Ruyun (Chris) Weng
Rosebery,NSW
Summary
- Accomplished marketing professional with demonstrated success in developing and implementing strategic approaches to drive market growth and bottom-line profitability. Strong communicator with natural leadership talent and high energy. An impactful and successful manager is talented at building teams and motivating personnel to new levels of performance. A dedicated marketing coordinator offers detailed planning, scheduling, and monitoring of marketing campaigns to optimize strategies and boost results. Experienced in orchestrating the development of collateral. Well-organized and diligent with good communication and team leadership abilities.
- High-energy marketing intern experienced in assisting the marketing department in advertising and promotional efforts. Conscientious overachiever committed to creating marketing messages to resonate with the target audience. Dedicated team player recognized for consistently meeting deadlines while maintaining a positive, personable demeanor.
- Fluent in English and Mandarin.
Overview
2
2
years of professional experience
1
1
Certification
Work History
Marketing Manager/Supervisor
UTS CSSA
10.2023 - Current
- Analyzed market trends to identify potential opportunities for growth.
- Conducted customer research to gain insights into consumer behavior.
- Created content for promotional materials
- Managed social media accounts and campaigns.
- Organized trade shows and exhibitions to promote brand awareness.
- Designed graphics and logos for advertisements, and other marketing collateral.
- Evaluated the effectiveness of marketing campaigns using analytics tools.
- Collaborated with internal teams on product launches and advertising strategies.
- Tracked budgets for all marketing initiatives and provided regular updates.
- Generated ideas to increase sales through creative promotions.
- Assisted in developing pricing strategies that maximize profits while maintaining customer loyalty.
- Maintained relationships with key customers through regular communication.
- Performed market analysis to better understand target audiences.
- Researched emerging technologies in digital marketing space.
- Built relationships with influencers in the industry for increased visibility.
- Developed social media marketing strategies to help brand the company and increase sales.
- Prepared and sent proposals to prospective clients.
- Developed and supervised marketing campaigns and events to maximize income and achieve audience targets.
- Tracked, analyzed, and reported on marketing program results.
- Conducted thorough market research to obtain a detailed understanding of consumer needs and trends.
- Developed and owned a strategic narrative on key initiatives to drive category demand.
Retail Sales Assistant
MaxMara Boutique Store(Part Time)
10.2022 - Current
- I commenced my employment as a Christmas casual at the David Jones Concession store in October 2022 and transitioned to the boutique store in March 2023.
- Assisted customers with prompt and polite support inperson and via telephone.
- Helped customers complete purchases, locate items, and join reward programs.
- Worked with loss prevention in monitoring shopper behavior.
- Utilized upselling techniques to promote additional products and increase sales.
- Tracked daily cash handling, reconciled sales and prepared bank deposits.
- Achieved sales goals and service targets by cultivating and securing new customer relationships.
- Resolved problems with high-profile customers to maintain relationships and increase return customer base.
- Cross-sold products to boost overall sales purchases.
- Resolved customer complaints in a professional manner.
- Kept calm and applied strong problem-solving and interpersonal skills to resolve conflicts.
- In charged in Developing content strategy to increase social media followers and engagement for their social media page.
- Researched trending topics related to target audience.
- Scheduled posts on a daily basis across all social media channels.
Digital and Social Media Intern (Team Leader)
Hulianpai Education Technology
05.2022 - 07.2022
- Both a team and an individual are certified first in every category by the end of the internship.
- Collaborated with other departmental leaders to establish organizational goals, strategic plans and objectives.
- Managed busy calendar for executive team, planning and preparing meetings and communications.
- Analyzed internal processes and recommended and implemented procedural or policy changes to improve operations.
- Trained employees on best practices and protocols while managing teams to maintain optimal productivity.
- Created and implemented administrative processes and procedures to prioritize job tasks and establish personnel responsibilities.
- Identified and led cost management initiatives to achieve quantified results.
- Evaluated and procured hardware or software for implementing online marketing campaigns.
- Conducted market research analysis to identify search query trends, real-time search and news media activity.
- Utilized graphic design software to prepare storyboards and mock-ups.
- Evaluated new emerging media or technologies and made recommendations for application within internet marketing or search marketing campaigns.
- Prepared and presented reports to update stakeholders about success of each strategy.
- Reviewed media engagement metrics and generated detailed reports.
- Combined secondary data sources with keyword research to more accurately profile and satisfy user intent.
Education
Master - Marketing
University of Technology Sydney
Sydney, NSW2025
Bachelor of Communication - Digital And Social Media
University of Technology Sydney
Sydney,NSW06.2023
Year 11- Year 12 -
GRC - Oatley Senior Campus
Sydney, NSW06.2018
Year 10 -
Georges River College Penshurst Campus
Sydney, NSW11.2017
Language School - English Language And Literature
Beverley Hills Language School
Sydney, NSW11.2015
Skills
- Leadership
- Work Planning and Prioritization
- Multitasking
- Public and Media Relations
- Digital Marketing
- Marketing campaigns
- Advertising Management
- Marketing campaign management
- Budget Administration
- Partnership Marketing
- Partnership Development
- Social Media Marketing
- Data Analytics
- Retail Marketing
- Customer Relationship Management (CRM)
- Marketing campaign development
- Market Analysis
- Brand Promotion
- Project Management
- Marketing Analytics
- SEO
- KPI Tracking
- Go-to-market strategy development
- Brand-building strategies
Languages
English
Native/ Bilingual
Chinese (Mandarin)
Native/ Bilingual
Certification
- Certificate of participating in the development of the Fire & Rescue NSW mobile app prototype, 'Ready, set, Go!' Facilitating User experience and testing activities with culturally and linguistically diverse communities.
- Fundamentals of digital Marketing certificated by Google
Timeline
Marketing Manager/Supervisor
UTS CSSA
10.2023 - Current
Retail Sales Assistant
MaxMara Boutique Store(Part Time)
10.2022 - Current
Digital and Social Media Intern (Team Leader)
Hulianpai Education Technology
05.2022 - 07.2022
Master - Marketing
University of Technology Sydney
Bachelor of Communication - Digital And Social Media
University of Technology Sydney
Year 11- Year 12 -
GRC - Oatley Senior Campus
Year 10 -
Georges River College Penshurst Campus
Language School - English Language And Literature
Beverley Hills Language School
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