Ruby GU
Sydney,NSW
Summary
Innovative Producer with 3 years of experience in all aspects of content production. Visionary creator, editor, storyteller and business operations manager with demonstrated to take an idea from concept to delivery to produce entertaining and inspiring pieces. Collaborative in working closely with strategic and creative teams to develop and produce quality video content. Expertise in preproduction logistics, planning, production, custom graphics composition, special effects and asset management.
Overview
4
4
years of professional experience
1
1
Certification
Work History
Director
RRR Boutique Sydney
06.2022 - Current
- Devised and implemented strategies to create new revenue streams and cut operational costs.
- Directed live broadcasts, films and recordings or non-broadcast programming for public entertainment or education.
- Monitored expenditures to mitigate risk of overages.
- Oversaw operations and provided corrective feedback to achieve daily and long-term goals.
- Established departmental performance goals and provided feedback for underperforming areas.
- Identified and approved equipment and elements required for productions.
- Formed strategic partnerships and connected with potential clients to drive business development.
- Conducted meetings with staff to discuss production progress and to attain production objectives.
Influencer
Instagram
01.2020 - Current
- Worked with Cartier, Bulgari, Saint Laurent, Givenchy, Piaget, Emporio Armani, Estee Lauder, Guerlain, Sephora, Jimmy Choo, David Jones, Harrolds, DFS, etc.
- Maintained knowledge of current promotions and product features.
- Live streamed dialogue and events on Weibo, RED, Tiktok and Instagram to optimize interaction and engagement levels.
- Worked with team to achieve sales goals for products.
- Created, curated and managed published content for feed and stories across social media channels.
- Organized and stocked merchandise to keep necessary levels for sales demand.
- Posted testimonials, promotional content and consumer experiences to social media platforms to garner comments and likes.
- Captured daily events in and around [Location] using compelling eye-catching imagery and video content.
- Collaborated with marketing team to create and implement promotional campaigns.
- Maintained clean, organized and professional work environment.
- Maintained social media accounts by keeping content engaging, fresh, educational and entertaining.
- Monitored customer preferences to determine focus of sales efforts.
- Produced relevant product content to reach target customers.
- Communicated product value, quality, and style to educate and entice potential customers.
Associate, Communications APEC
IQ Global
06.2021 - 04.2022
- Engaged in friendly conversation with customer to better uncover individual needs.
- Generated sales reports and presentations for senior management.
- Opened, shelved and merchandised new products in visually appealing and organized displays for optimal sales promotions.
- Prioritized helping customers over completing other routine tasks in store.
- Utilized customer feedback to improve product offerings.
- Answered customer questions about products and services, helped locate merchandise, and promoted key items.
Education
Commerce Accounting Bachelor Degree - Accounting and Financial management
Macquarie University
Sydney, NSW02.2018
Finance Master Degree - International Finance And Economics
University of Sydney
Sydney, NSW12.2019
Skills
- Budget Management
- Campaign Pitching
- Social Media Platforms
- Social Media Trend Analysis
- Content Development
- Content Strategy
- Visual Design
- Verbal and Written Communication
- Issue Resolution
- People Management
- Story Pitching
Certification
Credentialed Community Language Test in Mandarin
Languages
Chinese (Mandarin)
Native or Bilingual
Chinese (Cantonese)
Professional Working
Timeline
Director
RRR Boutique Sydney
06.2022 - Current
Associate, Communications APEC
IQ Global
06.2021 - 04.2022
Influencer
Instagram
01.2020 - Current
Commerce Accounting Bachelor Degree - Accounting and Financial management
Macquarie University
Finance Master Degree - International Finance And Economics
University of Sydney
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