Roxy Chou
Melbourne,VIC
Summary
Media Planning and New Media professional with experience across luxury, FMCG, and automotive brands, specializing in campaign strategy, creative execution, and social media content performance. Strong in cross-team collaboration, project leadership, and data-driven optimization.
Overview
5
5
years of professional experience
Work History
Media Planner
Publicis Groupe (One of the Worlds Leading Big Four Advertising Agency Groups)
09.2024 - 08.2025
- Media Strategy： Developed and executed integrated media strategies aligned with brand objectives.
- Market Research： Conducted audience research and market analysis to identify consumer insights.
- Multi-Channel: Planned and optimized cross-channel media mix (digital, social, traditional).
- Cross-functional Collaboration: Collaborated with clients, creative teams, and media partners to ensure smooth execution.
- Relationship management: Managed relationships with media vendors to negotiate advantageous terms and placements.
- Social media operation: Sourced and distributed media content across digital verticals, including TikTok and WeChat.
Social Media Specialist
Youmei Media Co., Ltd. （A Leading Advertising Agency in Beijing）
09.2020 - 09.2022
Account Management: Operated and grew social media accounts to increase reach and engagement.
Content Creation: Created and managed multimedia content (copy, images, short-form videos).
Relationship Building: Engaged with online audiences and managed communities.
Brand Messaging: Planned and executed content strategies across social and digital platforms.
Education
Master of Arts - Educational Psychology
University of Sydney
Sydney, New South Wales, NSW06-2024
Bachelor of Arts - Digital Media
Yunnan Normal University
Yunnan, China06-2019
Exchange Student - Digital Media
Palacký University Olomouc
Czech Republic08-2016
Skills
- Photoshop, Premiere Pro, After Effects, Audition, Flash (Proficient)
- 3ds Max, Blender, Unity, Illustrator, Lightroom （Basic)
Achievements
- Developed the campaign theme and advertising execution plan for the Louis Vuitton project.
- Led a team to develop a creative advertising campaign for Heinz Ketchup’s new theme.
- Contributed to advertising production for Huawei’s unreleased electric vehicle ahead of its product launch.
- Independently created a viral branded article achieving 100K+ reads.
- Led an end-to-end advertising campaign for Porsche Beijing, from client negotiation to creative execution and media placement.
Computer Skills
- WPS Office (Proficient)
- Python (Basic)
Soft Skills
- Collaboration & teamwork: Ability to work cross-functionally with creative, account, and media teams.
- Strategic thinking: Ability to translate business objectives into effective media strategies.
- Time management: Capable of managing multiple campaigns and deadlines efficiently.
- Adaptability: Comfortable with fast-paced, data-driven, and ever-changing media environments.
Timeline
Media Planner
Publicis Groupe (One of the Worlds Leading Big Four Advertising Agency Groups)
09.2024 - 08.2025
Social Media Specialist
Youmei Media Co., Ltd. （A Leading Advertising Agency in Beijing）
09.2020 - 09.2022
Master of Arts - Educational Psychology
University of Sydney
Bachelor of Arts - Digital Media
Yunnan Normal University
Exchange Student - Digital Media
Palacký University Olomouc