Rosario Ross Musolino
Melbourne,VIC
Summary
Enthusiastic, multi award winning, results-driven, honest and dedicated sales professional with extensive B2B experience in the hair salon channel.
Passionate about delivering exceptional customer experiences, driving sales and new business growth and supporting strong go to market strategies.
Sales professional prepared for regional management with robust background in driving regional sales growth and fostering client relationships.
Proven track record of implementing strategic sales plans and achieving targets. Known for strong team collaboration, reliability, honesty, and adaptability to changing market conditions. Skilled in leadership, communication, and strategic planning.
Overview
21
21
years of professional experience
Work History
Salon Development Partner
Aveda
05.2025 - Current
- *NB* - This is a parental leave contract role.
- Provided outstanding service to all salons, promoting effective, and lasting business relationships.
- Achieved successful client outcomes by identifying and addressing their unique needs and goals.
- Stayed informed on industry developments and market trends to gain competitive advantage.
- Networked with other professionals and organizations to expand contacts and opportunities.
- Acquired new business agreements with top tier salons
- Implemented social strategy (pro channel)
- Exceeded sales targets
- Boosted sales revenue by developing and implementing effective sales strategies.
- Monitored partner performance and provided feedback on areas of improvement.
- Negotiated settlements, achieving mutually satisfactory resolutions for clients involved in disputes.
- Developed and implemented strategies to enhance partner relations.
- Collaborated with colleagues and support staff to maximize team efficiency.
- Cultivated a positive work environment within the firm by promoting collaboration among colleagues.
Senior Sales Consultant
Wella Australia
03.2017 - 01.2025
- Developed key relationships across salons, stores and wholesalers, built and maintained client retention.
- Conducted market analysis to identify new opportunities and trends.
- Trained and mentored junior sales staff, enhancing team performance.
- Utilised CRM tools to streamline sales processes and improve efficiency.
- Exceeded sales targets year on year through strategic client engagement and digital awareness.
- Awarded ANZ Sales Consultant of The Year 2018, 2020.
- Ranked #4 Sales Consultant globally, 2019
- Negotiated high-value contracts, securing long-term partnerships.
- Collaborated with marketing to launch successful campaigns, driving leads.
- Successfully managed sales territories in VIC (Metro and regional) and TAS.
- Provided education and training across 5 different colour, care and styling ranges.
- Built an artistic community of content creators and micro influencers supporting brand growth, EMV, and overall NIS via social media.
- Used social media as a sales and communication tool.
- Year on year growth between 10%-30% (annual Net Invoice Sales $2.5million - $3million)
- Retained all customers from 2017-2025
- Supported and grew industry specific education sales and seminars. (highest sales in ANZ, year on year)
- Utilized CRM software to track leads, monitor progress, and maintain accurate records of all client interactions.
- Mentored junior sales consultants, providing guidance and support for career growth.
- Exceeded customer requirements with accurate and deliverable solutions.
- Identified prospects through cold calling, social media and trade publications.
Senior Stylist
Cream Melbourne
10.2014 - 01.2017
- Developed a loyal customer base, supporting salon growth and client retention.
- Skilled in the latest trends, ensuring clients always look their best
- Trained junior stylists, enhancing team performance and service quality.
- Utilized social media to showcase work, attracting new clients
- Implemented upselling techniques, increasing average ticket sales.
- Recognized for outstanding service with multiple client referrals.
- Consistently met and exceeded sales targets, driving salon success.
- Completed various education seminars.
Salon Manager, and Senior Stylist
Nightingales Hairdressing
01.2013 - 09.2014
- Implemented innovative marketing strategies, increasing client retention.
- Trained and mentored junior stylists, enhancing team skills and performance.
- Developed personalized hair care plans, increasing upsell opportunities.
- Cultivated a welcoming salon atmosphere, enhancing customer satisfaction.
- Managed inventory effectively.
- Consistently received 5-star reviews, elevating salon's reputation.
- Executed successful promotional events, driving foot traffic and sales.
Sales Consultant
Delorenzo Haircare
07.2004 - 03.2007
- Cultivated strong relationships, in metro and regional sales territories (VIC and NSW)
- Conducted market analysis to identify new opportunities, boosting sales pipeline.
- Built and maintained relationships with 100+ accounts for repeat business.
- Presented product demos to prospects into clients.
Skills
- Mentorship and guidance
- Customer education in hair products
- B2B client development
- Professional hairdressing
- Technology-driven mindset
- Marketing strategy development
- Effective communication skills
- Negotiation expertise
- Social media
- New business development
- Sales presentations
- Business opportunity development
Accomplishments
- 2018 Wella Sales Consultant of The Year (ANZ)
- 2020 Wella Sales Consultant of The Year (ANZ)
- #4 Global Sales Consultant - Wella (2019)
Timeline
Salon Development Partner
Aveda
05.2025 - Current
Senior Sales Consultant
Wella Australia
03.2017 - 01.2025
Senior Stylist
Cream Melbourne
10.2014 - 01.2017
Salon Manager, and Senior Stylist
Nightingales Hairdressing
01.2013 - 09.2014
Sales Consultant
Delorenzo Haircare
07.2004 - 03.2007
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