Ryan Forss
Summary
Hardworking and driven sales management professional equipped to revitalize sales operations and align procedures to maximize profits and client acquisition. Successful at improving sales procedures to streamline and strengthen processes. Multifaceted leader with analytical and diligent approach to building and leading strong teams.
Overview
13
13
years of professional experience
Work History
Head of Residential Sales
GigaComm
07.2022 - 01.2024
- Boosted sales revenue by developing and implementing strategic sales plans and initiatives tailored to the organization''s goals.
- Grew customer base x 10 in first 12 months in role
- Led a high-performing national sales team through effective coaching, mentoring, and performance management strategies.
- Optimized sales operations by streamlining processes, implementing CRM systems, and developing comprehensive training programs for new hires.
- Expanded market presence through targeted prospecting efforts, leading to increased brand awareness and new business opportunities.
- Launched new products successfully by collaborating with cross-functional teams and executing comprehensive go-to-market plans.
- Negotiated high-value contracts with key clients, ensuring mutually beneficial outcomes for all parties involved.
- Managed revenue models, process flows, operations support and customer engagement strategies.
- Implemented systems and procedures to increase sales.
Head of Sales
Pineapple Net
02.2022 - 07.2022
- Expanded market share with targeted sales initiatives and strategic partnerships.
- Doubled average monthly revenue, exceeding budget
- Streamlined sales processes, resulting in enhanced efficiency and increased productivity.
- Negotiated contracts with major clients, securing long-term partnerships that generated significant revenue streams.
- Implemented effective CRM tools to track leads, maintain accurate customer data, and optimize the sales process.
- Conducted regular territory analyses to ensure optimal resource allocation and maximum coverage of target markets.
Sales Enablement Specialist (Contract)
Joyn
11.2021 - 01.2022
- Increased sales productivity by creating and implementing effective sales enablement strategies.
- Evaluated sales processes and identified areas of improvement, leading to streamlined workflows and increased efficiency.
- Championed organizational change initiatives aimed at driving operational excellence across all sales functions, resulting in higher levels of employee engagement and satisfaction.
- Established a consistent onboarding process for all new hires, reducing time to full productivity by streamlining training materials and resources.
Head of Sales
Hair Choice
01.2020 - 10.2021
- Increased market share through the development of innovative sales strategies tailored to specific regional markets.
- Manged sales teams in Australia, UK and US.
- Collaborated with marketing teams to create targeted promotional campaigns that drove significant growth in international sales.
- Analyzed market trends and competitor activities to identify new opportunities for business expansion.
- Managed a diverse team of sales professionals, fostering a supportive environment that encouraged high performance and accountability.
- Optimized pricing structures based on market research findings, leading to improved profit margins without sacrificing competitiveness or customer satisfaction.
- Mentored junior sales staff members, providing guidance on best practices and professional development opportunities for career advancement within the organization.
- Collaborated with Regional Sales Managers to make strategic sales decisions.
- Compiled and analyzed data to determine approaches to improve sales and performance.
- Developed comprehensive training programs for new hires, resulting in faster integration into the team and increased productivity.
- Developed comprehensive training programs for new hires, resulting in faster ramp-up times and increased overall performance.
Managing Director (Self Employed)
Touch Local
01.2019 - 12.2019
- Increased overall company performance by implementing strategic management initiatives and streamlining operations.
- Optimized resource allocation for improved efficiency and profitability across all departments.
- Led cross-functional teams to achieve company-wide growth objectives, fostering collaboration and innovation.
- Delivered consistent revenue growth by identifying new business opportunities and expanding service offerings.
- Developed comprehensive business plans, outlining long-term goals and actionable steps toward success.
- Implemented robust financial controls and reporting systems, ensuring accurate forecasting and budget management.
- Drove bottom-line results through rigorous financial analysis, cost containment measures, and efficient capital deployment strategies.
Sales Manager
Playfair And Co
01.2011 - 12.2018
- Led a successful sales team by providing motivational coaching and performance-based incentives.
- Streamlined sales processes for improved efficiency, resulting in higher conversion rates.
- Assisted in recruiting top talent for the sales team, contributing to a high-performing work environment.
- Provided ongoing training and mentorship for junior sales staff, fostering professional development and career growth.
- Organized regular sales meetings to review progress, share best practices, and set achievable targets for continued success.
- Consistently met or exceeded quarterly sales targets through diligent effort and persistence in closing deals.
- Optimized territory management plans by analyzing data on customer demographics, preferences, and buying patterns.
- Conducted team meetings to reinforce goals and objectives and set clear expectations about policies and procedures.
- Coached and counselled sales personnel, assisting with individual selling efforts and helping sales representatives reach targets.
- Maintained ethical and positive working environment to reduce turnover and promote high retention rates.
- Identified, hired and trained highly-qualified staff by teaching best practices, procedures, and sales strategies.
Education
Diploma - Sales Management
One Step Further
Melbourne, VIC03.2014
Bachelor of Business - Law And Marketing
Monash University
Melbourne, VIC11.2010
Skills
- Strategic planning
- Sales Pipeline Management
- Goals and Performance
- Competitor Analysis
- Performance Monitoring
- Team leadership
- Staff Management
- Sales Processes
- Team Oversight
- Sales Operations
- Sales Team Training
- Territory Sales Management
References
References available upon request.
Timeline
Head of Residential Sales
GigaComm
07.2022 - 01.2024
Head of Sales
Pineapple Net
02.2022 - 07.2022
Sales Enablement Specialist (Contract)
Joyn
11.2021 - 01.2022
Head of Sales
Hair Choice
01.2020 - 10.2021
Managing Director (Self Employed)
Touch Local
01.2019 - 12.2019
Sales Manager
Playfair And Co
01.2011 - 12.2018
Diploma - Sales Management
One Step Further
Bachelor of Business - Law And Marketing
Monash University
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