Ross Kerr
Bondi Junction,NSW
Summary
Strategic and results-oriented marketing professional with a comprehensive background in both traditional, events and digital marketing. Experience developing and executing multi-channel marketing campaigns that seamlessly integrate traditional methodologies with digital strategies. Proven expertise in brand development, market analysis, and leveraging the latest digital platforms to drive engagement and ROI. Adept at combining traditional marketing principles with innovative digital techniques, ensuring a holistic and effective approach to reaching target audiences. Demonstrated success in enhancing brand visibility, customer acquisition, and overall market presence.
Overview
8
8
years of professional experience
Work History
Electrical Trade Assistant
Darley Group
Sydney, NSW
06.2022 - Current
Client Liaison Officer
Northern Territory Government
Darwin, NT
05.2021 - 11.2021
- Liaised between the government and stakeholders regarding COVID-19 inquiries, updates, and response measures, utilising diverse communication channels.
- Responded promptly and accurately to inquiries via phone calls, emails, and social media platforms, maintaining public confidence in government actions.
- Stayed abreast of evolving COVID-19 protocols and guidelines, translating complex information into easily understandable language for diverse audiences.
- Collaborated with internal teams to coordinate messaging and enhance the efficiency of communication efforts during the pandemic.
- Implemented strategies to streamline communication processes and improve information dissemination, contributing to an effective pandemic response.
- Participated in community outreach initiatives to raise awareness about COVID-19 prevention measures and available support services.
Sales Executive
BBA Group
Sydney, NSW
09.2020 - 01.2021
- Established strategic partnerships with local businesses, community groups, and corporate sponsors to maximise fundraising efforts.
- Implemented online fundraising strategies, including crowdfunding campaigns and social media outreach, resulting in a significant increase in donations.
- Organised and managed large-scale fundraising events, such as charity galas, fun runs, and auctions, attracting high attendance and media coverage.
- Developed compelling marketing materials, including brochures, newsletters, and online content, to promote fundraising initiatives and engage supporters.
Marketing and Brand Executive
Fresh Food Holdings
Brisbane, QLD
03.2020 - 09.2020
- Successfully executed demand and lead generation campaigns that significantly contributed to pipeline growth and demonstrated positive ROI.
- Reviewed and enhanced audience segmentation, assignment rules, and engagement touchpoints, maximising the potential of Salesforce Sales Cloud and Salesforce Marketing Cloud.
- Development and implementation of strategies to optimise SEO and SEM performance.
- Led end-to-end product marketing campaigns, ensuring successful product launches and sustained lead and sales generation throughout the product life cycle.
- Effectively managed internal and external stakeholders to meet campaign deadlines, collaborative relationships for seamless execution.
- Monitored and adhered to portfolio marketing budgets, ensuring optimal allocation of resources for maximum impact.
- Implemented robust measurement and reporting systems, assessing the performance of marketing campaigns across all channels against established goals, including ROI and KPIs.
- Identified trends and insights across multiple channels, optimising spend and performance based on data analysis to enhance overall campaign effectiveness.
- Developed and executed strategies to maintain social media presence through targeted and organic content, enhancing brand visibility and engagement.
- Collaborated with the marketing team to align Google AdWords initiatives with overall marketing strategies, ensuring a cohesive and integrated approach.
- Utilised Google Analytics to analyse campaign data, generate insightful reports, and implemented data-driven optimizations for continuous improvement.
- Created packaging for products, using the adobe suite and social media graphics using Canva platform.
Marketing and Events Coordinator
Coca-Cola Hellenic
Northern Ireland
03.2017 - 01.2020
- Events, marketing & promotions development and execution.
- Executing large-scale events, while managing logistics, vendor relationships, and budgets.
- Maintaining brand consistency in events and marketing materials.
- Ensuring alignment with Coca-Cola's brand guidelines
- Client database management.
- Management of all Electronic Direct Mail campaigns, using Mailchimp and Hootsuite platforms.
- Website content coordination.
- Data analysis to provide monthly marketing reports.
- Management of all sales executive budgets and target analysis.
- Copywriting across traditional and digital media channels.
- Preparation of internal and external communications.
- Maintain relationships with internal and external stakeholders.
- Act as the key point of contact for media enquiries.
- Create and manage content calendars to drive awareness and engagement across social media channels.
Digital Marketing Executive
Ulster University
03.2016 - 03.2017
- Developed and implemented strategic marketing plans to help increase student engagement with the careers department.
- Planned and oversaw promotional activities including print, online, electronic, direct mail and event marketing.
- Created social media content for channels such as the move towards more student lead content, I helped to introduce student Vlogs onto the social media channels for current and past students to show what working within their industry involved.
- Design, implementation and enhancement of strategic digital brand marketing strategies.
- Enhance and manage the systems, processes and tools required to effectively manage the Ulster University Careers Department's digital environment.
- Support the development, enhancement and maintenance of the website.
- Development of digital brand marketing strategy to better connect them with current and new stakeholders and build brand awareness.
- Execute and enhance the brand marketing strategy, working collaboratively with teams across the organisation.
- Execute the roll-out of a new network of website content representatives and deliver enhancements to the Universities main website.
- Build the frameworks that will support a clear, complimentary and beneficial marketing approach at Ulster University.
- Help execute winning campaigns using owned, earned and paid media.
Education
Bachelor of Science - Marketing
Ulster University
Northern Ireland07.2019
Additional Information
References available upon request.
Timeline
Electrical Trade Assistant
Darley Group
06.2022 - Current
Client Liaison Officer
Northern Territory Government
05.2021 - 11.2021
Sales Executive
BBA Group
09.2020 - 01.2021
Marketing and Brand Executive
Fresh Food Holdings
03.2020 - 09.2020
Marketing and Events Coordinator
Coca-Cola Hellenic
03.2017 - 01.2020
Digital Marketing Executive
Ulster University
03.2016 - 03.2017
Bachelor of Science - Marketing
Ulster University