profitability.

Education

Social Media Marketing -

Hubspot Academy
01.2022

Social Media Analytics -

Quintly
01.2022

Content, Advertising & Social IMC -

Coursera
01.2021

Marketing Certificate IV -

Brookvale TAFE
01.2010

Skills

  • Social Media Management: Facebook, Instagram, Twitter, LinkedIn, YouTube, TikTok
  • Scheduling and Analytics: Later, Facebook Business, Plann, Hubspot, Hootsuite, data analytics for agencies or clients
  • Email Marketing: Mailchimp, Kalyvio
  • Communication and Project Management: Outlook, Teams, Zoom, Google Meet, Asana, Mondaycom, ClickUp, Telegram
  • Creative Content Creation: Canva, Adobe InDesign, Adobe Photoshop, iMovie, ClipChamp, CapCut
  • Copywriting: Marketing, Direct Response, Social Media, Long-form article
  • Event Management: DesignMyNight, Eventbrite
  • Recruitment: Copywriting, interview transcripts, hosting interviews, training, and development KPIs
  • E-commerce Marketing: Understanding of e-commerce marketing strategies and practices
  • FMCG Marketing: Understanding of FMCG marketing particulars
  • Written Communication: Seamless copywriting and excellent command of the English language
  • Events Coordination: Proficient in all aspects of events management
  • Computer Literacy: Mac and PC, Microsoft Office suite, Google suite, email and digital diaries
  • Leadership and Communication: Effective leadership and communication skills
  • Social Media Marketing
  • Data Analytics
  • Budgeting and Allocation 
  • Digital Marketing

Early Career

  • On-Site Event Manager - Samsung, Coca Cola, Deliveroo, 2019
  • Account Manager - Real Pet Food Company, 2018 - 2019
  • Account Manager - TraffikGroup, 2016 - 2018
  • Client Manager - International Beauty Supplies 2011 - 2014

References

Personal and professional references can be provided upon request

Timeline

Marketing Manager

usual suspects creative
08.2023 - 01.2024

Head of Content

Luminis Marketing
10.2021 - 03.2022

Business Development Manager

Tariff and Dale Bar
04.2019 - 03.2020

Freelance Digital Marketing Expert

Rosie Coloured Glasses
01.2015 - 01.2024

Social Media Marketing -

Hubspot Academy

Social Media Analytics -

Quintly

Content, Advertising & Social IMC -

Coursera

Marketing Certificate IV -

Brookvale TAFE
Rosie Fay