Summary
Overview
Work History
Education
Skills
Accomplishments
Languages
Chinese customer and Chinese market
Timeline
Generic

RUI KONG

2 Wests Road Maribyrnong,VIC

Summary

Personable and outgoing Brand Ambassador with [2] years of experience in marketing and sales settings. Expert At representing products and delivering presentAtions to small or large groups. Excellent customer service skills and always up for tackling new challenges.Expert At drawing large crowds, explaining product benefits and using strategic selling tactics to increase revenue. Skilled in public speaking, brand development, brand marketing and customer interaction. Effective at devising promotional events to coordinate with sales and marketing campaigns. Open, friendly and dedicated to building customer base through personal interactions and positive mindset. Results-driven retail management professional determined to exceed company sales goals. Successful at leveraging financial and marketing education to make smart purchasing and merchandising decisions. Forward-thinking in addressing and resolving concerns, optimizing policies and engaging with customers to promote loyalty and drive sales. High-energy Store Manager bringing extensive experience in retail settings. Set and enforced consistent standards to maintain staff satisfaction and meet performance targets. Dynamic relationship-builder with organized nature and sound judgment focused on maximizing team efficiency. Proficient Store Manager dedicated to hiring top-notch sales associates and maintaining smooth, efficient and highly successful store operations. Organized and effective at encouraging staff cooperation and productivity to meet and exceed objectives. Born leader and analytical problem-solver with proven team building and management success. Encouraging manager and analytical problem-solver with talents for team building, leading and motivating, as well as excellent customer relations aptitude and relationship-building skills. Proficient in using independent decision-making skills and sound judgment to positively impact company success. Dedicated to applying training, monitoring and morale-building abilities to enhance employee engagement and boost performance. To seek and maintain full-time position that offers professional challenges utilizing interpersonal skills, excellent time management and problem-solving skills. Strong leader and problem-solver dedicated to streamlining operations to decrease costs and promote organizational efficiency. Uses independent decision-making skills and sound judgment to positively impact company success.

Overview

9
9
years of professional experience

Work History

Store Manager

Liquorland
04.2021 - Current
  • Coached sales associates in product specifications, sales incentives and selling techniques, significantly increasing customer satisfaction ratings.
  • Reviewed and monitored scheduling, purchases and other expenses to maintain quarterly budget.
  • Performed statistical analyses to gather data for operational and forecast team needs.
  • Implemented process improvement to shape organizational culture, optimize procedures for higher efficiency and help company evolve and grow.
  • Delivered positive results by controlling monthly operations budget and limiting financial discrepancies.
  • Supervised guests at front counter, answering questions regarding products.
  • Managed inventory control, cash control and store opening and closing procedures.
  • Completed point of sale opening and closing procedures.
  • Rotated merchandise and displays to feature new products and promotions.
  • Scheduled and led weekly store meetings for all employees to discuss sales promotions and new inventory while providing platform for all to voice concerns.
  • Reconciled daily sales transactions to balance and log day-to-day revenue.
  • Set effective store schedules based on forecasted customer levels, individual employee knowledge and service requirements.
  • Promoted team collaboration, performance and efficiency by fostering healthy environments focused on mutual success.
  • Managed store employees successfully in fast-paced environment through proactive communication and positive feedback.
  • Evaluated suppliers to maintain cost controls and improve operations.
  • Maintained proper product levels and inventory controls for merchandise and organized backroom to facilitate effective ordering and stock rotation.
  • Maintained strong knowledge in handling of perishable products
  • Maximized sales and minimized shrinkage through excellent customer service and adherence to standard practices.
  • Coached sales associates on product knowledge by using wide variety of training tools.
  • Maximized sales by creating innovative visual merchandising displays and store layouts.
  • Developed a successful employee retention plan, reducing staff turnover rates significantly.
  • Managed daily operations to ensure smooth functioning of the store, maintaining a clean, safe environment for customers and employees.
  • Streamlined purchasing processes, negotiating with vendors for better prices and payment terms.
  • Increased store profitability by implementing cost-saving measures and efficient inventory management strategies.
  • Improved customer satisfaction through staff training in customer service and product knowledge.
  • Implemented a loyalty program that boosted repeat business and increased overall sales revenue.
  • Conducted regular performance reviews for staff members, providing constructive feedback and opportunities for growth.
  • Ensured compliance with all applicable laws, regulations, policies by regularly reviewing store procedures and taking corrective measures when necessary.
  • Managed financial aspects of store operations, including budget planning, expense tracking, and accurate record-keeping to maintain fiscal responsibility.
  • Managed inventory control, cash control, and store opening and closing procedures.
  • Assisted with hiring, training and mentoring new staff members.
  • Approved regular payroll submissions for employees.
  • Launched staff engagement, gender diversity and cultural programs in addition to robust reporting tool that increased operational quality.
  • Negotiated price and service with customers and vendors to decrease expenses and increase profit.
  • Reduced operational risks while organizing data to forecast performance trends.
  • Identified and qualified customer needs and negotiated and closed profitable projects with high success rate.
  • Implemented business strategies, increasing revenue and effectively targeting new markets.

