Summary
Overview
Work History
Education
Skills
Hobbies and Interests
Accomplishments
Interests
Timeline
Generic

Rukshan Lawrence

Charlemont

Summary

Engaging professional who enjoys working in a challenging and stimulating environment, with a combination of well-developed skills and experience in all aspects of financial, management, marketing and data driven analytics to enable commercial & business insights to influence business decisions and performance improvements. Team player, with excellent communication skills and perseverance inspiring teams to problem-solve, excel, building strong financial awareness and analytical insights creating value across industries and organizations.

Experienced with delivering strategic consulting services to enhance client business operations. Utilizes in-depth industry knowledge and analytical skills to identify and implement effective solutions. Track record of building strong client relationships and driving measurable results.

Overview

24
24
years of professional experience

Work History

Consultant (Freelance)

SKETCH Australia
03.2025 - Current
  • Company Overview: www.sketchaustralia.com.au
  • Assisted the company with a Market Analysis to identify new markets and customer segments.
  • Develop a growth strategy and road-map for expanding product lines or entering new geographic areas.
  • Analyze competitors to define Sketch Australia’s differentiation and unique value proposition. Refine brand messaging to resonate with target audiences.
  • Distinguish Cost Optimization areas to reduce expenses and wastage with no compromise on quality.
  • Identify sales channels where the company can maximize revenue by undertaking an analysis of instore and online traffic and it’s correlation to revenue generation or customer conversion (awareness to usage) and help the company to target the best times to run promotions and adverts instore and online.

Consultant / Lead

Stax Inc.
04.2007 - 02.2025
  • Company Overview: www.stax.com
  • Providing high level strategic, operational advice and working together with Management in developing objectives and measures leading to strategic roadmaps and plans considering organizations’ resources such as staff, assets, financial resources, facilities and information on how best to maximize them to achieve optimum results
  • Conduct work-studies to understand organizational systems and structures, evaluate any shortcomings and propose solutions/recommendations that fit and align with operational effectiveness and efficiency at all levels of the organization
  • Preparing recommendation reports, presentations, materials and workshops with management and help and guide implement changes where necessary to resolve problems and conduct post- implementation audits to ensure their success and failures, and revise methods and procedures that are required for corrective-action.
  • Tasks include:
  • Carrying out research, data collection and analyses to understand the organizational environment and its operations internally and externally
  • Conduct research and analyses to understand political, legal, economic, social and technological environmental changes that affect the organization and its operations, and prepare guidelines and documents including financial reports and budgets to help management and staff to continuously improve overall performance
  • Interview key stakeholders to understand their complex issues, initiatives, and perspectives to assess how best they can be addressed, taking all information into consideration through formation of hypotheses, and assist in the implementation process through reports and correspondence
  • Developing financial and marketing forecast and models to determine financial and economic feasibility of organizational plans and projects and continuously improve and modify them to best work within organizational systems creating the best VFM returns in the long-term
  • Ensuring that assigned business analysis, plans and activities are implemented within agreed timeframes and cost parameters, and measure the success of solutions conducting gap analysis where there are deviations from plans, and revisiting them to minimize losses to financial and other organizational resources
  • Working together with key stakeholders in negotiations, forums, and seminars, that are key for organizational growth across the board, and externally in public conventions to sphere action and interest.

Analyst, Financial Advisory Services

PricewaterhouseCoopers
01.2003 - 03.2007
  • Managed work individually or as part of a team in Due Diligence, Mergers and Acquisitions and in building a network of potential clients in the Mercantile and Government sector for PwC.
  • Worked alongside International Experts on donor funded projects by the ADB and World Bank while actively managing project objectives.
  • Collaborated with teams in Government entities to identify and re-engineer some of the work processes to ensure that best practices were followed, especially in the utilities and financial sector.
  • Played a Financial Advisory role and undertook financial and data analysis to provide clients with key outcomes and insights for business decisions.
  • Management of confidential, high profile customer details and organizational information with the highest respect and confidentiality to ensure that high standards of transparency are met.
  • Attend management meetings and contribute towards improvement of the Financial Advisory Division.
  • Provide ongoing support, feedback and guidance to other team members in relation to skills and knowledge to manage challenging demands of clients.

