RUTH JACOB
Sydney,NSW
Summary
Highly motivated sales and marketing professional with extensive marketing and sales experiences with a track record of driving increased sales with a solid background in media relations, partnerships and events. Marketing specialist with comprehensive background in sales strategies and marketing initiatives. Known for delivering impactful marketing campaigns and fostering productive team collaboration. Recognized for adaptability and results-driven approach in dynamic environments.
Overview
10
10
years of professional experience
Work History
Sales and Marketing Specialist
Guardsman Australia
02.2023 - Current
- Increased brand awareness by creating engaging social media content and managing online platforms.
- Streamlined internal processes for improved efficiency, leading to higher productivity within the sales team.
- Managed key account relationships, resulting in increased repeat business and long-term loyalty among clients.
- Provided written and oral feedback on market conditions, goal attainment and performance appraisals.
- Collaborated with leadership to identify marketing and communication needs for team and stakeholders.
- Mentored junior team members, providing guidance on best practices in sales and marketing techniques.
- Collaborated closely with design teams on advertising collateral development, ensuring consistent messaging across various channels.
- Created informative product presentations and conducted training sessions for both internal staff and external partners.
- Created content for marketing material such as advertisements, POS items and website.
- Planned and managed budgets for marketing campaigns and activities, resources are allocated effectively to attain desired outcomes while improving costs.
- Developed brand strategies that align with organisation guidelines, goals, projects and target audience.
- Coordinated promotional campaigns and preparing post campaign performance analysis reports.
Sales and Marketing Coordinator
Cambridge Clothing
10.2021 - 02.2023
- Handled all 5 brand while generating an average of 55% increase in weekly sales
- Worked with design teams to develop marketing strategies
- Maintained communications with vendors and designers
- Prepared detailed marketing plans
- Tracked results of in-store and online marketing efforts
- Handled customer service issues such as sales, returns and item request
- Assisted Marketing Manager in development and monitoring of marketing budget
- Guided the team with social media posts
- Analyzed clients and opportunities to target marketing on areas that will realize best ROI
- Developed and implemented strategic social media marketing plans for all 5 brands under Cambridge Clothing
- Created marketing strategies, themes, and messaging content
Intern - Market Planning and Strategy Project
Western Sydney University
05.2021 - 12.2021
- Preparing client-based marketing plans
- Pulling together long tern strategies for recruitment across Undergraduate and Postgraduate course offerings
- Conducting research to ensure the team has a comprehensive audience profile
- Competitor research sweep of website and offerings
- Lead analysis
- Identified, implemented and enhanced marketing strategies by accounting for factors such as organizational objectives, market trends and costs
Senior Fashion Consultant
Cambridge Clothing
06.2021 - 09.2021
- Managed entire shopping experience for client, putting together outfits and providing personalized style tips.
- Performed sales duties in our retail space in Myer and David Jones, including POS, Visual merchandising, Maintaining stock and Product knowledge
- Operated POS system with 100% accuracy without zero mistakes
- Maintained 30% cross-selling rate, beating store KPI target by 45%
Inventory Assistant
Hello Fresh
07.2020 - 07.2021
- Maintaining and updating records, while also reporting discrepancies between physical counts and computer records
- Counting materials, equipment and supplies that are in stock
- Compiling balance, price and cost reports
- Manual handling, picking, and packing and dispatch of customer orders
Fundraiser , Team Leader
WaterAid Australia
10.2020 - 03.2021
- Describing the work of the charity in detail to individuals
- Promoting the charity and its goals and coached, trained and managed a team of 6 people
- Achieved individual & team target and exceeded monthly sales growth by 45%
- Remotely assisted on direct marketing campaigns for the organization
- Provided team members with timely feedback for a better quality in service
- Resolved escalated issue for better service delivery
Sr. Client Relationship /Brand Strategy Consultant
Blue Square Consultants (BSC)
09.2016 - 08.2019
- Holistic knowledge in the field of tourism and experience in every stage of creating and implementing campaigns
- Managed Sales and Operations for Destination Management Companies like Australia and Beyond Holidays, WildTrek Safaris – Kenya and Iceland Travel while also handling Marketing and Public Relations for brands like Ethiopian Airlines, Kenya, and Thailand Tourism Boards
- Strategizing and execution of sales plan along with creation and updating of all India database of the travel fraternity
- Exceeded KPIs by 45% - 50% for the financial year 2018 & 2019
- Responsible for building trade relationship consistency and ensure strategic growth of the product
- Responsible for creating a meeting feedback and keeping the clients updated with the latest development in the trade on a monthly basis
- Worked alongside coworkers and supervised Adhoc projects for various Tourism Boards, DMC's and Hotel brands with the organization (Kenya & Thailand Tourism boards, Kenyan DMC's and Palladium group of hotels Ibiza and Tenerife islands)
- Coordinate brand campaigns and activations, spanning on-network, digital and social channels
- Assist in the development of creative briefs based on key insights and brand strategy
- Assist in developing brand presentations and brand guidelines
- Developed Destination management plans for Kenya and Thailand tourism boards to attract more tourist and boost economy
- Networked with representatives of Hotel chain, DMC's and airlines to create deals for the trade
- Created reports on FAM trips and for brands at BSC
Intern
Blue Square Consultants
09.2015 - 09.2016
- Worked on various international trade festival (OTM, SATTE, IITT, IITM, MTM etc)
- Responsible for creating strong multiple city database
- Assisted on various Adhoc projects
- Assisted at events hosted by various Tourism Board
Intern
Trip Navigator
04.2015 - 07.2015
- Responsible for launching a MICE travel portal for the company
- Created a multiple city database
- Ensure to increase percentage of companies to register with the portal
- Develop tele-sales pitch for each region
Education
Master of Marketing -
University of Western Sydney
12.2021
International Master - Business Administration and Tourism Management
Kuoni Academy
01.2017
Bachelor of Mass Media - Advertising
Don Bosco College
01.2015
Skills
- Brand building & Marketing Strategy
- Conceptualizing events and campaigns
- Client servicing & Social media marketing
- Content and Consumer marketing
- Strong Communication and Interpersonal Skills
- Team Management
- Sales Presentations
- Relationship Building
- Product Promotion
- Marketing Analytics
Accomplishments
- Resolved product issue through consumer testing.
Languages
English
Full Professional
Timeline
Sales and Marketing Specialist
Guardsman Australia
02.2023 - Current
Sales and Marketing Coordinator
Cambridge Clothing
10.2021 - 02.2023
Senior Fashion Consultant
Cambridge Clothing
06.2021 - 09.2021
Intern - Market Planning and Strategy Project
Western Sydney University
05.2021 - 12.2021
Fundraiser , Team Leader
WaterAid Australia
10.2020 - 03.2021
Inventory Assistant
Hello Fresh
07.2020 - 07.2021
Sr. Client Relationship /Brand Strategy Consultant
Blue Square Consultants (BSC)
09.2016 - 08.2019
Intern
Blue Square Consultants
09.2015 - 09.2016
Intern
Trip Navigator
04.2015 - 07.2015
Bachelor of Mass Media - Advertising
Don Bosco College
Master of Marketing -
University of Western Sydney
International Master - Business Administration and Tourism Management
Kuoni Academy
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