Staff

Coles
11.2014 - 04.2021
  • Provided expert administrative support to meet daily requirements and maximize team productivity.
  • Kept physical files and digitized records organized for easy updating and retrieval by authorized team members.
  • Collaborated cross-functionally to efficiently meet project demands and accomplish schedule targets.
  • Planned and coordinated logistics and materials for board meetings, committee meetings and staff events.
  • Answered and managed incoming and outgoing calls while recording accurate messages for distribution to office staff.
  • Remained solutions-oriented in face of complex problems to assist management and overall business direction.
  • Oversaw automated tracking and documentation of data, client correspondence and office operations.
  • Enhanced [retail] operational success through efficient records coordination, supply management and document processing.
  • Produced high-quality documents, spreadsheets and presentations for internal and customer-facing needs using MS Office suite.
  • Followed detailed directions from management to complete daily paperwork and computer data entry.
  • Enhanced collaboration between team members by preparing meeting materials and taking clear notes to distribute to stakeholders.
  • Ordered and distributed office supplies while adhering to fixed office budget.
  • Increased profitability and productivity by minimizing downtime and streamlining quality control procedures.
  • Delivered clerical support by efficiently handling wide range of routine and special requirements.

Brand Ambassador

Jo Traikos, Pernod Ricard Brand Ambassador
01.2019 - 04.2020
  • Researched and organized competitor information using [whisky.com].
  • Planned and organized sampling events by working hand-in-hand with retail store managers and leaders.
  • Set up and broke down promotional booths and tents, talked to potential customers and [international traveler] for successful promotional events.
  • Organized and stocked merchandise to keep necessary levels for sales demand.
  • Provided customer service using extensive knowledge of whisky, cognac, gin and other spirits.
  • Communicated product value, quality and style to educate and entice potential customers.
  • Rang up customers by processing cash and credit payments to complete [$4000] sales transactions on average each day.
  • Increased brand awareness through event marketing, demonstrations, sales and brand promotion.
  • Resolved conflicts and negotiated mutually beneficial agreements between parties.
  • Improved [sales performance ] through consistent hard work and dedication to [Spirits events ].

Education

Master of Accounting - Accounting

Monash University
Melbourne, VIC
10.2018

Bachelor - Business Accounting

Victoria University
Melbourne, VIC
11.2014

Skills

  • Relationship builder
  • Effective Communicator
  • Product Knowledge
  • Promotional Events
  • Brand Awareness
  • Planning and Coordination
  • Supervision
  • Business administration
  • Flexible & Adaptable
  • Sales expertise
  • Liquor, beer and wine knowledge
  • Responsible alcohol service
  • Clear and effective communication
  • Fluency in Mandarin
  • Wine and liquor knowledge
  • Critical thinking
  • Social Media Expertise
  • Marketing And Advertising
  • Maximizing profitability
  • Relationship building and management
  • Merchandising
  • Team Building
  • Customer Response
  • Staff training and development
  • Strategic thinker
  • Product and service sales
  • Operations
  • Financial operations management

Accomplishments

  • Supervised team of 6 staff members.
  • Collaborated with team of 2 in the development of [Martell events ].
  • Resolved product issue through consumer testing.
  • CIMA Associate
  • Managed a store that exceeded company expectations in every category during the Gordon quarter.
  • Successful introduction Local products into store and achieve huge successful!
  • Store sales continuing increase 80% within half year and achieve $1 million sales on one particularly products and implement correct price strategy.

Languages

Chinese (Mandarin)
Native or Bilingual
English
Professional Working

Chinese customer and Chinese market

I am originally from China and have obtained both a bachelor's and a master's degree from Australia. I possess a unique perspective on marketing and economics. I am continuously learning about marketing and economics and combining that knowledge with my work experience to create a new approach on how to attract Chinese customers and expand market share. I made the decision to introduce five specifically Chinese products into my current store and achieved $1 million in sales within six months. I have built a large customer network and established good relationships with many very important business customers."

Timeline

Store Manager

Liquorland
04.2021 - Current

Brand Ambassador

Jo Traikos, Pernod Ricard Brand Ambassador
01.2019 - 04.2020

Staff

Coles
11.2014 - 04.2021

Master of Accounting - Accounting

Monash University

Bachelor - Business Accounting

Victoria University
RUI KONG