Rui Martins

• Sole head of Sales with $12M+ annual rooms budget responsibility.
• Built new segments from the ground up — Inbound (#1 producer $595K), Wholesale (#1 producer $162K), Corporate (two top Consortia producing $96K YTD + secured Toll, Australian Unity, ANZCA, Gallagher for 2026), and Sporting (#1 producer $172K) — with strong OTB through 2026.
• Secured major partnerships including Australian Open (accommodation & experiences), Spring Racing Carnival, 2027 Rugby World Cup, 2025 Melbourne International Jazz Festival, 2025 Spring 1883 Art Fair, among others.
• Drove significant direct revenue uplift through channel optimisation, reducing OTA dependency; delivered OTB through 2026 via Qantas Hotels ($749K) and Luxury Escapes ($700K).
• Partnered daily with the GM and HoDs to shape commercial strategy, performance forecasting, and sales operations.

• Sole commercial lead for two boutique luxury hotels post-refurbishment, driving positioning, segment development and revenue strategy.
• Managed key global luxury consortia partnerships including Virtuoso, Signature, Ensemble, AMEX FHR, VISA Luxury Hotel Collection, Kiwi Collection, Goldman Travel Group, and Abercrombie & Kent.
• Built core commercial segments from the ground up —
  • Corporate: outreach to 245+ companies securing new C-suite and premium business.
  • Entertainment: negotiated contracts with major agencies (TAG, BCD Media & Entertainment, Show Group, Stage and Screen, A-List, Gig Travel) and hosted A-listers including Kate Blanchett and Sabrina Carpenter.
  • Government: secured high-profile delegations, incl. Hungarian Presidential Delegation.
  • Sporting: positioned hotel as first to join AO immersive experiences; strengthened relationships across major sporting portfolios.
  • Luxury leisure / group: represented property at Capella Hotels roadshow, LHW Italian roadshow, Regent Seven Seas Luxury Immersive Experience, Taittinger Family events.
• Forged premium brand partnerships enhancing the hotel’s luxury profile, including Christine Barro, Paspaley, Taittinger, Perrier, and World’s 50 Best Hotels.

• Built the hotel’s full commercial sales framework, including a 4,426-contact CRM and structured lead-management processes.
• Conducted 187 corporate meetings in 270 days, significantly expanding market reach and brand visibility.
• Converted 20+ new corporate accounts, generating $207K+ in contracted revenue.
• Drove $706K+ in confirmed event revenue (excluding Nov–Dec), establishing a strong pre-refurb pipeline.

• Converted 50+ new accounts, generating $2.5M+ in confirmed revenue.
• Secured 4 major corporate contracts valued at approximately $4M in pipeline revenue.
• Expanded the business across key B2B verticals including Sporting, Tech, Legal, and Education sectors.

• Conducted ongoing market intelligence and executed structured lead-follow-up to support BD pipeline growth.
• Consistently achieved weekly and monthly sales activity KPIs.
• Played a key operational role during the Brazilian National Soccer Team’s 10-day World Tour stay.

Hotel Arts Barcelona (Ritz-Carlton), Spain — 2011–2014

• Sole operational contact for 3,500+ m² of C&E events, delivering high-level VIP and delegation service.
• Served simultaneously as Guest Services Supervisor and Manager on Duty, leading 20+ staff across front-of-house operations.

Kempinski Ishtar Dead Sea, Jordan — 2010–2011

• Managed GHA loyalty operations; authored an SOP later adopted group-world wide.
• Supported luxury front-office management functions within a major international resort.

Tivoli Hotels & Resorts, Portugal — 2009–2010

• Developed a proactive outreach strategy for Portuguese professional football teams, achieving top departmental performance ratings.