Summary
Overview
Work History
Education
Skills
Affiliations
Languages
Accomplishments
Certification
References
Timeline
Generic

Rupjit Roy

Sydney,NSW

Summary

Highly versatile creative lead with extensive experience in strategic content development, creative direction, client partnership management, and expert copywriting across digital, print, and brand. Proven ability to lead passionate, creative teams and deliver high-performing solutions across multiple platforms. I have led brand and content initiatives for top global clients, including AWS, British Council, Comviva, Infosys, Karix, MoEngage, GreyOrange, CRY, Tata Communications, and Vivo, among others.

Overview

15
15
years of professional experience
1
1
Certification

Work History

Creative Program Lead

Archetype
10.2021 - 06.2025
  • Strategic Content & Creative Leadership: Developed and executed high-impact strategies and campaigns across marketing, social, digital, web, print and brand, crafting compelling narratives and creative copy to drive engagement and measurable results.
  • LinkedIn Partnership & Client Content Strategy: Spearheaded Archetype's partnership with LinkedIn, directly managing relationships with 20+ LinkedIn partners and customers (across APAC region) to develop strategic content and creative solutions (carousels, doc ads, case studies, video scripts, animated videos) aligned with their specific objectives and needs, ensuring high-performing content and editorial excellence.
  • End-to-End Project & Client Management: Managed full project lifecycles from creating and delivering strategic presentations to brief communication, creative team direction, ensuring on-time quality solution delivery and client delight.
  • Team Leadership & Creative Direction: Led and mentored a diverse team of writers, designers, and videographers, fostering a creative, inclusive work culture and delivering high-quality creatives with rapid turnaround.
  • Expert Copywriting: Crafted compelling copy for diverse platforms, including digital and print ads, comic strips, video scripts, blogs, website/landing pages, reports, and case studies, ensuring editorial excellence through meticulous editing and proofreading.
  • Strategic Creative Vision & Problem Solving: Provided strategic creative vision for captivating narratives and utilized strong organizational and problem-solving skills to overcome project challenges.
  • Key Achievements – 2024-25
  • Led strategic content development for 20+ LinkedIn partners, delivering high-performing creative solutions and ensuring editorial excellence.
  • Developed the branding, content and design strategy for India's Auto Components Manufacturers Association that hosted the Auto Expo in January 2025. The branding and content took over the city of Delhi including metros, buses, all leading newspapers, magazines and hoardings for an entire month.
  • Developed British Council's Gender Report in Arts and Culture sector, including editing the final content, finalizing the print design and overseeing the translation of the 35 page report in 4 regional languages for maximum circulation.

Senior Creative Writer

Netprophets Cyberworks
06.2015 - 09.2021
  • Developed and implemented content strategies for diverse clients across industries, focusing on digital marketing, branding, and sales-driven communication.
  • Led content creation for full-scale digital marketing campaigns, including organic and paid content across Facebook, Instagram, YouTube, LinkedIn, and Twitter.
  • Designed creative messaging for video scripts, brand slogans, taglines, and internal corporate communications.
  • Built engaging pitch presentations, integrating advertising strategies, design concepts, and market insights.
  • Wrote technical documents such as RFPs, user manuals, and software documentation, ensuring clarity and compliance with industry standards.
  • Managed cross-functional teams of designers, writers, videographers, and analysts, ensuring high-quality execution of campaigns.
  • Key Achievements
  • CRY (Child Rights & You): Managed content and design revamp for digital campaigns, driving over USD 700,000 in global donations with an average ROI of 10:1.
  • Magic Marks: Oversaw content and digital marketing for India's largest engineering e-learning platform, boosting course sales across South Asia.
  • Salaam Baalak Trust: Increased donor base by 50% through an innovative digital content strategy, achieving an ROI of 3:1.
  • Website & App Projects: Led content strategy for brands like TCIL (India's top logistics firm and Magic Billion (e-learning platform for engineering students).

Technical Communications Specialist

Tata Consultancy Services
01.2010 - 06.2015
  • Conducted corporate communication training for 1,000+ associates, covering email writing, technical documentation, and client communication.
  • Created internal communications, training mailers, and HR content, enhancing associate engagement.
  • Developed user manuals, installation guides, and telecom documentation, ensuring clarity and accessibility for diverse audiences.

Education

Bachelor of Engineering -

Manipal Institute of Technology
India
07-2009

Skills

  • Content strategy
  • Creative direction
  • Copywriting
  • Project management
  • Brand strategy
  • Team leadership
  • Editorial oversight
  • Client relationship
  • Digital marketing
  • Team management

Affiliations

  • Obtained a 4-year Fine Arts Degree while in junior school

Languages

English
Native/ Bilingual
Hindi
Full Professional
Bengali
Native/ Bilingual

Accomplishments

  • For my efforts in leading Archetype's content and creative partnership with LinkedIn, Archetype was awarded the Best New Partner in 2022 by LinkedIn.

Certification

  • LinkedIn Marketing Fundamentals
  • LinkedIn Marketing Strategy

References

References available upon request.

Timeline

Creative Program Lead

Archetype
10.2021 - 06.2025

Senior Creative Writer

Netprophets Cyberworks
06.2015 - 09.2021

Technical Communications Specialist

Tata Consultancy Services
01.2010 - 06.2015

Bachelor of Engineering -

Manipal Institute of Technology

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Rupjit Roy