Ruiheng Wang

As a Game Operation Planner in NetEase, I performed elaborate analysis on user behavior and market demand, and develop marketing plan to improve user experience and business performance. At Alibaba, I focus more on brand strategy and campaign management. I used data analysis to understand market performance and customer demand, which helped me develop effective marketing plan. It also helped us serve our customer better, and measure our marketing performance. I love to work with cross- functional team to execute multi-channel marketing campaign. It has been very effective in both acquiring and converting customers. I am customer-centric and really interested in the health care industry. I am excited to apply my previous experience to increase the awareness of City Fertility, promote its growth, and provide high-quality fertility services to more people. I believe I am the right person for this role and the company. My analytical and creative mind will be an asset.