Ruth Chapman
Sydney
Summary
With over 20 years of marketing experience, I have a strong focus on digital marketing for the past 12 years. My diverse skill set has been shaped by in-house and agency roles for both global and local brands. I started my career in PR and have since developed a deep understanding of integrated marketing, brand management, and strategic communications. I am passionate about the measurable impact of digital marketing and excel at creating data-driven strategies that deliver results. Known for my creativity, adaptability, and strong writing skills, I constantly seek innovation and clarity in the ever-evolving digital landscape. My career journey has provided me with broad exposure, including securing government funding for NGOs and leading projects in packaging, advertising, and trademarks. This has made me a versatile and insightful marketing professional.
Overview
16
16
years of professional experience
Work History
Group Managing Director
Vine Digital
10.2022 - Current
- As Group Managing Director of a boutique search-focused digital marketing agency, with offices in Sydney, Auckland and Dublin
- I lead the strategic direction, operational management, and growth of the business
- My role encompasses overseeing cross-functional teams across SEO, paid media, content, and web development to deliver measurable results for clients
- I work closely with key stakeholders to develop innovative digital strategies, ensure service excellence, and drive client retention and revenue growth
- With a hands-on leadership style, I mentor emerging talent, and ensure our agency remains agile and ahead of evolving industry trends
- My focus is on combining data-driven decision-making with creative problem-solving to scale client success and agency impact
Key Accounts Manager
Vine Digital
08.2017 - 09.2022
- Progressed from Account Manager to Key Account Manager at Vine Digital, leading client relationships, digital strategy, and campaign performance
- Managed end-to-end website development projects and conducted user experience analyses to enhance visitor engagement
- Regularly presented digital performance insights to clients and tailored strategies based on data-driven ROI
- Oversaw internal teams to ensure timely, high-quality deliverables
- Developed custom reports and analyzed data from Google Analytics to monitor and optimize SEO, AdWords, and social media campaigns across various industries
Senior Digital Account Manager
Titan Digital
02.2016 - 08.2017
- At Titan Digital I was employed as a Digital Account Manager for the Small/Medium business division
- My primary function was to act as a spokesperson for Titan Digital showing clients how their digital campaigns were offering a return on investment, while also identifying opportunities to grow their digital marketing
- My role required exceptional people skills, good organization, a great all-around knowledge of all of the various aspects of digital marketing, as well as the analytical skills to analyze a business situation and provide a digital solution to offer a return on investment to our clients
- In September 2016, I was commissioned to move over to build and establish the Sydney office of Titan Digital, a new market for the company
- This role required strong organisation and process creation skills as well as adaptability due to working across multiple time zones as I managed clients in Sydney, Perth, ACT, British Columbia, South Africa and London
Account Manager
ROI Digital
02.2015 - 01.2016
- Served as the primary point of contact for clients, ensuring satisfaction, profitability, and high-quality service delivery
- Managed day-to-day client communications, conflict resolution, and compliance, while developing strong relationships and in-depth knowledge of client brands and industries
- Oversaw the execution of strategic deliverables and project management, including web builds, to meet quality standards and ROI
- Drove account growth through effective sales planning, contract management, renewals, and up-selling of services
Marketing Coordinator
Duram Paints Pty (Ltd)
06.2011 - 01.2015
Assistant Account Executive
Luxury Brands
05.2010 - 01.2011
Marketing Assistant
Foodbank Cape Town
03.2009 - 12.2009
Education
Business Science Honours Degree - Marketing
University of Cape Town
Certificate - Public Relations
Varsity College
01.2004
Skills
- Digital transformation
- Client relationships
- Strategic planning
- Digital marketing
- Social media marketing
- Marketing campaign development
- Marketing analytics
- SEO optimization
- Web analytics
LNGG
English
Timeline
Group Managing Director
Vine Digital
10.2022 - Current
Key Accounts Manager
Vine Digital
08.2017 - 09.2022
Senior Digital Account Manager
Titan Digital
02.2016 - 08.2017
Account Manager
ROI Digital
02.2015 - 01.2016
Marketing Coordinator
Duram Paints Pty (Ltd)
06.2011 - 01.2015
Assistant Account Executive
Luxury Brands
05.2010 - 01.2011
Marketing Assistant
Foodbank Cape Town
03.2009 - 12.2009
Certificate - Public Relations
Varsity College
Business Science Honours Degree - Marketing
University of Cape Town
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