Summary
Overview
Work History
Education
Skills
Timeline
Generic

Roushini Srinivasn

BRIGHTON-LE-SANDS

Summary

Dynamic Senior Graphic Designer with a proven track record at The Kindred Co Pty Ltd, excelling in multimedia content creation and brand identity design. Expert in Adobe Creative Suite, I enhance user engagement through innovative digital solutions and effective collaboration, driving impactful marketing campaigns that elevate brand visibility and customer interaction.

Overview

3
3
years of professional experience

Work History

Senior Graphic Designer

The Kindred Co Pty Ltd
01.2025 - Current
  • Execute ad hoc tasks with creativity, precision, and speed. across a range of formats and platforms.
  • Create engaging multimedia design content. including motion graphics, video animations. GIFs. and static assets, for websites and other social media platforms for digital advertising.
  • Create engaging EDMs that feature interactive and visually rich content for both online customers and retail partners.
  • Develop web graphics and digital assets to enhance user engagement and the overall on line retail experience.
  • Design animated and static visual assets for online marketing. promotional campaigns. and website optimisation.
  • Collaborating with clients and stakeholders to define the objectives and constraints of the design brief. conducting research, analysing functional communication needs. and negotiating design solutions with clients. management. sales, and
    production teams.
  • Prepare sketches. diagrams, wireframes. illustrations. and layouts to visually communicate design concepts for approval.
  • Selecting. specifying. or recommending functional and aesthetic materials and media for publication. delivery, or display.
  • Contribute to the visual direction and layout of seasonal lookbooks to showcase collections in a dynamic and
    visually compelling format.

Digital Designer

Mosaic Brands Pty Ltd
09.2022 - 01.2025
  • Optimized web pages by implementing responsive design techniques, improving accessibility across devices.
  • Tested proposed designs using usability testing methods such as A/B testing or user interviews, refining concepts based on results obtained.
  • Designed compelling visuals for various digital marketing campaigns, resulting in increased brand awareness and engagement.
  • Aligned designs with brand image while meeting usability and website standards.
  • Reviewed product positioning and online marketing content to identify room for improvement.
  • Prepared briefs for projects and presented design ideas to stakeholders.
  • Provided advice and guidance on aesthetics for campaigns, projects and promotional events.
  • Managed multiple design projects simultaneously while adhering to strict deadlines and quality standards.
  • Streamlined workflow processes by creating reusable assets and templates for the design team''s use.
  • Assisted clients in defining their visual identity through the creation of impactful Ad Havocs, Banners, Video trim downs, color schemes, typography choices, and other key branding elements.
  • Developed wireframes, prototypes, and mockups for a diverse range of digital projects, ensuring alignment with overall project objectives.
  • Conducted thorough research on industry trends and competitors to inform innovative design strategies.
  • Developed graphics and visual content for social media campaigns website, and other digital media platforms.
  • Created original artwork for range of print, web and video projects.
  • Used InDesign, Adobe Illustrator and Photoshop to create design ideas.
  • Optimized and re-cut image and video files by identifying clips, editing and encoding videos and pulling screengrabs.
  • Translated video, graphics and audio animation into distributable formats by using tools like Adobe Premiere Pro, After effects, Final Cut Pro, and Cinema 4D.
  • Optimized website performance through effective use of responsive design techniques and web standards compliance.


Education

Master of Design - Collaborative Study

Monash University
Clayton, VIC
04-2018

Bachelor of Science - Visual Communication

M.O.P Vaishnav College For Women
Chennai
06-2015

Skills

  • Packaging design
  • Video editing
  • UI and UX design
  • Expert adobe suite
  • Email marketing design
  • Motion graphics
  • Visual storytelling
  • Brand identity design
  • Wireframing and prototyping
  • Digital illustration
  • Social media graphics
  • Website graphics
  • Digital design
  • Adobe creative suite
  • Responsive design
  • 3D modeling
  • Data visualization
  • E-commerce design
  • Brand image management

Timeline

Senior Graphic Designer

The Kindred Co Pty Ltd
01.2025 - Current

Digital Designer

Mosaic Brands Pty Ltd
09.2022 - 01.2025

Master of Design - Collaborative Study

Monash University

Bachelor of Science - Visual Communication

M.O.P Vaishnav College For Women

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Roushini Srinivasn