RUMASHA NISSANKA
melbourne,VIC
Summary
Dynamic professional with a proven track record in managing successful campaigns and driving revenue growth. Committed to leveraging skills to enhance organizational performance and achieve strategic goals.
Overview
6
6
years of professional experience
1
1
Certification
Work History
Social Media Marketing Manager
RSN Digital
Burwood, VIC
06.2023 - Current
- Managed and expanded client social media accounts on Facebook, Instagram, TikTok, and LinkedIn, resulting in increased engagement and enhanced brand visibility.
- Conducted comprehensive social media audits and competitor analyses to identify and leverage growth opportunities.
- Developed and executed digital marketing strategies aligned with client business objectives.
- Planned, launched, and optimized SEM campaigns, including search, display, and remarketing to increase traffic and conversions.
- Monitored key SEM metrics, such as CTR, CPC, and conversion rates, ensuring strong ROI.
- Created and managed targeted email marketing campaigns via Mailchimp, improving audience segmentation and tracking performance metrics.
- Achieved improved email performance with high open and click-through rates through targeted messaging.
- Analyzed performance data using Google Analytics, Google Ads, and Meta Business Suite, delivering detailed reports.
Digital Marketing Executive
Digital X
01.2022 - 01.2024
- Manage and optimize digital advertising campaigns for clients across Google Ads, Facebook Ads, and LinkedIn Ads.
- Planned, executed and optimized campaigns on Meta and Google Ads to achieve target KPIs.
- Managed SEO and SEM campaigns, improving website traffic and ranking for key terms.
- Developed and executed email marketing campaigns to nurture leads and drive conversions.
- Monitored and analyzed key performance metrics using tools such as Google Analytics and social media insights to evaluate campaign effectiveness and make data-driven decisions.
- Developed comprehensive digital marketing strategies to enhance brand visibility and engagement.
- Managed social media accounts on Facebook, Instagram, TikTok, and LinkedIn to enhance brand awareness and engagement.
- Engaged with online community, addressing queries and fostering relationships to strengthen brand presence.
- Collaborated with cross-functional teams to ensure alignment and successful project execution.
- Applied negotiation skills to secure favorable terms during client discussions and contracts.
- Leveraged problem-solving skills to identify issues and develop effective solutions.
Digital Marketing Executive
IMART Advertising
<ul>
<li>Planned and executed digital marketing campaigns across Meta Ads and Google Ads to drive traffic, leads, and conversions.</li>
<li>Monitored and optimized paid campaigns to enhance performance metrics including CTR, CPC, and ROI.</li>
<li>Managed social media platforms including Facebook, Instagram, TikTok, and LinkedIn to boost audience engagement and enhance brand visibility.</li>
<li>Developed and implemented SEO strategies, improving website ranking and organic traffic.</li>
<li>Analyses campaign performance using Google Analytics, Google Ads, and Meta Business Suite, providing regular reports and insights to management.</li>
<li>Managed email marketing campaigns, including audience segmentation, campaign design, and performance tracking.</li>
<li>Conducted market research and competitor analysis to identify new growth opportunities.</li>
</ul>
10.2020 - 10.2022
- Planned and executed digital marketing campaigns across Meta Ads and Google Ads to drive traffic, leads, and conversions.
- Monitored and optimised paid campaigns to enhance performance metrics including CTR, CPC, and ROI.
- Managed social media platforms including Facebook, Instagram, TikTok, and LinkedIn to boost audience engagement and enhance brand visibility.
- Developed and implemented SEO strategies, improving website ranking and organic traffic.
- Analysed campaign performance using Google Analytics, Google Ads, and Meta Business Suite, providing regular reports and insights to management.
- Managed email marketing campaigns, including audience segmentation, campaign design, and performance tracking.
- Conducted market research and competitor analysis to identify new growth opportunities.
Education
Master of Commerce - Business Management
Deakin University
Australia11-2024
BA(Hons) - International Business Administration
Middlesex University
UK02-2024
Certificate In Digital Marketing -
Asai Pacific Institute Of Digital Marketing (APIDM)
Colombo, Sri Lanka01-2023
Advanced Diploma Of Business Management & Foundation of Business -
Edith Cowan College (ECU)
Perth, Western Australia01-2021
G.C.E Ordinary Level Examination -
Bandaranayake College
Mirigama, Sri Lanka01-2018
Skills
- Social media management
- Digital marketing
- Content creation
- SEM optimization
- Email marketing
- Google Analytics
- Strategy development
- Data-driven insights
- Time management
- Team collaboration
- Problem solving
- Communication skills
Certification
- The Fundamentals of Digital Marketing, Google
- Content Marketing, HubSpot Academy
- Inbound Marketing, HubSpot Academy
References
Available upon request
Timeline
Social Media Marketing Manager
RSN Digital
06.2023 - Current
Digital Marketing Executive
Digital X
01.2022 - 01.2024
Digital Marketing Executive
IMART Advertising
10.2020 - 10.2022
Master of Commerce - Business Management
Deakin University
BA(Hons) - International Business Administration
Middlesex University
Certificate In Digital Marketing -
Asai Pacific Institute Of Digital Marketing (APIDM)
Advanced Diploma Of Business Management & Foundation of Business -
Edith Cowan College (ECU)
G.C.E Ordinary Level Examination -
Bandaranayake College