Trainee Accountant, Assurance and Business Advisory Services

PricewaterhouseCoopers
01.2001 - 03.2003
  • Attend all work in the field of auditing for the partners on the true & fair view of clients’ financial statements.
  • Awarded the opportunity within a short span of time to gain exposure to different industries in both Private and Government sectors in undertaking audits and related work.
  • Lead in some of the most complex audits in the Government Financial sector and Private Sector generating revenues in excess of USD 100Mn per year.

Education

MBA -

Edith Cowan University

BBA - Management and Marketing Majors

Edith Cowan University

DipFM – Association of Chartered Certified Accountants -

ACCA
UK

Skills

  • Executive leadership and management
  • Critical thinking
  • Stakeholder management and engagement
  • Change Management
  • Time Management
  • Learning and development
  • Diversity and Inclusion
  • Business acumen
  • Agile, flexible and adaptable
  • Navigating through ambiguity
  • Attention to detail
  • Collaboration
  • Software Proficiency
  • Microsoft power user
  • Sawtooth
  • SPSS
  • Teams
  • Problem-solving
  • Team leadership & development
  • Client relationships
  • Integrity and honesty
  • Analytical thinking
  • Strategic planning
  • Customer relationship management
  • Project leadership
  • Time management
  • Client engagement
  • Work Planning and Prioritization
  • Continuous improvement
  • Client rapport
  • Project management
  • Quality assurance
  • Analysis & evaluation
  • Business analysis
  • Best practices implementation
  • Organizational development
  • Process improvement
  • Staff management
  • Cultural awareness
  • Research and development
  • Data analytics
  • Multitasking and organization
  • Team collaboration
  • Stakeholder engagement
  • Verbal and written communication
  • Training and development
  • Financial modeling
  • Market research and analysist
  • Reporting writing
  • Relationship building
  • Active listening

Hobbies and Interests

Fitness, Self-improvement, Friends and family, Travelling

Accomplishments

  • Selected for a team of professionals and industry experts to work on the biggest privatization deal in the Insurance Sector of Sri Lanka.
  • Leading an engagement for a consortium of investors on a feasibility study on investment deal of a 5000-acre teak plantation including assessment of cash-crops for cashflow management and sustaining the business through 25-year growth trajectory.
  • Leading a financial feasibility engagement for a leading Healthcare-IT Solutions company in Sri Lanka in assessing the best mix to maximize revenue and returns under different trade-off analyses.
  • Managing teams of trainees in various audits to ensure that the financial statements were prepared to reflect a true and fair view and according to the Accounting Standards within the banking sector.
  • Audit report writing for company director boards and training and grooming juniors to take up challenges during Audit engagements (monthly accounts preparation, variance analysis in support of monitoring and control of KPIs).
  • First Social secretary at PricewaterhouseCoopers to organize social activities, networking events and workshops for the staff members to improve teamwork, interpersonal skills and client servicing needs.

Interests

  • Enjoy participating in [activity] for overall physical and mental well-being
  • Exploring famous landmarks, historical sites, and cultural attractions in a new destination
  • Tech enthusiast, passionate about exploring the latest advancements and innovations
  • Swimming

Timeline

Consultant (Freelance)

SKETCH Australia
03.2025 - Current

Consultant / Lead

Stax Inc.
04.2007 - 02.2025

Analyst, Financial Advisory Services

PricewaterhouseCoopers
01.2003 - 03.2007

Trainee Accountant, Assurance and Business Advisory Services

PricewaterhouseCoopers
01.2001 - 03.2003

BBA - Management and Marketing Majors

Edith Cowan University

MBA -

Edith Cowan University

DipFM – Association of Chartered Certified Accountants -

ACCA

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