Summary
Overview
Work History
Education
Accomplishments
Timeline
Generic

RUSHABH SANGHAVI

Chief Commercial Officer In E-Commerce, Retail, DTC
Blackburn South,VIC

Summary

Accomplished customer-focused, commercially minded retail executive with 12+ years of international experience leading P&L with remit spanning Marketing, Merchandising (Buying, Design, Planning) and Supply Chain functions in hyper-growth startup, scale-up as well as enterprise retail environments. Proven experience driving growth and operational excellence scaling businesses from 0 to 100M AUD. Impact focused, empathy driven people leader with experience leading large, multi-faceted, high-calibre teams with Commercial/Business, Creative and Operational talent.



Overview

14
14
years of professional experience
5
5
years of post-secondary education

Work History

Chief Commercial Officer

Brosa Design Pty Ltd
Melbourne, Australia
02.2018 - 12.2022
  • Brosa is a digital-first vertically integrated retailer and is the fastest growing brand in the home and furniture category in Australia. It was acquired by Kogan (ASX: KGN) in Dec 2022.
  • Member of executive team reporting as furniture brand of choice for urban Australians growing annual revenue by 5x from 1 to 100M AUD. This was done through re-imagining brand’s look and feel, revamping merchandise strategy as well as expanding and reconfiguring our marketing channel mix.
  • Repositioned and established Brosa as furniture brand of choice for urban Australians growing annual revenue by 5x from $15 Million to $75 Million AUD. This was done through re-imagining brand’s look and feel, revamping merchandise strategy as well as expanding and reconfiguring our marketing channel mix.
  • Re-hauled merchandise strategy and pivoted from long tail driven made to order catalog (~8000 SKUs) of traditional designs to sharp curated range (~1500 SKUs) of ready to ship on-trend designs.
  • Continuously evolved pricing and promotional strategy to stay in line with market demands driving growth in gross margin of 4x in 4 years in times of unprecedented supply chain cost pressures.
  • Consolidated manufacturing base and deepened partnership with core set of manufacturing partners to enable a blended made to order + made to stock program that contributed to revenue growth with lead time for customers reducing from 12 to 4 weeks with 45 days of inventory holding and enabled through extended credit terms.
  • Led Brand Refresh project working with leading creative agencies to enable us to craft brand value proposition and look and feel that was aligned to talking to 25-45 year old Urban Australians and roll out across all customer touch points.
  • Increased brand awareness by > 2x through a comprehensive influencer marketing program working with renowned celebrities including Anna Heinrich and Diana Chan coupled with strategic brand activations including sponsorship of the Melbourne Food and Wine Festival 2022.
  • Setup an in-house digital marketing function with SEO, SEM, Email and Social Media. Grew sessions from 250k/month->1.3M/month keeping CVR steady.
  • Built a high-performing 50+ member team spanning Marketing (Brand + Performance), Category/Merchandising, Buying, Planning, Sourcing, Quality and Visual Merchandising based in Melbourne, China, India, Russia, and Philippines.

Director - Private Labels

Flipkart Internet Pvt Ltd
Bangalore, India
04.2017 - 02.2018
  • Flipkart is India’s largest online retailer with revenues of $10B+ and was acquired by Walmart NYSE:WMT in 2018.
  • Successfully launched a private label “Perfect Homes by Flipkart” in 6 months and led it to be the largest furniture brand on Flipkart with 30% share in operating categories and annual revenues of $20M in the first year.
  • Setup brand look and feel, product catalog and manufacturing base.
  • Devised and implemented India’s first furniture durability certification- “FurniSure” working with cross-functional internal teams (Marketing, Category, Operations) as well as external stakeholders (Suppliers, Quality Certification Agencies).
  • Led a 15-member team across Brand Management, Buying and Design, Sourcing and Quality.

Vice President - Category Management

Urban Ladder Home Decor Solutions Pvt Ltd
Bangalore, India
10.2012 - 03.2017
  • Urban Ladder is the fastest growing furniture brand and pioneer in ecommerce in India. It was acquired by Reliance Industries NSE: RELIANCE in 2020.
  • Member of founding team reporting to CEO and Founder, leading Category Management/Buying (Range, Pricing, P&L), Product Design and Development, Consumer Research, Sourcing, Quality and Planning functions.
  • Grew the product portfolio from 40 SKUs -> 4000+ SKUS; $50 Million USD/Annum.
  • Managing annual buying budget of $20 Million USD/Annum, drove down inventory holding from 100+ days to 45 days while improving availability of bestsellers by implementing TOC with Goldratt Consulting.
  • Built global sourcing network of 60+ partners in 7 countries with capabilities spread across all key furniture and décor categories.
  • Scaled team from only 2 quality inspectors and 1 designer to ~60 strong (8 direct reports) across Buying, Design, Sourcing (Further divided by geography), Inventory Planning, Quality and Purchase.

Co-Founder and COO

Stiff Collar Apparels Pvt Ltd
Mumbai, India
12.2011 - 10.2012
  • The Stiff Stiff Collar is a direct-to-consumer apparel brand focussing on shirts for men
  • Founded company in 2010 including defining value proposition, products and supply chain as well as Marketing strategy.
  • Raised funding angel funding of $200,000, built team, and ran operations for 10 months growing revenue from 0->$1M/Annum

Marketing Manager

ACK Media Pvt Ltd
Mumbai, INDIA
02.2009 - 12.2011
  • ACK Media owns the rights to the oldest publisher of Children's content in India with a legacy dating back to 1967. It was acquired by Future Group (NSE: FRETAIL) in 2011.
  • Leadership position reporting to CEO and leading a team of 7 spread across Marketing, Business Development (Corporate Sales, Ad Sales, School Sales) and New Media.
  • Managed and drove multiple product launches over my tenure including Amar Chitra Katha (Relaunch) and drove the POS (10000+) Visibility Plan, Alliances, Ad Sales, Subscriptions Sales, Events, PR.
  • Setup institutional and ad sales business and delivered revenue of INR 20 Million in the first year.
  • Led all PR initiatives and relationships. PR worth INR 16 Million in FY 2010-11.

Education

MBA - Marketing

Institute of Management Technology
Ghaziabad, India
07.2006 - 03.2008

Bachelor of Engineering - Computer Engineering

Vidyalankar Institute of Technology
Mumbai University, India
09.2001 - 05.2005

Accomplishments

    Inside Retail Australia's Top 50 people in E-Commerce 2022

Timeline

Chief Commercial Officer

Brosa Design Pty Ltd
02.2018 - 12.2022

Director - Private Labels

Flipkart Internet Pvt Ltd
04.2017 - 02.2018

Vice President - Category Management

Urban Ladder Home Decor Solutions Pvt Ltd
10.2012 - 03.2017

Co-Founder and COO

Stiff Collar Apparels Pvt Ltd
12.2011 - 10.2012

Marketing Manager

ACK Media Pvt Ltd
02.2009 - 12.2011

MBA - Marketing

Institute of Management Technology
07.2006 - 03.2008

Bachelor of Engineering - Computer Engineering

Vidyalankar Institute of Technology
09.2001 - 05.2005

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RUSHABH SANGHAVIChief Commercial Officer In E-Commerce, Retail, DTC