Hi, I’m
Ruby Nguyen
Sydney,New South Wales
Summary
Seasoned Digital Marketing Specialist offering 11 years of related experience, results-driven approach and dedication to achieve remarkable client results. Leads routine operations and special projects for new and established customers. Achievements include developing, revamping and strengthening campaigns to drive revenue growth.
Overview
11
years of professional experience
5
Certifications
Work History
AIKash Marketing Agency
Marketing Director
05.2024 - Current
Job overview
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Coordinated with creative team to generate dynamic marketing content and communication tools for promotional campaigns.
- Devised marketing plans using digital strategies, print advertising, and word of mouth tactics.
- Managed marketing budget for maximium ROI.
- Deployed well-coordinated campaigns, events and public relations strategies to promote brand.
- Built strong relationships with industry professionals and influencers.
- Developed and presented marketing plans and reports to CEO and shareholders.
- Created content and promotional materials to drive engagement and conversions.
Riore Healthcare Corporation
Brand Manager
04.2023 - 03.2024
Job overview
- Created and managed budgets to maximize brand reach and engagement.
- Researched market trends to identify customer needs and preferences for strategic planning.
- Conducted research and analysis to determine brand positioning and messaging.
- Analyzed customer feedback and market trends to make informed decisions about product and brand messaging.
- Spearheaded strategic brand plans for multiple product lines to increase market share and brand awareness.
- Developed and executed branding campaigns to educate target audiences on product features, benefits and values.
Trans Group Electronic Pty. Ltd.
Digital Marketing Specialist
03.2021 - 01.2023
Job overview
- Created and deployed social media content, engaged with target audiences and boosted reach with strategic ad placements.
- Evaluated market trends to stay current on consumer and competitor changes.
- Optimized company website to improve engine ranking, user experiences and conversion rates.
- Implemented new strategies to improve click-through rates and conversion.
- Implemented marketing automation tools to streamline and automate repetitive marketing tasks.
- Managed digital projects from initial concept through final implementation and live monitoring.
- Created social media content with innovative brand messaging to support new product launches.
- Created Pay-Per-Click campaigns to drive targeted traffic to company website.
TV Technology Corporation
Project Officer + B2B Account Executive
01.2016 - 01.2021
Job overview
- Managed project timelines and deliverables using project management tools like Asana, increasing project completion rates by 20%
- Gathered and organized supporting materials for meetings and project updates.
- Developed and maintained project documentation, ensuring all team members had access to the latest information
- Developed and deepened relationships with key stakeholders.
- Improved client retention rates by 15% through proactive relationship management and exceptional customer service
AnyMind Group
Account Management Specialist
06.2014 - 11.2015
Job overview
- Managed and nurtured key accounts, increasing sales by 15% through strategic account planning and relationship building
- Collaborated with sales and marketing teams to develop and implement customer retention strategies
- Analyzed customer feedback and market trends to inform product development and improve customer satisfaction
- Developed and maintained strategic operational processes, streamlining customer experience and adding value to company.
- Collaborated with off-site personnel to verify consistent information accessibility and improve customer experience.
VietJetAir Joint Stock Company
E-commerce Specialist
03.2013 - 06.2014
Job overview
- Managed digital listings on platform Amadeus (as Magento, Unleashed Software), increasing online sales by 25%
- Developed and executed digital marketing campaigns, including social media ads and email newsletters
- Built and maintained a customer database, enhancing customer segmentation and targeting
- Conducted regular site audits to ensure optimal user experience and site performance
- Maintained working knowledge of company products, services and promotions.
- Met or exceeded sales goals and worked as team player in supporting other sales.
Education
University of Technology Sydney
Master of Project Development from Projects And Campaigns
01.2020
University of Western Sydney
Master of Business from Marketing
01.2013
Royal Melbourne Institute of Technology
Bachelor of Commerce from Marketing
01.2011
Skills
- Marketing automation
- Affiliate marketing
- Web 20 savvy
- Pay-per-click advertising
- Customer engagement strategies
- SEO/SEM strategies (SEMrush, Moz, GA4)
- Salesforce, HubSpot, Zoho, Monday, ClickUp CRM
- Mailchimp, Klaviyo e-mail campaigns
- Hootsuite, Social Pilot, Loomly
- Adobe InDesign, Photoshop, Illustrator
Certification
- Generative AI for Digital Marketers
- Google Digital Marketing & Ecommerce Professional Certificate
- Meta Marketing Analytics Professional Certificate
- HubSpot Content Marketing Certification
- SEMrush SEO Toolkit Certification
Languages
English
Vietnamese
Chinese (Mandarin)
Availability
See my work availability
Not Available
Available
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Timeline
Marketing Director
AIKash Marketing Agency
05.2024 - Current
Brand Manager
Riore Healthcare Corporation
04.2023 - 03.2024
Digital Marketing Specialist
Trans Group Electronic Pty. Ltd.
03.2021 - 01.2023
Project Officer + B2B Account Executive
TV Technology Corporation
01.2016 - 01.2021
Account Management Specialist
AnyMind Group
06.2014 - 11.2015
E-commerce Specialist
VietJetAir Joint Stock Company
03.2013 - 06.2014
Royal Melbourne Institute of Technology
Bachelor of Commerce from Marketing
University of Technology Sydney
Master of Project Development from Projects And Campaigns
University of Western Sydney
Master of Business from Marketing
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