Detail-oriented and data-driven Pricing Analyst with 16 years of experience in developing pricing strategies and conducting market analysis to maximise profitability and competitiveness. Adept at using analytical tools and software to assess pricing trends, customer behaviour, and competitor positioning. Skilled in performing modelling, reporting, and forecasting to support strategic decision-making. Strong communicator with the ability to collaborate cross-functionally and influence senior leadership on pricing recommendations. Committed to driving value through data insights and optimising pricing strategies to achieve business goals.